Do I Need Search Console? Yes: Better Organic Traffic and Issue Detection

What is Google Search Console?

Search Console is a free Google tool that measures and tracks your website’s search traffic, ranking, and site performance over time. Search Console is free and available to anyone with a Google administrator account. Sign up for a free Google Account here.

While Search Console is tailored for Google’s search engine, the tool’s error-tracking and other built-in features are invaluable for better performance across Bing or Yahoo.

Why Use Google Search Console?

Search Console is one of the most useful tools available on the market for small business owners. For those limited on a budget, it’s an accessible tool to optimize your website for better organic search traffic and reduce user friction.

Not only is Search Console ideal as a centralized place for site owners to review content performance, including metrics like impressions, clicks, ranks, and search queries, but the tool’s Coverage report collects information including site errors and mobile performance.

To Catch an Error or Malicious Content

Important site issues are found through Google Search Console. The Coverage report pulls issues impacting your overall rankings. Issues like 404s, messages to users that a page is no longer live or accessible, are not easy to spot on their own. The Coverage report lists all pages that house errors or front-end malware content with clear descriptions of the problem and how to solve it for a better user experience.

Check out the Coverage report below for TheMarBlog.com:

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If you click into any of the detailed descriptions, you’ll find a list of URLs impacted along with a timeline of how long those pages were affected.

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For better content performance and development, Search Console identifies various ways online visitors actually get to your website. The tool’s Performance report visualizes the number of impressions, clicks, average click-through rate, and position across search queries, pages, countries, devices, and search appearance.

Below is the Performance report for TheMarBlog.com:

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The Performance report defaults to the Queries view.

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For other views, click on the tabs at the top of the page like Pages.

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How to Set Up Google Search Console

Before you set up a Search Console account, you’ll need:

  1. A secure HTTPS website (recommended) or an HTTP website (KeyCDN explains the difference)
  2. A Google account with administrative access (Google’s Support page helps you get set up)

Steps to Set Up Your Account

  1. Navigate to Google Search Console’s main page and click Start Now

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2. Log in to your Google Account

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3. Click on Add a property

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4. Choose setup under Domain (recommended) or URL Prefix and follow the steps. A description of the differences is explained further down in this article.

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5. Submit your request for review

You’re done!

Within a few days, you’ll see data populate under your Search Console property. Note that for some websites, it may take up to several weeks before you see any performance metrics, so just be patient.

For troubleshooting or developer support, you can always visit the Search Console’s Help page or visit the community page to review past tickets submitted by other users with the same issue.

Differences between Domain and URL Prefix Set Up

When you add a new property, you’re given the choice between a Domain (recommended) or URL Prefix set up. The differences between each option surround the steps you take to validate your website as well as which areas of your website are crawled within the Search Console.

You can learn more about how Search Console breaks out each verification requirement on the webmaster’s support page.

URL Prefix

This option is the easier between the two, however, using URL Prefix will only track site links that begin with the beginning portion of the URL you include.

For example, if your website is http://example.com/, Search Console will collect any category pages or blogs that begin with http://example/com/. Any site links that do not start with this prefix, Search Console will not capture.

Within URL Prefix, Search Console will capture the following:

