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Competitive Analysis: The Lean Guide (With Template)

Competitive Analysis: The Lean Guide (With Template)

A competitive analysis (or market competitive analysis) is a process where you collect information about competitors to gain an edge...
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How SEOs Make the Web Better

How SEOs Make the Web Better

SEOs catch flak for ruining the web, but they play a crucial role in the search ecosystem, and actually make...
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96.55% of Content Gets No Traffic From Google. Here’s How to Be in the Other 3.45% [New Research for 2023]

96.55% of Content Gets No Traffic From Google. Here’s How to Be in the Other 3.45% [New Research for 2023]

It’s no secret that the web is growing by millions, if not billions of pages per day.Our Content Explorer tool discovers...
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How to Launch an SEO Campaign in 3 Steps

How to Launch an SEO Campaign in 3 Steps

An SEO campaign is a coordinated effort to achieve a goal, like improving your website’s rankings in Google or other...
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Keyword Mapping for SEO: How To Do It + Free Template

Keyword Mapping for SEO: How To Do It + Free Template

Keyword mapping is the process of grouping keywords into topics and assigning them to pages.Keyword mapping processThe benefit of having a...
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How To Become an SEO Expert in 4 Steps

How To Become an SEO Expert in 4 Steps

With 74.1% of SEOs charging clients upwards of $500 per month for their services, there’s a clear financial incentive to...
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70 Content Marketing Statistics to Bookmark for 2024

70 Content Marketing Statistics to Bookmark for 2024

Welcome to the 2024 edition of our curated list of content marketing statistics.Each year we pick, vet, and categorize a...
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4 Tactics for High-Quality Backlinks That Move the Needle [+ Examples]

4 Tactics for High-Quality Backlinks That Move the Needle [+ Examples]

Many popular link building tactics produce low-quality links that don’t improve SEO performance.Even if these techniques make an impact, it’s...
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SEO Salary Survey 2023 [Industry Research]

SEO Salary Survey 2023 [Industry Research]

How much do SEOs earn? I wanted to know, so I ran a survey at How did they learn SEO?According to...
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17 Actionable Content Marketing Tips

17 Actionable Content Marketing Tips

Struggling with your content marketing?Don’t worry. Below is a list of 17 tips that’ll improve your content marketing and help...
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Personal Brand: What It Really Is & How to Build One

Personal Brand: What It Really Is & How to Build One

Building a personal brand is undeniably hard work, but it isn’t as tricky as you might think. I spoke with two influencers—Benefits...
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SEO Community Spotlight: London

SEO Community Spotlight: London

London’s SEO community is a vibrant, thriving one.With so much ground to cover, we did some serious digging to showcase...
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How to Do a Content Gap Analysis [With Template]

How to Do a Content Gap Analysis [With Template]

A content gap analysis is the process of finding topics your competitors have covered but you haven’t.It helps you: Get more traffic...
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Content Ideation: 8 Ways to Generate Infinite Blog Post Ideas

Content Ideation: 8 Ways to Generate Infinite Blog Post Ideas

It’s hard to be creative on demand, and harder still to fill a content calendar with high-performing blog post ideas.Content ideation...
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Shotgun or Sniper? Choose Your SEO Outreach Tactic

Shotgun or Sniper? Choose Your SEO Outreach Tactic

SEO outreach is the practice of contacting website owners and asking them for links back to your website. But what’s...
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Local SEO: The Definitive Guide

Local SEO: The Definitive Guide

How To Track Map Pack Rankings One of the first steps in any local SEO campaign is to benchmark where...
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12 Essential Marketing Analytics Tools for 2024 (Free & Paid)

12 Essential Marketing Analytics Tools for 2024 (Free & Paid)

Marketing analytics tools give you access to data you can use to track your performance and find ways to improve....
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Content Optimization: The Complete Guide

Content Optimization: The Complete Guide

Content optimization is the process of improving aspects of content to increase its reach or make it more engaging. It...
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How to Build (And Structure) an SEO Team

How to Build (And Structure) an SEO Team

SEO is a difficult task to do on your own. So having a team can make ranking on Google much...
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The Official Ahrefs Tutorial: How to Use Ahrefs to Improve SEO

The Official Ahrefs Tutorial: How to Use Ahrefs to Improve SEO

Whether you’re new or old to Ahrefs, you’re in the right place.This tutorial will walk you through the most practical, repeatable,...
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