SEO for Multiple Locations (Beginner’s Guide)

image19-2-1 SEO for Multiple Locations (Beginner's Guide)

To attract customers from certain geographic locations with organic search, you’ll need to start implementing SEO for multiple locations. But how exactly can you do this?

Let’s get started.

Further optimization

The optimization doesn’t stop once the above is done—in fact, you have only just started.

It’s an ongoing process of maintaining and optimizing your profile similarly to how you would optimize your website.

If you have fewer than 10 locations and didn’t do the bulk upload, you’ll first need to double-check that you have filled out all of the Google Business Profile information for your locations.

This means you should have checked the following:

The more information you give Google, the better your chances of ranking higher in the local pack.

If you haven’t already, you will need to add high-quality photos of your business. You can do this by logging into Google Business Profile and then returning to the search results. 

At the top of the SERP, Google will show a mini dashboard where you can update and manage your business profile. To update your photos, click on Add photo.

image2-7 SEO for Multiple Locations (Beginner's Guide)

You can add three types of photos: Logos, Cover Photos, or Business Photos. These are the requirements for the photos:

  • Format: JPG or PNG
  • Suggested size: Between 10 KB and 5 MB
  • Recommended resolution: 720 px tall, 720 px wide
  • Minimum resolution: 250 px tall, 250 px wide
  • Quality: Photo should be in focus, well-lit, and have no significant alterations or excessive use of filters


Include interior shots of your business. And if you are a restaurant owner, it’s a good idea to include photos of your menu.

Updating your Google Business Profile is crucial for customers around holiday dates. 

Google is so concerned with the accuracy of its results it will occasionally phone you to confirm your business opening hours during these periods. 

I contacted Google to confirm whether this is still part of its checks, and it confirmed that it was.

Measuring performance

Now that you have successfully added your locations, you can start to measure your performance.

You can do this by returning to the search results and clicking the Performance icon.

image4-5 SEO for Multiple Locations (Beginner's Guide)

Once you have done this, it will take you to an overview screen. 

You can click through the tabs to look at:

  • Calls
  • Messages
  • Bookings
  • Directions
  • Website clicks
image7-7 SEO for Multiple Locations (Beginner's Guide)

From this screen, you can get an understanding of how your business is performing locally.

If you want to monitor the performance of your local landing pages, you can do this in Ahrefs’ Site Explorer.

Let’s go back to the BrewDog example and imagine that we wanted to know the traffic performance of its top bars in the U.S.

To do this, we can plug BrewDog’s website in the Top pages report and then add a URL filter that contains “/bars/usa/” like so:

image15-4 SEO for Multiple Locations (Beginner's Guide)

This will enable us to filter the top-performing landing pages by Traffic.

image12-4 SEO for Multiple Locations (Beginner's Guide)

From this, we can see that Cleveland is the top location in terms of organic traffic.

Using Site Explorer, we can look at all the key metrics for our location pages, such as:

  • Traffic.
  • Position.
  • Top keyword.
  • Number of ranking keywords the page has.
  • Estimate the value of the location page’s organic traffic.

Lastly, if you want to track positions, you can use a keyword tracking tool like Ahrefs’ Rank Tracker

Here’s an example of me entering a ZIP code to track in the U.S.: 

image1-5 SEO for Multiple Locations (Beginner's Guide)

Rank Tracker can track keyword rankings on a country, state, city, or ZIP code basis.

Final thoughts

Having an online presence for multiple locations is essential if your business relies on customers from specific areas.

Maintaining the profiles and landing pages can be a challenge, though. Optimizing for multiple locations takes time. But if you put in the effort now, you’ll benefit from it in the long run.

Got more questions? Ping me on Twitter. 🙂


Find Out More

Marketing Tips You Need

Keep In Touch

Quick Subscribe

Client Reviews Tell The Tale.

Nicole NoblesApril 18, 2024
Dan was a delight to work with. I needed a few headshots taken for my LinkedIn profile and Dan provided the easiest and most comfortable experience using state-of-the art equipment in a very professional setting. Also, the turn-around time on results was quick and I felt completely engaged and satisfied during the entire process. I highly recommend his services.Donny RitcharoenDecember 19, 2023
I got headshots taken and they turned out so well! The lighting was amazing.Tessa ChanMay 31, 2023
We used Appture to build a lodging website, and they were awesome! Dan went above and beyond to show us the functions and make all of our changes. Appture is our go to for web design from now on!Abigail HaleOctober 26, 2022
Dan did a fantastic job making me feel comfortable while shooting. He also made me look great! I don't photograph well, so I am very pleased with the results and speed at which I got the final product.Lily GostinSeptember 13, 2022
Appture knows their business and will go the extra mile for their customers. They do high quality work and provide great ongoing support.Chris McCorkindaleMay 25, 2022
Anita CauthornMay 24, 2022
It’s so rare in these times to find one man with so much wow factor and more rare to find men with similar interest and passion in their life journey as myself . Dan Elliott has been introduced to many in what is now considered as the Terror Dome , a place where many dreams are not deferred they are detoured to routes that lead to dead ends , he comes in full of optimism so infectious that he, maybe with out knowing is energizing those who have ventured where others would fear going with just the right jolt to forge on in the way of helping fallen humanity … His various fields of expertise has helped many in my region and I can only imagine the number he has effected beyond those I know … from day one I knew “ this was a man of kindred spirit “ Dan Elliott is a Gem and adds glimmer to things he touches … I’m a Witness ….and eternally grateful….L.Rashaan RichMay 21, 2022
Dan and his group are highly capable and knowledgeable. They work fast and get the job done. I highly recommend Appture.Justin FrankMarch 26, 2022
They are highly specialized in their work and constantly seek innovation.Ismail YenigulMarch 14, 2022
Dan is a marketing wizard. Honest, Experienced and a read deal. I am blessed to have him in my journey online :) Highly recommended.Sabbir HasanMarch 7, 2022
So much to say. Creative, Intelligent, Talented, Limitless, Affordable. It's amazing what these guys can do.Hack mackMay 17, 2019
We'd used some other agencies before, but man, they simply knocked us all over. After being in business for 30 years, I wonder how much more business we'd be doing if we'd hired them earlier.Rebecca HoneaMay 17, 2019