301 redirect: Google Webmasters Central to Google Search Central

After more than 14 years, Google Webmasters Central is becoming Google Search Central, the company announced Wednesday. With the name change, some of the Google Webmaster Central properties are going to be redirected to the new location, including the blog, help forums, guidelines, documentation, social channels and more.

What is not changing? “Our goal is still the same; we aim to help people improve the visibility of their website on Google Search,” Google said. The name change more broadly reflects who the solution is meant to support — not just webmasters, but also SEOs, online marketers, bloggers, web developers, site owners and others.

What is changing? In addition to URL redirects, the social channel names are changing and content is being migrated from one location to another. All of these changes will start happening now and continue over the upcoming weeks.

Most of the old content will be redirected, including RSS feeds and email lists. So you probably won’t have to update your subscriptions.

  • The Webmaster Help Community is becoming Google Search Central Help Community.
  • The new Google Search Central URL is https://developers.google.com/search/ and it includes:
    • Search-related documentation from the Search Console help center.
    • The various Webmaster Central blogs.
    • The Google Webmasters pages.
  • The YouTube channel will be changing to the new name.
  • The Twitter account is also changing to the new name.
  • The blogs are changing a bit as well, although you might not notice since RSS feeds and email subscriptions are being migrated over.
    • The new blog is now here https://developers.google.com/search/blog/.
    • The main blog and the 13 localized blogs are being centralized to one location which makes it easier to find the content and switch between languages.
    • It also makes it easier for Google to publish content in a more centralized location.

A bit of history. Google first launched this solution as Google Sitemaps. In August 2006, Google Sitemaps officially expanded its charter and became Webmaster Central.

Google Sitemaps became Webmaster Tools, the Google Sitemaps blog became the Google Webmaster Central blog (again, with expanded focus). Google launched the webmaster help center, and the Sitemaps group became a subcategory of a larger Google Group that included categories for lots of other site owner issues.

In May, 2015, Google changed the name of Webmaster Tools to Search Console, which was the first sign — yes, five years ago — of Google broadening the scope. About a year ago, Google changed the name of group from Google Webmaster Trends Analysts to Google Search Relations. Although, I do not believe this was officially documented.

Why we care. For SEOs, developers, site owners and marketers, the lifeline to Google is largely through the Google Search Central team, aka the Search Relations, formerly the Google Webmaster Trends Analysts team. We look to these individuals at Google for assistant, clarity and support when Google launches new features, has bugs or we just need help.

The name change reflects the team’s continued efforts to support the industry going forward.


RECOMMENDED POSTS

Find Out More

Marketing Tips You Need

Keep In Touch

Quick Subscribe

Client Reviews Tell The Tale.

Nicole NoblesApril 18, 2024
Dan was a delight to work with. I needed a few headshots taken for my LinkedIn profile and Dan provided the easiest and most comfortable experience using state-of-the art equipment in a very professional setting. Also, the turn-around time on results was quick and I felt completely engaged and satisfied during the entire process. I highly recommend his services.Donny RitcharoenDecember 19, 2023
I got headshots taken and they turned out so well! The lighting was amazing.Tessa ChanMay 31, 2023
We used Appture to build a lodging website, and they were awesome! Dan went above and beyond to show us the functions and make all of our changes. Appture is our go to for web design from now on!Abigail HaleOctober 26, 2022
Dan did a fantastic job making me feel comfortable while shooting. He also made me look great! I don't photograph well, so I am very pleased with the results and speed at which I got the final product.Lily GostinSeptember 13, 2022
Appture knows their business and will go the extra mile for their customers. They do high quality work and provide great ongoing support.Chris McCorkindaleMay 25, 2022
Anita CauthornMay 24, 2022
It’s so rare in these times to find one man with so much wow factor and more rare to find men with similar interest and passion in their life journey as myself . Dan Elliott has been introduced to many in what is now considered as the Terror Dome , a place where many dreams are not deferred they are detoured to routes that lead to dead ends , he comes in full of optimism so infectious that he, maybe with out knowing is energizing those who have ventured where others would fear going with just the right jolt to forge on in the way of helping fallen humanity … His various fields of expertise has helped many in my region and I can only imagine the number he has effected beyond those I know … from day one I knew “ this was a man of kindred spirit “ Dan Elliott is a Gem and adds glimmer to things he touches … I’m a Witness ….and eternally grateful….L.Rashaan RichMay 21, 2022
Dan and his group are highly capable and knowledgeable. They work fast and get the job done. I highly recommend Appture.Justin FrankMarch 26, 2022
They are highly specialized in their work and constantly seek innovation.Ismail YenigulMarch 14, 2022
Dan is a marketing wizard. Honest, Experienced and a read deal. I am blessed to have him in my journey online :) Highly recommended.Sabbir HasanMarch 7, 2022
So much to say. Creative, Intelligent, Talented, Limitless, Affordable. It's amazing what these guys can do.Hack mackMay 17, 2019
We'd used some other agencies before, but man, they simply knocked us all over. After being in business for 30 years, I wonder how much more business we'd be doing if we'd hired them earlier.Rebecca HoneaMay 17, 2019