How Website Security Can Impact Your Online Ranking

Family therapy for communication issues near me,Family therapy for communication skills,Family therapy for communication issues online,Family therapy for communication difficulties,Family therapy for communication and trust,Cognitive-behavioral therapy for OCD,Cognitive-behavioral therapy for OCD online,Cognitive-behavioral therapy for OCD near me,Cognitive-behavioral therapy for OCD children,Cognitive-behavioral therapy for OCD adults,Cognitive-behavioral therapy for OCD and depression,Therapy for depression and grief,Depression therapy near me,Grief counseling near me,Depression and grief therapy online,Depression and grief group therapy,Depression and grief therapy,Mindfulness-based stress reduction techniques,Mindfulness-based cognitive therapy techniques,Mindfulness-based stress reduction for anxiety,Mindfulness-based stress reduction for depression,Mindfulness-based stress reduction for couples,Mindfulness-based stress reduction for groups,motionally-focused couples therapy near me,Emotionally-focused couples therapy for infidelity,Emotionally-focused couples therapy for communication,Emotionally-focused couples therapy for anxiety,Emotionally-focused couples therapy for depression,Online therapy sessions,Online counseling sessions,Online therapy video sessions,Online therapy chat sessions,Online therapy phone sessions,Online therapy group sessions,LGBTQ+ affirming therapy online,LGBT-sensitive therapy near me,LGBT-friendly therapy in my area,LGBTQ+ affirming psychotherapy,LGBTQ+ affirming therapy for couples,Trauma-focused cognitive-behavioral therapy techniques,Evidence-based trauma-informed therapy,Trauma-focused therapy for children,Trauma-informed therapy for adults,Trauma-informed therapy for couples,Individual therapy for anxiety,Individual anxiety therapy online,Individual therapy for anxiety disorders,One-on-one anxiety therapy near me,Individualized anxiety therapy sessions,Individual anxiety therapy for adults,Couples therapy near me,Couples therapy in my area,Couples therapy near me today,Couples therapy close to me,Couples therapy in my city,Couples therapy in my zip code,Best PTSD therapy techniques,PTSD therapy near me,Effective PTSD therapy options,PTSD therapy for veterans,Affordable PTSD therapy services,PTSD therapy for children,Holistic PTSD therapy approaches,Online PTSD therapy sessions,Natural remedies for PTSD therapy,PTSD therapy for first responders,PTSD therapy for sexual assault survivors,EMDR therapy for PTSD,Group PTSD therapy sessions,PTSD therapy for caregivers,Military PTSD therapy options

November 10, 2020

Did you know that 82% of visitors will leave your website if it is not secure? Website security is not a choice anymore. It has become a necessity for getting good rankings on Google.

Google considers website security as a top-ranking factor today. Moreover, website security also offers a better experience for your users. By taking the right measures to secure your website, you can prevent cyber attacks and safeguard your precious data. All of these factors contribute to your website rankings.

Let’s look at how website security can impact your online rankings and what measures you can take to make your website secure. 

How Website Security Affects Your Website Rankings

1. Lack of HTTPS will Impact Google Ranking

When you get a SSL certificate for your website, it turns from an HTTP site to an HTTPS site. An HTTPS in your website’s URL indicates that your website is secure. It indicates that the data is encrypted thus increasing the security of data transfers. 

Google has been prioritizing SSL certifications as a ranking factor since 2014. Hence, Google will always rank HTTPs sites above HTTP websites.

2. Your Website may get Blacklisted

If your website gets attacked by malware or unwanted software, your visitor data may get compromised. This might even lead to huge financial losses for Google’s users. That is why Google resorts to manually blacklisting such compromised websites.

If your website gets penalized by Google, your website will get terminated and removed from rankings. Even if your website doesn’t get flagged, such cyber attacks can have a huge negative impact on your search engine rankings.

Hence, if you want to stay in the search engine game for long, you have to take website security seriously.

3. Your Website will Lack User Experience

When visitors land on an HTTP website, they get a warning which says that the website might not be secure. 

This is going to turn away the majority of visitors from your site. When you enable a SSL certificate, you build trust with people by ensuring that the information they share with you remains safe.

4. Security Breaches May Lead to Compromised Customer Data

Lack of website security measures can lead to massive monetary losses for you and your customers. Hackers are always on the lookout for websites with compromised security. Once they find a way into your website, all your customers’ information is compromised.

If your website deals with sensitive customer information such as credit card numbers, or other payment details, then you are looking at losses worth millions of dollars.

