A Branding Expert Shares: How to Use Design Templates Like a Pro


Family therapy for communication issues near me,Family therapy for communication skills,Family therapy for communication issues online,Family therapy for communication difficulties,Family therapy for communication and trust,Cognitive-behavioral therapy for OCD,Cognitive-behavioral therapy for OCD online,Cognitive-behavioral therapy for OCD near me,Cognitive-behavioral therapy for OCD children,Cognitive-behavioral therapy for OCD adults,Cognitive-behavioral therapy for OCD and depression,Therapy for depression and grief,Depression therapy near me,Grief counseling near me,Depression and grief therapy online,Depression and grief group therapy,Depression and grief therapy,Mindfulness-based stress reduction techniques,Mindfulness-based cognitive therapy techniques,Mindfulness-based stress reduction for anxiety,Mindfulness-based stress reduction for depression,Mindfulness-based stress reduction for couples,Mindfulness-based stress reduction for groups,motionally-focused couples therapy near me,Emotionally-focused couples therapy for infidelity,Emotionally-focused couples therapy for communication,Emotionally-focused couples therapy for anxiety,Emotionally-focused couples therapy for depression,Online therapy sessions,Online counseling sessions,Online therapy video sessions,Online therapy chat sessions,Online therapy phone sessions,Online therapy group sessions,LGBTQ+ affirming therapy online,LGBT-sensitive therapy near me,LGBT-friendly therapy in my area,LGBTQ+ affirming psychotherapy,LGBTQ+ affirming therapy for couples,Trauma-focused cognitive-behavioral therapy techniques,Evidence-based trauma-informed therapy,Trauma-focused therapy for children,Trauma-informed therapy for adults,Trauma-informed therapy for couples,Individual therapy for anxiety,Individual anxiety therapy online,Individual therapy for anxiety disorders,One-on-one anxiety therapy near me,Individualized anxiety therapy sessions,Individual anxiety therapy for adults,Couples therapy near me,Couples therapy in my area,Couples therapy near me today,Couples therapy close to me,Couples therapy in my city,Couples therapy in my zip code,Best PTSD therapy techniques,PTSD therapy near me,Effective PTSD therapy options,PTSD therapy for veterans,Affordable PTSD therapy services,PTSD therapy for children,Holistic PTSD therapy approaches,Online PTSD therapy sessions,Natural remedies for PTSD therapy,PTSD therapy for first responders,PTSD therapy for sexual assault survivors,EMDR therapy for PTSD,Group PTSD therapy sessions,PTSD therapy for caregivers,Military PTSD therapy options


As a branding designer, most people assume I’m against companies using design templates. After all, how can you make your marketing materials feel uniquely you when you’re using a template that thousands of other people are probably using, too?

I feel the opposite, though: Templates are a great way for small businesses to extend their often tiny design budgets. In fact, you shouldn’t invest in premium, custom marketing assets before you have enough cash, and before you’ve solidified your business strategy and truly defined your brand.

But there are also a lot of bad templates out there, and it can feel overwhelming to know how to use them if you haven’t before. Whether you’re using .)

2. Customize With Your Brand Look

Design templates are a great starting point, but they shouldn’t be used as-is. Obviously, you’ll want to fill in your own content, but you can also update the colors and fonts to make the template look and feel like they were made just for your brand.

If you don’t already have some sort of brand style guide, you’ll want to create a simple one before you start using templates. At a minimum, include a color palette and specific fonts that you’ll use on all design assets. There are plenty of tools out there to help you define these if you’re just getting started and don’t have money to pay a professional.

Start your brand style guide with 1–2 brand fonts and 2–3 main brand colors. 

You may also want to add guidelines for other elements, like illustrations or photos, to your style guide. For instance, if you’re going to be using stock photography or illustration, you could describe some of the qualities you look for or even make a list of specific artists whose collections you always pull from to keep things looking cohesive.

It’s easy to get excited by design trends you’re seeing all over Instagram, but it’s also easy to get too swept up in those trends and integrate them into your design assets, even though they don’t actually align with your brand.

I recommend finding a handful of templates that work for you and sticking with them. People don’t realize that it’s totally fine to use the same template multiple times—in fact, it might be better for the sake of keeping your brand looking consistent.

Small adjustments to simple templates can keep things feeling cohesive yet fresh. 

But if there’s a new design template that’s really caught your eye or a trend that you think could help you get more engagement, there is an easy way to gut check whether it’s on brand for you. Simply customize the template with your brand look, and then compare it to existing assets on your feed to make sure it feels like part of the family. If it looks cohesive, go ahead and add that template to your mix—if not, it’s better for your brand to let it go.

4. Focus on What Your Brand Is Really Trying to Say

My last piece of advice for making the most of templates is to not spend so much time stressing about your templates! So many small business owners put too much emphasis on design in general when there are so many other things that are critical to your brand, like the messaging you use with your customers and your overall business strategy.

Pick a few templates you like—prioritizing functionality over flashiness—and then let yourself redirect your energy to writing stellar copy for your graphics, A/B testing CTAs, and everything else you can control to make your brand stand out online.

RECOMMENDED POSTS

Find Out More

Marketing Tips You Need

Keep In Touch

Quick Subscribe

Client Reviews Tell The Tale.

Dan was a delight to work with. I needed a few headshots taken for my LinkedIn profile and Dan provided the easiest and most comfortable experience using state-of-the art equipment in a very professional setting. Also, the turn-around time on results was quick and I felt completely engaged and satisfied during the entire process. I highly recommend his services.Donny RitcharoenDecember 19, 2023
I got headshots taken and they turned out so well! The lighting was amazing.Tessa ChanMay 30, 2023
We used Appture to build a lodging website, and they were awesome! Dan went above and beyond to show us the functions and make all of our changes. Appture is our go to for web design from now on!Abigail HaleOctober 26, 2022
Dan did a fantastic job making me feel comfortable while shooting. He also made me look great! I don't photograph well, so I am very pleased with the results and speed at which I got the final product.Lily GostinSeptember 13, 2022
Appture knows their business and will go the extra mile for their customers. They do high quality work and provide great ongoing support.Chris McCorkindaleMay 24, 2022
Anita CauthornMay 24, 2022
It’s so rare in these times to find one man with so much wow factor and more rare to find men with similar interest and passion in their life journey as myself . Dan Elliott has been introduced to many in what is now considered as the Terror Dome , a place where many dreams are not deferred they are detoured to routes that lead to dead ends , he comes in full of optimism so infectious that he, maybe with out knowing is energizing those who have ventured where others would fear going with just the right jolt to forge on in the way of helping fallen humanity … His various fields of expertise has helped many in my region and I can only imagine the number he has effected beyond those I know … from day one I knew “ this was a man of kindred spirit “ Dan Elliott is a Gem and adds glimmer to things he touches … I’m a Witness ….and eternally grateful….L.Rashaan RichMay 21, 2022
Dan and his group are highly capable and knowledgeable. They work fast and get the job done. I highly recommend Appture.Justin FrankMarch 26, 2022
They are highly specialized in their work and constantly seek innovation.Ismail YenigulMarch 14, 2022
Dan is a marketing wizard. Honest, Experienced and a read deal. I am blessed to have him in my journey online :) Highly recommended.Sabbir HasanMarch 7, 2022
So much to say. Creative, Intelligent, Talented, Limitless, Affordable. It's amazing what these guys can do.Hack mackMay 17, 2019
We'd used some other agencies before, but man, they simply knocked us all over. After being in business for 30 years, I wonder how much more business we'd be doing if we'd hired them earlier.Rebecca HoneaMay 17, 2019