7 Clever Tactics to Up Your Healthcare Email Marketing Strategy

Family therapy for communication issues near me,Family therapy for communication skills,Family therapy for communication issues online,Family therapy for communication difficulties,Family therapy for communication and trust,Cognitive-behavioral therapy for OCD,Cognitive-behavioral therapy for OCD online,Cognitive-behavioral therapy for OCD near me,Cognitive-behavioral therapy for OCD children,Cognitive-behavioral therapy for OCD adults,Cognitive-behavioral therapy for OCD and depression,Therapy for depression and grief,Depression therapy near me,Grief counseling near me,Depression and grief therapy online,Depression and grief group therapy,Depression and grief therapy,Mindfulness-based stress reduction techniques,Mindfulness-based cognitive therapy techniques,Mindfulness-based stress reduction for anxiety,Mindfulness-based stress reduction for depression,Mindfulness-based stress reduction for couples,Mindfulness-based stress reduction for groups,motionally-focused couples therapy near me,Emotionally-focused couples therapy for infidelity,Emotionally-focused couples therapy for communication,Emotionally-focused couples therapy for anxiety,Emotionally-focused couples therapy for depression,Online therapy sessions,Online counseling sessions,Online therapy video sessions,Online therapy chat sessions,Online therapy phone sessions,Online therapy group sessions,LGBTQ+ affirming therapy online,LGBT-sensitive therapy near me,LGBT-friendly therapy in my area,LGBTQ+ affirming psychotherapy,LGBTQ+ affirming therapy for couples,Trauma-focused cognitive-behavioral therapy techniques,Evidence-based trauma-informed therapy,Trauma-focused therapy for children,Trauma-informed therapy for adults,Trauma-informed therapy for couples,Individual therapy for anxiety,Individual anxiety therapy online,Individual therapy for anxiety disorders,One-on-one anxiety therapy near me,Individualized anxiety therapy sessions,Individual anxiety therapy for adults,Couples therapy near me,Couples therapy in my area,Couples therapy near me today,Couples therapy close to me,Couples therapy in my city,Couples therapy in my zip code,Best PTSD therapy techniques,PTSD therapy near me,Effective PTSD therapy options,PTSD therapy for veterans,Affordable PTSD therapy services,PTSD therapy for children,Holistic PTSD therapy approaches,Online PTSD therapy sessions,Natural remedies for PTSD therapy,PTSD therapy for first responders,PTSD therapy for sexual assault survivors,EMDR therapy for PTSD,Group PTSD therapy sessions,PTSD therapy for caregivers,Military PTSD therapy options

Irrespective of the industry you belong to, email marketing plays a crucial role in reaching out to your prospective clients and customers alike. The healthcare industry is no exception. Along with your website, email is a marketing platform that you must focus on, as a healthcare professional.

Objective of Healthcare Email Marketing

Email marketing helps you in achieving three main purposes:

  • Acquiring new patients.
  • Facilitating patient retention and encouraging them to come back to you, if need arises.
  • Staying in touch with readers and building a strong relationship with them.

So, how will your emails ensure that you achieve these goals?

Let’s look at some tips and tricks that can take your healthcare email marketing to the next level and contribute to business growth.

1. Maintain an empathetic tone in your emails

The world is going through a tough time, so you must draft copy that exudes empathy and consideration for readers. Since healthcare is a very tricky service to promote, make sure that you maintain a sensitive tone that does not look like a sales pitch.

Take a look at this email example by Quest Diagnostics.

The tone of the copy and the green color reflect warmth and give the feeling that they care for their patients.

They have even included a “Forward Email” link to prompt the user to share the informative email with their friends and family. In the long run, it enhances SEO efforts to boost the healthcare practice

Another important thing to note in this email is that it follows all the email accessibility best practices (as suggested by Litmus and Really Good Emails).

2. Build trust with the readers

The foundation of effective healthcare email marketing is in winning the patient’s trust. Share user reviews or testimonials from happy customers and patients to persuade the reader to use your services.

For example: If you are an ophthalmologist specializing in laser treatment to eliminate the need for glasses, you must include testimonials from satisfied patients who are leading a life without glasses because of your flawless treatment. The same applies to all other fields, including dentistry.

Perricone sends out a visually rich email to mark Acne Awareness Month. They shared a testimonial by a customer who has used their products and got rid of  troublesome acne.

In addition, they offered a discount to bring in more conversions.

The email is an interesting read because it looks like a mini-infographic filled with intriguing statistics and facts.

Did you see the nice visuals in the email above?

Well, that brings us to the next point.

3. Include rich media elements

To make email copy easy to consume, it is advisable to include relevant visuals. Complex topics are easier to understand when coupled with explainer videos or suitable images. This is even more important in the healthcare industry since people might not be aware of the intricacies involved in the medical field.

Here is an email example that includes a video thumbnail image with a ‘Play’ button to get more viewers.

