With companies starting to recognize the value of proper content marketing, there are major evolutions that have taken place in this field. A lot has changed, and a lot of changes are still to come.
Nowadays, content marketers have this amazing scope of competing with the likes of The New York Times and BuzzFeed, mainly because of the highly advanced tactics, platforms, and tools available in this arena.
It all revolves around writing, publishing, and distributing content that attracts an audience and fetches new traffic to the business. It is this traffic that transforms into customers.
The Evolution of Content Marketing
Content is King, and that’s evident from all the varied updates that Google has been coming up within its search engine algorithms. Studies have put forward that people, on a vast scale, have been searching for the phrase “content marketing,” which has remained an upward trend.
This increase in attention even comes with a negative side. Businesses and individuals are now of the view that they can publish almost anything to grab customers in the name of top quality content.
Many companies are even using duplicate content and are also into spinning articles that do not deliver any value. But what’s required on the part of the businesses is starting from the core and delivering real value to the customers. This can help them stay relevant in the game.
With time, content marketing has proved to be highly effective and an integral part of developing trust, which further results in lead conversion. Studies have put forward that the decision-makers of the modern-day agencies prefer detailing company information through articles instead of going for advertisements.
Where Customers Go, Content Follows
Still not convinced about the effectiveness of content marketing, some statistics below will surely help you grab the confidence.
It is not wrong for marketers to think that advertisements are one of the most creative ways of presenting products and services to customers. But around 71% of readers say that content with sales pitch likely turns them off.
Around 40% of individuals want emails from different companies to be more informative and less promotional. The future of content marketing is video marketing. It seems it is the present now, too!
Companies should work on having searchable content that different search engines can have a clear understanding of. This ill further help the search engines in sending traffic towards the businesses.
Different Forms of Content to be Adopted by Modern-Day Businesses
Speaking of the adoption of different types of content, what will work on the part of the companies is indulging in the creation of authentic content. You know authentic content has always stayed in the market, and it will make its presence felt forever.
Companies should deal with creating useful, relevant, and original content devoid of copy-pasting and tweaking. It is easy to create authentic content with the use of tools like a slideshow maker.
Video Marketing Is Here to Stay
If pictures have a good impression on prospective customers, videos are even more worth it. They tell stories faster than all the other mediums. With the amalgamation of the right setting, mood, and characters, you can make the audience feel exactly how you want them to behave.
This is the reason why movies are a 100-billion dollar industry. Using a movie creator for creating some stunning visuals will work fine for your business. Additionally, podcasts are one of the most incredible ways of increasing intimacy with the audience.
There are different ways of using video content for increasing the association of clients with your brand. Vlogging is the same as blogging, with the only difference being that there are videos used in place of words.
For personal brands, this is one of the perfect ways of building relations with the audience online. The viewers get the advantage of watching the products of a company, listening to what is being said, and getting a vivid sense of the company’s personality.
People generally like buying from businesses they are up and close with and the ones they trust. Human-to-human connections are best built with the use of vlogs.
Whiteboard Videos Can Also Help
Now whiteboard videos are a brand new trend in the field of content marketing. These videos can cover different varieties of topics. The catch here is they are sketched or animated videos. They are quite similar to the normal videos except that the people and scenery are not original.
These videos are beneficial because the makers do not need to be good on the camera, and there is no fancy tool or equipment required for the purpose. It is a simple way of producing top quality content almost instantly.
Live Videos Should be Embraced
Video promotions are not new, but live videos, which are a subcategory of video marketing, are working out well for many brands. Such videos make good sense, especially when a brand is starting up new in the industry.
Live streaming from workplaces or booths at trade shows can work for different brands. Such videos give companies the exclusive scope of engaging their viewers and target audience.
These are just a few important content promotion trends that will further evolve over the years.
They will not represent major changes, but they will surely bring forward some clear ways of improving one’s content marketing. This can further help in attracting leads, converting the same, and luring new business.
Interactive and user-friendly content marketing, no matter in which form it is, if done well, has the power of creating brand equity. It makes your brand more valuable with time. If your target audience gets a clear idea of what you are dealing with, they will come to you.
But for this to happen, you will have to ensure presenting information in an easy-to-grasp and lucid manner. This is possible only with the use of proper videos. Videos create a sort of flywheel effect where companies start generating more momentum and suddenly start dominating the field they are serving.