  • Family therapy for communication issues near me,Family therapy for communication skills,Family therapy for communication issues online,Family therapy for communication difficulties,Family therapy for communication and trust,Cognitive-behavioral therapy for OCD,Cognitive-behavioral therapy for OCD online,Cognitive-behavioral therapy for OCD near me,Cognitive-behavioral therapy for OCD children,Cognitive-behavioral therapy for OCD adults,Cognitive-behavioral therapy for OCD and depression,Therapy for depression and grief,Depression therapy near me,Grief counseling near me,Depression and grief therapy online,Depression and grief group therapy,Depression and grief therapy,Mindfulness-based stress reduction techniques,Mindfulness-based cognitive therapy techniques,Mindfulness-based stress reduction for anxiety,Mindfulness-based stress reduction for depression,Mindfulness-based stress reduction for couples,Mindfulness-based stress reduction for groups,motionally-focused couples therapy near me,Emotionally-focused couples therapy for infidelity,Emotionally-focused couples therapy for communication,Emotionally-focused couples therapy for anxiety,Emotionally-focused couples therapy for depression,Online therapy sessions,Online counseling sessions,Online therapy video sessions,Online therapy chat sessions,Online therapy phone sessions,Online therapy group sessions,LGBTQ+ affirming therapy online,LGBT-sensitive therapy near me,LGBT-friendly therapy in my area,LGBTQ+ affirming psychotherapy,LGBTQ+ affirming therapy for couples,Trauma-focused cognitive-behavioral therapy techniques,Evidence-based trauma-informed therapy,Trauma-focused therapy for children,Trauma-informed therapy for adults,Trauma-informed therapy for couples,Individual therapy for anxiety,Individual anxiety therapy online,Individual therapy for anxiety disorders,One-on-one anxiety therapy near me,Individualized anxiety therapy sessions,Individual anxiety therapy for adults,Couples therapy near me,Couples therapy in my area,Couples therapy near me today,Couples therapy close to me,Couples therapy in my city,Couples therapy in my zip code,Best PTSD therapy techniques,PTSD therapy near me,Effective PTSD therapy options,PTSD therapy for veterans,Affordable PTSD therapy services,PTSD therapy for children,Holistic PTSD therapy approaches,Online PTSD therapy sessions,Natural remedies for PTSD therapy,PTSD therapy for first responders,PTSD therapy for sexual assault survivors,EMDR therapy for PTSD,Group PTSD therapy sessions,PTSD therapy for caregivers,Military PTSD therapy options http://example.com/dresses/1234
  • https://example.com/dresses/1234
  • http://www.example.com/dresses/1234

Pros with his option include ease of setup and the ability to easily tie the property with a Google Analytics account. Cons include the obviously limited nature of what segments of your website are included or excluded from the tool. This option is only ideal for websites that have the same prefix naming convention for all category pages on their website.

If you have an e-commerce site with subdomains, separate support pages, or a separate mobile site, you may want to use the Domain property setup option to avoid having to include multiple properties within one account.

Domain

While this option is the more involved between the two, it’s the most comprehensive in how Search Console crawls your site. The Domain setup will pull data across your entire domain, including main category pages, support pages, blogs, sub-category pages, and unique mobile versions of your website.

For example, if you have the website example.com, Search Console will crawl any page that exists under that property on your web server.

Within Domain, Search Console will capture the following:

  • Family therapy for communication issues near me,Family therapy for communication skills,Family therapy for communication issues online,Family therapy for communication difficulties,Family therapy for communication and trust,Cognitive-behavioral therapy for OCD,Cognitive-behavioral therapy for OCD online,Cognitive-behavioral therapy for OCD near me,Cognitive-behavioral therapy for OCD children,Cognitive-behavioral therapy for OCD adults,Cognitive-behavioral therapy for OCD and depression,Therapy for depression and grief,Depression therapy near me,Grief counseling near me,Depression and grief therapy online,Depression and grief group therapy,Depression and grief therapy,Mindfulness-based stress reduction techniques,Mindfulness-based cognitive therapy techniques,Mindfulness-based stress reduction for anxiety,Mindfulness-based stress reduction for depression,Mindfulness-based stress reduction for couples,Mindfulness-based stress reduction for groups,motionally-focused couples therapy near me,Emotionally-focused couples therapy for infidelity,Emotionally-focused couples therapy for communication,Emotionally-focused couples therapy for anxiety,Emotionally-focused couples therapy for depression,Online therapy sessions,Online counseling sessions,Online therapy video sessions,Online therapy chat sessions,Online therapy phone sessions,Online therapy group sessions,LGBTQ+ affirming therapy online,LGBT-sensitive therapy near me,LGBT-friendly therapy in my area,LGBTQ+ affirming psychotherapy,LGBTQ+ affirming therapy for couples,Trauma-focused cognitive-behavioral therapy techniques,Evidence-based trauma-informed therapy,Trauma-focused therapy for children,Trauma-informed therapy for adults,Trauma-informed therapy for couples,Individual therapy for anxiety,Individual anxiety therapy online,Individual therapy for anxiety disorders,One-on-one anxiety therapy near me,Individualized anxiety therapy sessions,Individual anxiety therapy for adults,Couples therapy near me,Couples therapy in my area,Couples therapy near me today,Couples therapy close to me,Couples therapy in my city,Couples therapy in my zip code,Best PTSD therapy techniques,PTSD therapy near me,Effective PTSD therapy options,PTSD therapy for veterans,Affordable PTSD therapy services,PTSD therapy for children,Holistic PTSD therapy approaches,Online PTSD therapy sessions,Natural remedies for PTSD therapy,PTSD therapy for first responders,PTSD therapy for sexual assault survivors,EMDR therapy for PTSD,Group PTSD therapy sessions,PTSD therapy for caregivers,Military PTSD therapy options http://example.com/dresses/1234
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Pros with his option include the comprehensiveness of the search crawl. Using this option, you’ll avoid the possibility of missing critical information from a key component of your website, simply because it was constructed differently from your other pages.

