Ask the Buffer Team: What If I Don’t Have Anything to Share on Social Media?

Q: Help! I’m usually good at regularly posting to my company’s social accounts every day, but sometimes I’m at a total loss. Is it better to skip a day, or to post something just to stay on schedule?

The task of coming up with new, engaging content on a regular basis can make social media daunting—we know. Even if you have a solid .

3. Create a Backlog

As you continue to brainstorm content ideas, create a running list of things you like and want to test. These aren’t action items you need to do something about right away. Instead, they’ll offer inspiration the next time you’re stuck for something to post.

Create a saved folder on Instagram of things you’ve seen other brands do, take screenshots of Facebook posts you like, or pull links from LinkedIn that you’d like to emulate. These will be great thought-starters and reminders of how to push yourself the next time you need it.

Creating content can feel like a monumental task, for small businesses and massive influencers alike. The next time you feel stuck, use it as a growth opportunity. Push yourself to stick to your cadence, brainstorm something new and different to share, and then see how your audience reacts. You just might be onto something.

Need some help planning your content? Check out our recent post on “How to Save Time Planning and Creating Social Media Content.”

Have a question you’d like us to answer? Send us a tweet and use #AskTheBufferTeam.

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