Corporate SEO Optimization


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Corporate SEO Optimization

The Appture Digital SEO team recently celebrated 35 years of continuous operation as elite digital media provider.  Appture Digital is one of the most high performing and experienced Corporate SEO agencies in the world. With SEO roots dating back to 1994, we are even older than Google! Our dedicated team manages enterprise level, corporate SEO campaigns for some of the largest clients in the most competitive industries. Our client portfolio includes the FBI, The US Army, The City of Dallas, J.M. Smucker, Houston ISD, The State of North Carolina, Florence Manufacturing, Emerson, Schiff Bio Foods and dozens of National and Regional businesses and organizations.

The Benefits of a Corporate SEO Provider

What are the benefits of choosing an experienced corporate SEO firm? There are many…
As an SEO agency that successfully provides corporate, enterprise-level SEO campaigns, we understand the differences and complexities involved that separates you from traditional business partners. Our SEO campaigns are designed to blend in with your IT, traditional marketing, branding and product development teams. In many scenarios, we can help lessen  considerable expenses by reducing additional staff needs.

Appture Digital will prove to be a valued member of your team, an extension of your marketing department. Your internal team will benefit from our decades of experience and willingness to share valuable information, helping to boost the performance of all online communications and digital media.

Corporate SEO Service Summary

PRELAUNCH & PLANNING

  • COMPANY INTERVIEW & DISCOVERY: Formal meeting to identify corporate goals, priorities, gain industry insight, meet team members, discuss communications channels, outline competitors and to begin to form the plan of action moving forward.
  • COMPETITOR ANALYSIS: Identification of major competitors vying for the same digital marketplace. Data gathering to include (1) competitor search engine visibility, (2) search targets, (3) digital market share and other factors like AdWords activity or the quality of their SEO execution.
  • SEO INFRASTRUCTURE EVALUATION: Identification of on-site and off-site technical issues that could hinder SEO progress. Includes link quality evaluation, website crawling, Google Panda & Penguin penalties, Robots.txt, meta data, etc. Development of action items to be addressed.
  • WEBSITE TRAFFIC FLOW/CONVERSIONS: Recommendations, if needed, to improve sales lead conversion rates and the overall user experience.
  • KEYWORD RESEARCH: Keyword discovery to identify target search phrases for search engine optimization. Keyword research will fuel on-site content optimization.
  • SEO TRAINING: Targeting team members involved in the creation of digital content, including PR, blogging, web page creation, video and social media. This key training session will help make all digital content perform better online.

CAMPAIGN LAUNCH

  • CONTENT OPTIMIZATION: Page by page content optimization based on keyword research. Products/services identified as a priority will be address first. Minimum of 15 pages through the first month and 10 pages thereafter. Includes page title tag, meta description tag and bulk content. Professionally crafted and sensitive to regulatory considerations impacting the medical, cosmetic, financial and other industries.
  • CONTENT CREATION: Creation of two new content pieces per month. This content piece can be an article, blog or web page depending on the needs of the company and the campaign. Content marketing can be used to expand service pages, target critical keyword not supported by the website, add targeted city pages, on-topic blog dialogue, etc.
  • REPUTATION MONITORING/CONSULTING: We monitor your online reputation daily. If negative information is released, we can advise and help develop a strategy best combat it.
  • LINK BUILDING, DIRECTORIES, NAP: White-hat link building and business directory submissions. Our network reaches 250+ top US-based business directories, online yellow-pages and GPS systems. Includes all major directories including superpages.com, manta.com, merchantcircle.com and Apple Siri. In addition to creating quality, clean inbound links, it will also clean up NAP data (Name, Address, Phone) which benefits local SEO and Google Places performance.
  • SEARCH ENGINE SUBMISSIONS: Website submissions to the top 50 US-based search engines and search directories. In addition to the major engines like Google, Bing and Yahoo, it also includes Open Directory Project, the Jayde network, 7 Search and other networks.
  • LOCAL SEO: Creation and/or optimization of Google Places, Bing & Yahoo Local listings for up to five locations. Additional locations can be added as project extensions of our normal monthly tasks.
  • XML SITEMAPS: Creation of XML sitemaps to ensure thorough search engine BOT indexing. Submission of sitemaps to the search engines.
  • DATA INTELLIGENCE: Observation of Google Analytics, Webmaster Tools and search demand trends. Providing information concerning when trends or anomalies are identified and site statistics information to help plan, inform and strategize. We will set up and install these resources if they do not already exist.
  • SEARCH ENGINE ADAPTATIONS: Google averages 500 search adjustments per year. For most major changes, we know in advance that they are coming. We implement the necessary adjustments to the campaign to compensate for changes made or changes coming.
  • INTERNET MARKETING CONSULTING: Internet marketing recommendations & advice per request. With over 17 years of experiences, we can answer most of your internet marketing questions.

