Making purchases through websites and eCommerce apps has become the most popular and convenient way to do shopping. According to Statista, the global eCommerce software application market will bring over 1.3 billion dollars in revenue between 2019 and 2024. So, if you still haven’t entered the eCommerce market, it’s high time to launch an eCommerce app for your business.
Check out this article to learn everything you need to know about mobile shopping app development and the top mobile commerce trends in 2022.
The constant growth of the eCommerce market contributes to the active development of new aspects in mobile commerce. So, whether you plan to build an eCommerce application or already have one, you should be aware of the recent trends in eCommerce mobile app development so you can benefit from them.
Chatbots enable businesses to automate communications with customers on a 24/7 basis. This mobile commerce technology allows businesses to not only answer the most popular user requests, but also to anticipate their next questions, thanks to AI and Machine Learning advancements. Thus, every client receives personalized customer support and an excellent shopping experience.
Augmented reality in eCommerce allows users to test a product before buying it. What does it look like in practice? Customers see how products will look on them or in their homes to ensure they meet expectations. Thanks to this trend, you can provide an excellent shopping experience to your clients, even during the COVID-19 quarantine.
You can significantly increase sales on your site and improve your customer experience with a wish list. Once you implement a wish list into your eCommerce app design, the number of users who return to your store will grow, thus raising the number of future store purchases. Moreover, this feature can incorporate notifications that can inform the client of the desired item’s availability.
More and more stores use geofencing for promoting their products on the web. With this mobile commerce trend, you can promote items based on a user’s location which allows you to focus on a specific target audience. Apply geofencing to increase your eCommerce app sales by up to 20% as other companies have already done.
If you want to develop your mobile business commerce, you have to sell in more than one place. Focus on an omnichannel shopping approach to boost mobile commerce sales by growing a website, an app, and social media presence simultaneously.
A voice-friendly website or eCommerce app is an essential retail business element in 2022. People use assistants such as Alexa and Siri when buying goods for their home such as clothes, cosmetics, books, and much more. So, if you want to increase store sales, voice searching technology can do that for you.
Experience has shown that customers often abandon the purchase process when faced with performing too many steps to complete a transaction. With a one-click purchasing feature, however, there is no need to retype data over and over because your payment details are saved.
Shopping personalization can raise customer satisfaction by 20%, allowing businesses to grow their incomes quickly and effortlessly. Many companies invest heavily into personalized marketing to draw user attention with personalized emails based on their previous purchases. Besides, this trend is associated with the use of Predictive Analytics which can forecast the product a customer will buy next.
Want to predict buyer preferences or to calculate a suitable product price based on hundreds of your competitors’ price tags? Big data algorithms help businesses anticipate the latest mobile eCommerce trends and user preferences, so that you can pack your store with products that are in high demand.
The eCommerce app development flow is comprised of several stages:
- Defining requirements to figure out the features, interface, and design elements of the future app.
- Market analysis to evaluate the strength and weaknesses of your project, along with the opportunities you may deliver to users.
- Gathering a team of highly competent specialists who can successfully implement all your ideas and requirements. This includes hiring a project manager, UX/UI designers, quality assurance, backend, frontend, and mobile developers, DevOps specialists, etc.
- Developing an MVP (minimal viable product), namely the main features that will be tested by the users to collect feedback.
- Further app development, based on the gathered feedback.
eCommerce app development costs may range a great deal, depending on many factors, including the complexity and functionality of the app. The more features your eCommerce app contains, the more time your team will require for their implementation. To calculate the total time on building a mobile commerce application and estimate your project’s budget, you can divide the whole development process into the following work types:
- front-end development
- back-end development
- non-tech development and meetings
In addition, consider the location of your outsourced team and the complexity of the features you want to add. On average an MVP of a shopping app can cost between $50,000 – $80,000.
Use the mobile commerce trends mentioned in this article to develop your business by driving tremendous traffic and increasing sales. Hire a team of professional developers to save money on eCommerce mobile app development features so you can launch a user-friendly and functional application for your store.
Creating an eCommerce app can cost from $25,000 to $150,000 or more, for both iOS and Android, depending on the project’s complexity and functionality.
To build a successful eCommerce app, you need to come up with an excellent app idea first. Make a thorough analysis of the market to define the problems of your target audience. Then, list down the essential features of the application, plan out its design, and proceed with its further development.
With a good eCommerce app, you can deliver a remarkable customer experience for your users and your prospective clients. Equip your application with the best eCommerce features so that it can make your business flourish.
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