Learning Web Design From Movie Posters
March 24, 2008
in Appture Secrets, Dallas Ad Agency, Dallas Digital Agency, Dallas Digital Marketing Agency, Dallas Internet Marketing, Dallas Marketing Company, Dallas Website Design, Frisco Advertising Agency, Frisco Internet Marketing, Frisco Seo, Frisco Social Media, Frisco Website Design, Plano Advertising Agency, Plano Internet Marketing, Plano Social Media, Plano Website Design
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A movie poster usually determines whether or not I am going to watch the trailer or even go to the cinema. A website design is usually a crucial factor in making the decision whether a visitor is going to look through headlines and stay for some time to read the article or review the products or services. A movie poster is usually meant to:
- call to action – i.e. encourage to watch a movie;
- set expectations = find its targeted audience (e.g. people who prefer comedies to horror movies);
- establish the brand – i.e. make a movie name recognizable;
- start the buzz (e.g. “Have you seen that movie poster?“);
All in all, just the same what we want a website design to do. By studying the techniques behind creating a movie poster, we can learn some essential web design principles:
1. Don’t underestimate the power of colors. Dark neutral hues usually mean that’s a horror movie or thriller while bright colors always set expectations of an amusing comedy (same goes about a website design – color choice may determine what a visitor will first think about, his feelings and actions):
2. Focus on your product most powerful side = e.g. if there is a celebrity starring in a movie, its poster usually gives his/her image prominence. (Choose what you are going to focus on: brand your name or your image. Don’t try to do both – or you will frustrate your visitor):
3. Create and implement a catchy relevant slogan. Make sure it reveals your website content, catches attention and sticks in the memory:
4. Even fonts matter. Have you ever noticed that a fantasy film poster is usually distinguished by specific (usually orange or red) ancient-looking cursive fonts while psychological thrillers are usually depicted with the help of plain non-ornamented proportionately-spaced fonts? (Fonts should reflect the overall website style and content)
5. Add images that clearly describe what your website is about – a vivid image is what a person will associate with a movie. (Like we already know, images are not the first thing a visitor sees when entering a website; but that’s imaginary that can get a visitor interested and foster sticky associations)
6. Sometimes minimum of elements that makes your site stand out – don’t add to many elements; focus on what is really important.
7. Set expectations. Make sure your visitor will instantly understand what your website is about. Everything matters: the words, the colors, the fonts, the imaginary, the prominence of some elements, even the gestures of the characters:
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My Dad was a Creative Director all his life. I spent my youth working in the agency, and the apple didn’t fall far from the tree. All those experiences made me into a thinker, dreamer and doer that specializes in integrated branding, marketing, digital and public relations services. I feel my key value to clients is the ability to turn creative concepts into analytically driven marketing plans and tools with greater stopping power & relevance, leading to greater results.
Daniel Elliott
My Dad was a Creative Director all his life. I spent my youth working in the agency, and the apple didn’t fall far from the tree. All those experiences made me into a thinker, dreamer and doer that specializes in integrated branding, marketing, digital and public relations services. I feel my key value to clients is the ability to turn creative concepts into analytically driven marketing plans and tools with greater stopping power & relevance, leading to greater results.
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