Email Marketing: The Definitive Guide

how-to-create-content-email-e1558094254615 Email Marketing: The Definitive Guide

The Content Newsletter

The Content Newsletter is a newsletter that provides 100% pure value.

The value can be in the form of a handful of tips. Or links to helpful resources. Or a personal story.

The exact type of value doesn’t really matter. As long as you don’t pitch anything, you’re good.

In fact, pure value newsletters are so rare that your subscribers will LOVE you for them.

For example, I sent out this Content Newsletter a while back:

(A handful of copywriting tips.)

And dozens of people replied to my email to thank me.

newsletter-email-replies Email Marketing: The Definitive Guide

With that, here’s the template:


Intriguing Subject Line

Use a subject line that will make someone curious about what’s inside your message.

For example, I used the subject line “How I Got 45.5% More Traffic (In 7 Days)” for one of my Content Newsletters. And that email got a 32.3% open rate.

how-i-got-traffic-subject-line-e1558094810917 Email Marketing: The Definitive Guide

Bold Opening

Start your newsletter off with something SUPER compelling.

That way, you hook your reader right off the bat.

Personally, I like to kick things off with a mini-story.

backlinko-personal-story-email-e1558094843173 Email Marketing: The Definitive Guide

But you can also use a straightforward intro that previews what’s coming next.

backlinko-email-straightforward-intro-e1558094879191 Email Marketing: The Definitive Guide

Either way works.


Valuable Content

Now it’s time to deliver the goods.

If you’re not sure what to write here, I recommend going with a list of 3-5 actionable tips that people can use that day.

Otherwise, you can teach your subscribers an important lesson in the form of a story.

backlinko-email-story-e1558094913751 Email Marketing: The Definitive Guide

Or curate links to content that will help your reader achieve a specific outcome, like this newsletter from Ramit Sethi.

email-links-e1558094955806 Email Marketing: The Definitive Guide

CTA

Nope, you’re not pitching anything in your Content Newsletter.

But that doesn’t mean you should skip your call-to-action.

So:

How can you use a CTA if your email is 100% value?

Well, when I send out a story to subscribers, I use a CTA that asks people to reply with their opinion or take.

end-with-a-cta-e1558096091529 Email Marketing: The Definitive Guide

Or let’s say you just sent out a list of links to Paleo breakfast recipes.

Your CTA could be to try one of the recipes this week.

The type of CTA you go with isn’t that important.

The important thing is to always include a CTA in your newsletters.

That way, when you DO pitch something, your subscribers aren’t caught off guard.

RECOMMENDED POSTS

Find Out More

Marketing Tips You Need

Keep In Touch

Quick Subscribe

Client Reviews Tell The Tale.

Nicole NoblesApril 18, 2024
Dan was a delight to work with. I needed a few headshots taken for my LinkedIn profile and Dan provided the easiest and most comfortable experience using state-of-the art equipment in a very professional setting. Also, the turn-around time on results was quick and I felt completely engaged and satisfied during the entire process. I highly recommend his services.Donny RitcharoenDecember 19, 2023
I got headshots taken and they turned out so well! The lighting was amazing.Tessa ChanMay 31, 2023
We used Appture to build a lodging website, and they were awesome! Dan went above and beyond to show us the functions and make all of our changes. Appture is our go to for web design from now on!Abigail HaleOctober 26, 2022
Dan did a fantastic job making me feel comfortable while shooting. He also made me look great! I don't photograph well, so I am very pleased with the results and speed at which I got the final product.Lily GostinSeptember 13, 2022
Appture knows their business and will go the extra mile for their customers. They do high quality work and provide great ongoing support.Chris McCorkindaleMay 25, 2022
Anita CauthornMay 24, 2022
It’s so rare in these times to find one man with so much wow factor and more rare to find men with similar interest and passion in their life journey as myself . Dan Elliott has been introduced to many in what is now considered as the Terror Dome , a place where many dreams are not deferred they are detoured to routes that lead to dead ends , he comes in full of optimism so infectious that he, maybe with out knowing is energizing those who have ventured where others would fear going with just the right jolt to forge on in the way of helping fallen humanity … His various fields of expertise has helped many in my region and I can only imagine the number he has effected beyond those I know … from day one I knew “ this was a man of kindred spirit “ Dan Elliott is a Gem and adds glimmer to things he touches … I’m a Witness ….and eternally grateful….L.Rashaan RichMay 21, 2022
Dan and his group are highly capable and knowledgeable. They work fast and get the job done. I highly recommend Appture.Justin FrankMarch 26, 2022
They are highly specialized in their work and constantly seek innovation.Ismail YenigulMarch 14, 2022
Dan is a marketing wizard. Honest, Experienced and a read deal. I am blessed to have him in my journey online :) Highly recommended.Sabbir HasanMarch 7, 2022
So much to say. Creative, Intelligent, Talented, Limitless, Affordable. It's amazing what these guys can do.Hack mackMay 17, 2019
We'd used some other agencies before, but man, they simply knocked us all over. After being in business for 30 years, I wonder how much more business we'd be doing if we'd hired them earlier.Rebecca HoneaMay 17, 2019