Account-Based Marketing (ABM) Masterclass
Webinar Description
Move beyond traditional lead generation and learn to execute targeted Account-Based Marketing (ABM) campaigns that focus your resources on high-value accounts. This masterclass is designed for B2B marketers and sales leaders who want to stop casting a wide net and start landing the big fish. We'll show you how to align sales and marketing to create personalized buying experiences that directly engage key decision-makers and contribute measurably to the sales pipeline.
What You'll Learn
- How to identify and prioritize high-value target accounts.
- Techniques for creating personalized messaging that resonates with decision-makers.
- Methods for aligning sales and marketing teams for seamless execution.
- How to measure ABM success using key metrics like leads per account, engagement, and pipeline contribution.
The Cost of Failure
Without a proper ABM strategy, marketing and sales teams operate in silos, wasting budgets on unqualified leads and generic campaigns that decision-makers ignore. This leads to low conversion rates, frustrated sales teams, and a failure to penetrate the most profitable accounts, ultimately ceding them to more focused competitors.
Your Competitive Advantage
After this webinar, you'll be able to implement a precision-guided marketing strategy that generates higher-quality leads and builds stronger relationships within your target accounts. This approach leads to larger deal sizes, faster sales cycles, and a demonstrably higher return on your marketing investment.
Your Host
Daniel Elliott
Daniel Elliott is a creative force and marketing innovator whose career spans from early childhood advertising to executive leadership and entrepreneurship in media, technology, and brand strategy. Beginning at age four, Daniel appeared in national campaigns for iconic brands, later transitioning from modeling to crafting ad copy and producing successful radio and television programs.
In the mid-1990s, he earned a reputation as a "Fixer" for broken brands, transforming over 350 companies and more than 8,000 products through revitalizing strategy and creative direction. As founder of InteloQuence and later iThinQware, he launched industry-shaping solutions adopted by organizations including Homeland Security, the Department of Defense, and major universities, growing sales to over $13 million annually.
Daniel’s hands-on approach encompasses building brand messaging, designing integrated print, digital, and social campaigns, and producing video content for Fortune 1000s as well as fast-growth B2B clients. With direct influence over more than $1 billion in sales revenues, he brings a track record of visionary leadership, deep expertise in account strategy, and practical experience driving measurable results for Appture Digital Media and its clients.