REPORTING & COMMUNICATIONS

  • MONTHLY SEO SERVICE RANKING REPORTS: Keyword ranking report showing current keyword rankings for relevant keywords across the major US-based search engines. Campaign updates discussing progress and campaign details.
  • MONTHLY REVIEW MEETING: Formal meeting to discuss the progress of the campaign, prioritize for the next month, collaborate, answer questions and provide data intelligence.
  • QUARTERLY STRATEGY & DATA INTELLIGENCE MEETING: In-depth quarterly meetings to discuss website traffic trends, user behavior, product search demand, conversion rates and other details. Development of a revised SEO strategy, re-prioritization of goals and tasks and other adjustments can be discussed and pursued.

INDUSTRY-LEADING SEO PERFORMANCE GUARANTEE

There are two components to SEO growth:
(1) Gaining new keyword rankings and
(2) Improving the positioning of existing rankings.
Appture Digital will waive its service fee for any month where we do not
(a) capture 5 new and productive keyword rankings and
(b) receive a net ranking gain of 20 positions across the top 3 search engines.

Corporate SEO Service Pricing – Contact Appture Digital for Corporate & Enterprise SEO Campaign Pricing.

Contact Appture Digital today for your free Corporate SEO campaign proposal.

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Client Reviews Tell The Tale.

Dan was a delight to work with. I needed a few headshots taken for my LinkedIn profile and Dan provided the easiest and most comfortable experience using state-of-the art equipment in a very professional setting. Also, the turn-around time on results was quick and I felt completely engaged and satisfied during the entire process. I highly recommend his services.Donny RitcharoenDecember 19, 2023
I got headshots taken and they turned out so well! The lighting was amazing.Tessa ChanMay 30, 2023
We used Appture to build a lodging website, and they were awesome! Dan went above and beyond to show us the functions and make all of our changes. Appture is our go to for web design from now on!Abigail HaleOctober 26, 2022
Dan did a fantastic job making me feel comfortable while shooting. He also made me look great! I don't photograph well, so I am very pleased with the results and speed at which I got the final product.Lily GostinSeptember 13, 2022
Appture knows their business and will go the extra mile for their customers. They do high quality work and provide great ongoing support.Chris McCorkindaleMay 24, 2022
Anita CauthornMay 24, 2022
It’s so rare in these times to find one man with so much wow factor and more rare to find men with similar interest and passion in their life journey as myself . Dan Elliott has been introduced to many in what is now considered as the Terror Dome , a place where many dreams are not deferred they are detoured to routes that lead to dead ends , he comes in full of optimism so infectious that he, maybe with out knowing is energizing those who have ventured where others would fear going with just the right jolt to forge on in the way of helping fallen humanity … His various fields of expertise has helped many in my region and I can only imagine the number he has effected beyond those I know … from day one I knew “ this was a man of kindred spirit “ Dan Elliott is a Gem and adds glimmer to things he touches … I’m a Witness ….and eternally grateful….L.Rashaan RichMay 21, 2022
Dan and his group are highly capable and knowledgeable. They work fast and get the job done. I highly recommend Appture.Justin FrankMarch 26, 2022
They are highly specialized in their work and constantly seek innovation.Ismail YenigulMarch 14, 2022
Dan is a marketing wizard. Honest, Experienced and a read deal. I am blessed to have him in my journey online :) Highly recommended.Sabbir HasanMarch 7, 2022
So much to say. Creative, Intelligent, Talented, Limitless, Affordable. It's amazing what these guys can do.Hack mackMay 17, 2019
We'd used some other agencies before, but man, they simply knocked us all over. After being in business for 30 years, I wonder how much more business we'd be doing if we'd hired them earlier.Rebecca HoneaMay 17, 2019