Think of search engines like super-smart robots with their own language. If you want your website to chat with them the right way (and climb the search rankings), you need to learn that language – the language of entities!
What are Entities?
Forget just focusing on individual keywords. Entities are the ideas, concepts and relationships that help Google understand what your website is really about. Imagine your website is about “gardening.” Related entities might be things like “vegetables,” “flowers,” and “compost.”
Why Do Entities Matter?
Search engines like Google are always getting smarter. They know that just because someone searches for “gardening” doesn’t mean they only want a website called “Gardening 101.” If your website has a ton of great info about the entities of vegetables, flowers, AND compost, Google’s going to think, “Hey, this website knows its stuff!” That means higher rankings.
Your Entity Competitor Analysis Toolkit
You don’t need to be some kind of tech wizard to uncover the entities your competitors are targeting. Here’s what you need:
- A TextRazor API key: Think of this like your access pass to a fancy language-learning tool. You can get a free trial at TextRazor website: https://www.textrazor.com/
- Your Website Data: Basically, a list of the web addresses (URLs), page titles and descriptions for all the pages on your website. Most website tools can export this easily.
- A Simple Spreadsheet: To organize all the info you’ll uncover.
Let’s Get Started!
We’ll use a free tool that’s easy to understand (no scary coding required). Here’s the step-by-step:
- Grab Your Website Data: Download all those URLs, titles and descriptions into a spreadsheet.
- Open the Entity Analysis Tool: Here’s the link to get you started: Entity_competitor_analyzer.ipynb: https://colab.research.google.com/drive/1i2_l5H-SSJJ24Rg38MmAx3ux5ZVnEnBm#scrollTo=ubVZ1SAgYbO1. You’ll want to make a copy of this for yourself.
- Unlock the Tool with Your API Key: Replace the text ‘api_key’ with your actual key from TextRazor.
- Upload Your Website Data: Upload that spreadsheet you made.
- Let the Robot Do the Work: Hit that ‘Run All’ button and let the tool work its magic. It’s going to compare your website to your competitors, spitting out a treasure trove of entity insights!
Turning Analysis into Action
Now the fun part! Your analysis is like a treasure map for outranking your competitors:
- Find the Gaps: See what entities your competitors talk about that you don’t? Get to work creating amazing new content on those topics!
- Upgrade Your Website’s Language: Did you find some super-relevant entities? Boost your rankings by naturally using them in your existing page titles, descriptions, and throughout your content.
Want to Go Even Deeper?
Want to become a true entity expert? You can use tools like TextRazor to analyze individual pages on competitor websites. This helps you see exactly how they’re using entities to become the authority in their niche.
Remember, it’s not about outsmarting Google. It’s about truly understanding and providing the information people want on your topic. Do that with entities, and you’ll be a search engine star!
