Indirect marketing is marketing where you’re not trying to explicitly sell a product or service.
Instead, it focuses on activities that generate brand awareness, build relationships with potential customers, and nurture them to eventually buy from you.
Indirect marketing relies on the assumption that potential customers will not purchase your product or service immediately, but over time.
And if we look at our buying behavior, that’s probably true. For example, if we need a new pair of headphones, we’ll probably first do some online research, browse forums, ask our friends, and get familiar with available brands and models—all before buying.
In contrast, direct marketing is marketing where you’re explicitly trying to get potential customers to buy right now. Channels include cold email, direct mail, and ads.