Are you curious about the state of blogging in 2023? Then look no further.

We’ve curated, vetted, and categorized a list of up-to-date statistics below.

Click to jump to a category, or keep reading for our top blogging statistics:

Blogging length and frequency statistics

How long should your blog posts be? How often should you publish? When should you publish? These are questions bloggers always ask. 

  1. Engagement drops for posts with a reading time longer than seven minutes (Medium).
  2. 73% of people admit to skimming blog posts, while 27% consume posts thoroughly (HubSpot).
  3. 75% of the public prefers reading articles under 1,000 words (Contently).
  4. The average blog post takes four hours and 10 minutes to write (Orbit Media).
  5. The average blog post is 1,376 words (Orbit Media).
  6.  The typical B2B article is 1,460 words compared to B2C articles, which are 1,300 words (Orbit Media). 
  7. About 66% of bloggers publish weekly, monthly, or somewhere in between (Orbit Media).