Cons include the more complex verification nature of the setup process. This method requires you to log in to your web hosting account and confirm the DNS via several steps that Google outlines in their DNS verification page. Alternately, if you have a developer or development team on your team, you can ask them to carry out the process instead.

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Client Reviews Tell The Tale.

Dan was a delight to work with. I needed a few headshots taken for my LinkedIn profile and Dan provided the easiest and most comfortable experience using state-of-the art equipment in a very professional setting. Also, the turn-around time on results was quick and I felt completely engaged and satisfied during the entire process. I highly recommend his services.Donny RitcharoenDecember 19, 2023
I got headshots taken and they turned out so well! The lighting was amazing.Tessa ChanMay 30, 2023
We used Appture to build a lodging website, and they were awesome! Dan went above and beyond to show us the functions and make all of our changes. Appture is our go to for web design from now on!Abigail HaleOctober 26, 2022
Dan did a fantastic job making me feel comfortable while shooting. He also made me look great! I don't photograph well, so I am very pleased with the results and speed at which I got the final product.Lily GostinSeptember 13, 2022
Appture knows their business and will go the extra mile for their customers. They do high quality work and provide great ongoing support.Chris McCorkindaleMay 24, 2022
Anita CauthornMay 24, 2022
It’s so rare in these times to find one man with so much wow factor and more rare to find men with similar interest and passion in their life journey as myself . Dan Elliott has been introduced to many in what is now considered as the Terror Dome , a place where many dreams are not deferred they are detoured to routes that lead to dead ends , he comes in full of optimism so infectious that he, maybe with out knowing is energizing those who have ventured where others would fear going with just the right jolt to forge on in the way of helping fallen humanity … His various fields of expertise has helped many in my region and I can only imagine the number he has effected beyond those I know … from day one I knew “ this was a man of kindred spirit “ Dan Elliott is a Gem and adds glimmer to things he touches … I’m a Witness ….and eternally grateful….L.Rashaan RichMay 21, 2022
Dan and his group are highly capable and knowledgeable. They work fast and get the job done. I highly recommend Appture.Justin FrankMarch 26, 2022
They are highly specialized in their work and constantly seek innovation.Ismail YenigulMarch 14, 2022
Dan is a marketing wizard. Honest, Experienced and a read deal. I am blessed to have him in my journey online :) Highly recommended.Sabbir HasanMarch 7, 2022
So much to say. Creative, Intelligent, Talented, Limitless, Affordable. It's amazing what these guys can do.Hack mackMay 17, 2019
We'd used some other agencies before, but man, they simply knocked us all over. After being in business for 30 years, I wonder how much more business we'd be doing if we'd hired them earlier.Rebecca HoneaMay 17, 2019