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May 26, 2020
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Five Tips To Maximize Your Marketing Budget
Choosing the Right SEO CompanyWhile there are many SEO companies on the market, there are several key things to evaluate before deciding which company you will partner with. While it may be challenging to recognize the importance of each, the difference will be seen in the results that each company will be able to provide. Now that you know the basics of what any SEO company should be able to provide, let’s discuss more in-depth what you should be looking for when hiring an SEO company.
Ask About Your GoalsBefore partnering with a company, it’s critical to understand what goals are most important to your business. Establishing a roadmap to success is vital to ensure both parties are on the same page.
Provide a List of ServicesWith so many SEO companies at your disposal, it can be challenging to determine which company can complete the tasks they’re selling to you. An SEO company should be able to provide you with a full list of the services they provide, as well as examples of each to support their work.
Regularly Update You on Their StatusCommunication is critical in every partnership, and the same is true when it comes to partnering with an SEO company. The SEO company you choose to partner with should be able to send you regular updates and reports to explain how they’re helping your business succeed and how that success is being measured. Active communication not only keeps you in the loop, but can also help you avoid being caught off guard in the event that any strategy changes need to be made.
Previous Work CompletedAny SEO company you’re thinking about working with should be able to provide you with examples of previous work they’ve done that showcase what they’ve done for other businesses. Many should be able to provide you with case studies and testimonials to support their claims and assure you that it will be a beneficial partnership. This not only gives you confidence in their work, but can also serve as a good indicator of whether or not what they advertise is accurate.
Your Budget and Their PriceThe next step in determining which SEO company is right for you is having a clear understanding of your budget and which company fits with that allowance. The range of prices between SEO companies can vary immensely, so you will likely have to conduct some market research to determine which company fits with your needs and marketing budget. While it may be tempting to partner with a company that offers you the lowest price and highest return on investment when it comes to SEO, you get what you pay for, and paying extra for services is often more beneficial.
What to ExpectDepending on your goals, expectations will vary. The most important thing to remember is that no SEO company should ever guarantee your results or search engine rankings. However, no matter which company you decide to partner with, they should always be able to provide you with data and analytics to let you know what’s working, what’s not working, and what strategies can be improved upon to help your business reach its goals.
Avoid GuaranteesWhen it comes to digital marketing and SEO, nothing is guaranteed, and any company making you guarantees is reason to be suspicious. There’s no clear way to know whether or not particular SEO strategies will work until they are implemented. While there is some risk involved in that regard, companies that offer guarantees for their services could potentially harm your business in the long-term through the use of frowned upon techniques.
Schedule a ConsultationIf you want to get a better understanding of what an SEO company can provide your business, ask for a consultation. Most firms offer consultations for new clients and will be more than happy to develop a strategy that has previously worked with clients similar to yours. Consultations provide you with an excellent opportunity to see how well you work together and what a future partnership could potentially look like.
Measure of SuccessAs previously mentioned, data and analytics are the backbones to the success of digital marketing campaigns. Before choosing an SEO company, be sure to ask each organization what tools they use to measure performance, how frequently they analyze performance, and how it will be presented to you. It’s also important to know that the company you partner with will be able to explain to you what everything means and why it’s crucial.
The TeamDepending on the extent of your overall SEO strategy, it’s essential to know that the SEO firm you hire will be able to carry out all of the tasks you hired them to fulfill. Knowing who is responsible for carrying out each task and who will report to you is not only critical in the communication process, but will help you build trust with one another. Additionally, it’s essential to know that your needs won’t be ignored if you partner with a company with several other clients.
Analyze Their ContentAbove all else, the SEO company you choose to do business with should be able to pass the “eye test” when conducting your research. While they don’t need to be ranked number one in every search engine, it’s vital that they provide you with credibility and an understanding that they know what they’re doing and are worth the money to hire them. Additionally, spending time to read reviews from past clients can also help you determine whether or not their work is effective, and if previous clients were satisfied with their services.
Think Beyond SEOData and analytics aside, partnering with an SEO company that knows the ins and outs of your business is an intangible metric that only improves your SEO strategy. Converting leads is critical for every business, which means the SEO company you partner with should have a clear understanding of what works and what doesn’t work for your business. Hiring a company that will be able to convert traffic to sales is an incredibly important aspect to consider.
Wrapping UpWhile these are challenging times for every business, there are still plenty of opportunities for your business to try a new approach or develop a new strategy. Hiring a SEO company not only ensures that the digital marketing needs of your company are in good hands, but it also allows you the time you need to focus on the things that truly matter to your business in this time of uncertainty. By following all of the steps provided to you above, you will be able to partner with an SEO company that will treat your business with respect, compassion, and expertise.
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My Dad was a Creative Director all his life. I spent my youth working in the agency, and the apple didn’t fall far from the tree. All those experiences made me into a thinker, dreamer and doer that specializes in integrated branding, marketing, digital and public relations services. I feel my key value to clients is the ability to turn creative concepts into analytically driven marketing plans and tools with greater stopping power & relevance, leading to greater results.
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