Similarly, you can use interactive elements like menus and accordions if you have to convey more information in the limited space of emails. Just make sure you follow email design best practices while designing such emails.

4. Aim to educate readers

An educational tone goes a long way in spreading health awareness and encouraging people to get in touch with you. Just make sure that your email educates the reader without scaring them. It is of utmost importance to let the readers know that they should be aware and not scared.

DAO Lab sent out a nice email that sheds light on how Chinese Medicine Theory supports fertility and improves reproductive health. Many women might be having questions about this and this email provides satisfactory answers to all those concerns.

5. Send out relevant content by segmenting your subscribers

If you are a multi-specialty healthcare facility, you must segment your subscribers based on the services they have inquired about or facilities they have availed. For instance: If someone has used your pediatric healthcare services, you must send them relevant content related to pediatric wellbeing rather than hypertension or diabetes.

Additionally, you can segment your email list according to the patient’s age. Accordingly, you must send out content that is most relevant for them. To cite an example: Older adults might be happy to receive content related to geriatric medicine.

If you are a marketer for a dental clinic, the same applies to you. If a 60 year old patient has visited your hospital for dentures, you shouldn’t send them emails related to dental problems commonly seen in young patients which would hamper the patient experience and negatively impact the doctor’s reputation.

6. Set automation workflows and monitor them regularly

Whenever a patient comes to your clinic for the first time and shares their email address, send them an automated welcome email. Introduce your team of healthcare professionals and your story with patients. It is always good to read  about ‘how it all started’.

Once the treatment is completed, deploy a feedback email asking the user how satisfied they were with the services. You can also send out emails on the patient’s birthday and show that you care for their wellbeing.

You can even send out occasional emails in case you launch any new services or achieve exciting milestones in your business.

Just make sure that you analyze the metrics of these automated emails and keep optimizing them for best results. If needed, you can even consider pausing the automation which may be necessary in times of unrest and tough circumstances.

7. Benefit from referral marketing strategy

Incentivize users who help to bring you business. While this can be a very sensitive tactic for hospitals, you can certainly use it if you are in the wellness business or are a healthcare technology service provider.

Wrapping Up

The Healthcare industry has advanced by leaps and bounds in the past few decades and healthcare marketing tactics have evolved. Emails have gotten more sophisticated and facilitated communication between healthcare professionals and patients.

Just follow these simple tips and you will surely enhance the visibility of your healthcare business. It will also improve patient access and impart a pleasant experience to patients

RECOMMENDED POSTS

Find Out More

Marketing Tips You Need

Keep In Touch

Quick Subscribe

Client Reviews Tell The Tale.

Dan was a delight to work with. I needed a few headshots taken for my LinkedIn profile and Dan provided the easiest and most comfortable experience using state-of-the art equipment in a very professional setting. Also, the turn-around time on results was quick and I felt completely engaged and satisfied during the entire process. I highly recommend his services.Donny RitcharoenDecember 19, 2023
I got headshots taken and they turned out so well! The lighting was amazing.Tessa ChanMay 30, 2023
We used Appture to build a lodging website, and they were awesome! Dan went above and beyond to show us the functions and make all of our changes. Appture is our go to for web design from now on!Abigail HaleOctober 26, 2022
Dan did a fantastic job making me feel comfortable while shooting. He also made me look great! I don't photograph well, so I am very pleased with the results and speed at which I got the final product.Lily GostinSeptember 13, 2022
Appture knows their business and will go the extra mile for their customers. They do high quality work and provide great ongoing support.Chris McCorkindaleMay 24, 2022
Anita CauthornMay 24, 2022
It’s so rare in these times to find one man with so much wow factor and more rare to find men with similar interest and passion in their life journey as myself . Dan Elliott has been introduced to many in what is now considered as the Terror Dome , a place where many dreams are not deferred they are detoured to routes that lead to dead ends , he comes in full of optimism so infectious that he, maybe with out knowing is energizing those who have ventured where others would fear going with just the right jolt to forge on in the way of helping fallen humanity … His various fields of expertise has helped many in my region and I can only imagine the number he has effected beyond those I know … from day one I knew “ this was a man of kindred spirit “ Dan Elliott is a Gem and adds glimmer to things he touches … I’m a Witness ….and eternally grateful….L.Rashaan RichMay 21, 2022
Dan and his group are highly capable and knowledgeable. They work fast and get the job done. I highly recommend Appture.Justin FrankMarch 26, 2022
They are highly specialized in their work and constantly seek innovation.Ismail YenigulMarch 14, 2022
Dan is a marketing wizard. Honest, Experienced and a read deal. I am blessed to have him in my journey online :) Highly recommended.Sabbir HasanMarch 7, 2022
So much to say. Creative, Intelligent, Talented, Limitless, Affordable. It's amazing what these guys can do.Hack mackMay 17, 2019
We'd used some other agencies before, but man, they simply knocked us all over. After being in business for 30 years, I wonder how much more business we'd be doing if we'd hired them earlier.Rebecca HoneaMay 17, 2019