Search Engine Marketing Checklist

While it can be rather hard (if not impossible) to handle the off-site SEO campaign, on-site search engine optimization is under your control and it will take you no more than a few hours to check the boxes below. That’s not about adjusting your website to search engines ( as on-site sceptics might say) or about pushing your site to the first page in SERP in a day. That’s an online etiquette which demonstrates your level of competence and also makes the crawlers visit your pages more eagerly.

Search Engine Marketing Checklist I have made a keyword analysis and chosen keywords to optimize for;

Search Engine Marketing Checklist I have researched my site referrals by digging my search analytics and doing thorough website analysis;

Search Engine Marketing Checklist I have made sure my keywords are directly related to my niche;

Search Engine Marketing Checklist I use unique short meta tags based on my keywords;

Search Engine Marketing Checklist I have written unique content using my primary keywords;

Search Engine Marketing Checklist I add quality content at least once a week to ensure search bots have something new to crawl;

Search Engine Marketing Checklist I do keep to CCS styles;

Search Engine Marketing Checklist I keep my javascript in an external file;

Search Engine Marketing Checklist I’ve made sure that my code is clean and is no more than 100 K (the less the better);

Search Engine Marketing Checklist I do have a customized 404 error page;

Search Engine Marketing Checklist I do take advantage of <h1>, <h2> and <h3> to show search pots and user agents what is important;

Search Engine Marketing Checklist I have developed a good clean website structure based on my keyword analysis;

Search Engine Marketing Checklist I use readable  URLs (I do mod-rewrite if needed);

Search Engine Marketing Checklist I don’t use js, drop-downs or images for my navigation menu – just plain text links;

Search Engine Marketing Checklist I don’t overuse images and flash;

Search Engine Marketing Checklist I use alt text for my content-rich images and links;

Search Engine Marketing Checklist I have a site map to make Big Daddy’s life easier;

Search Engine Marketing ChecklistI take advantage of rel=”nofollow” attribute to direct the PageRank flow;

Search Engine Marketing Checklist I do 301-redirect non-www version to www version (or vice versa) to show Google what I like more;

Search Engine Marketing Checklist(Optional) I do let SEO experts handle my on-site optimization!

Anything else? Please share in the comments!


My Dad was a Creative Director all his life. I spent my youth working in the agency, and the apple didn’t fall far from the tree. All those experiences made me into a thinker, dreamer and doer that specializes in integrated branding, marketing, digital and public relations services. I feel my key value to clients is the ability to turn creative concepts into analytically driven marketing plans and tools with greater stopping power & relevance, leading to greater results.