5. Ignoring Website Security may Lead to SEO Spam

SEO spam is when hackers gain entry into your website and insert spammy links or keywords into your website. This has a significant negative impact on your website’s SEO. The use of such spammy SEO tactics can even leave your website penalized by Google.

How can you fix your Website’s Security for Better Rankings?

1. Get a SSL Certificate

A SSL certificate is a must-have if you want to get good rankings on Google. You can get an SSL certificate from your hosting provider. Most hosting providers today offer SSL certificates either free or at a very low cost. You should get one immediately if you haven’t already.

Here are a few benefits of getting a SSL certificate for your website:

  • Increase the number of visitors to your website by ranking high, increasing domain authority, and generating more backlinks.
  • Avoid getting flagged by Google with a “Not Secure” message to your website visitors
  • Improve user experience and user engagement.
  • Building trust with your website visitors can help you get increased visibility and conversions.
  • Your website’s security will ensure that your brand has a good reputation in the industry.

2. Install Security Plugins

If your website is hosted on WordPress, you must consider installing security plugins. These plugins will block multiple login attempts, brute force attacks, and malware attacks. Many of these security plugins come free of cost, so you don’t have to worry about spending a lot.

3. Use Strong Passwords

Ensure that everyone who has access to your website uses strong passwords that are a mix of characters, numbers, and letters. Strong passwords will add an extra layer of security to your website.

To Conclude

Google clearly prioritizes website security and uses it as one of the top factors to filter out websites while determining rankings. Hence every business must take website security measures if they want to stay ahead of competitors on Google rankings.

By getting a SSL certificate, installing security plugins, and taking other security measures, you will definitely see an increase in your Google rankings. Moreover, you will build a long-lasting, trustworthy relationship with your customers. 

So, start right away. Follow these steps to secure your website and boost your search engine rankings.

Tim Ferguson is a writer and editor of Marketing Digest. He helps SEO agencies with link building, content marketing, online reputation management, and blogger outreach. When he is not writing and editing for Marketing Digest, he spends time on learning more about content marketing and getting better at it.


Find Out More

Marketing Tips You Need

Keep In Touch

Quick Subscribe

Client Reviews Tell The Tale.

Dan was a delight to work with. I needed a few headshots taken for my LinkedIn profile and Dan provided the easiest and most comfortable experience using state-of-the art equipment in a very professional setting. Also, the turn-around time on results was quick and I felt completely engaged and satisfied during the entire process. I highly recommend his services.Donny RitcharoenDecember 19, 2023
I got headshots taken and they turned out so well! The lighting was amazing.Tessa ChanMay 30, 2023
We used Appture to build a lodging website, and they were awesome! Dan went above and beyond to show us the functions and make all of our changes. Appture is our go to for web design from now on!Abigail HaleOctober 26, 2022
Dan did a fantastic job making me feel comfortable while shooting. He also made me look great! I don't photograph well, so I am very pleased with the results and speed at which I got the final product.Lily GostinSeptember 13, 2022
Appture knows their business and will go the extra mile for their customers. They do high quality work and provide great ongoing support.Chris McCorkindaleMay 24, 2022
Anita CauthornMay 24, 2022
It’s so rare in these times to find one man with so much wow factor and more rare to find men with similar interest and passion in their life journey as myself . Dan Elliott has been introduced to many in what is now considered as the Terror Dome , a place where many dreams are not deferred they are detoured to routes that lead to dead ends , he comes in full of optimism so infectious that he, maybe with out knowing is energizing those who have ventured where others would fear going with just the right jolt to forge on in the way of helping fallen humanity … His various fields of expertise has helped many in my region and I can only imagine the number he has effected beyond those I know … from day one I knew “ this was a man of kindred spirit “ Dan Elliott is a Gem and adds glimmer to things he touches … I’m a Witness ….and eternally grateful….L.Rashaan RichMay 21, 2022
Dan and his group are highly capable and knowledgeable. They work fast and get the job done. I highly recommend Appture.Justin FrankMarch 26, 2022
They are highly specialized in their work and constantly seek innovation.Ismail YenigulMarch 14, 2022
Dan is a marketing wizard. Honest, Experienced and a read deal. I am blessed to have him in my journey online :) Highly recommended.Sabbir HasanMarch 7, 2022
So much to say. Creative, Intelligent, Talented, Limitless, Affordable. It's amazing what these guys can do.Hack mackMay 17, 2019
We'd used some other agencies before, but man, they simply knocked us all over. After being in business for 30 years, I wonder how much more business we'd be doing if we'd hired them earlier.Rebecca HoneaMay 17, 2019