5 Ways to Increase Your Website’s Domain Authority

Family therapy for communication issues near me,Family therapy for communication skills,Family therapy for communication issues online,Family therapy for communication difficulties,Family therapy for communication and trust,Cognitive-behavioral therapy for OCD,Cognitive-behavioral therapy for OCD online,Cognitive-behavioral therapy for OCD near me,Cognitive-behavioral therapy for OCD children,Cognitive-behavioral therapy for OCD adults,Cognitive-behavioral therapy for OCD and depression,Therapy for depression and grief,Depression therapy near me,Grief counseling near me,Depression and grief therapy online,Depression and grief group therapy,Depression and grief therapy,Mindfulness-based stress reduction techniques,Mindfulness-based cognitive therapy techniques,Mindfulness-based stress reduction for anxiety,Mindfulness-based stress reduction for depression,Mindfulness-based stress reduction for couples,Mindfulness-based stress reduction for groups,motionally-focused couples therapy near me,Emotionally-focused couples therapy for infidelity,Emotionally-focused couples therapy for communication,Emotionally-focused couples therapy for anxiety,Emotionally-focused couples therapy for depression,Online therapy sessions,Online counseling sessions,Online therapy video sessions,Online therapy chat sessions,Online therapy phone sessions,Online therapy group sessions,LGBTQ+ affirming therapy online,LGBT-sensitive therapy near me,LGBT-friendly therapy in my area,LGBTQ+ affirming psychotherapy,LGBTQ+ affirming therapy for couples,Trauma-focused cognitive-behavioral therapy techniques,Evidence-based trauma-informed therapy,Trauma-focused therapy for children,Trauma-informed therapy for adults,Trauma-informed therapy for couples,Individual therapy for anxiety,Individual anxiety therapy online,Individual therapy for anxiety disorders,One-on-one anxiety therapy near me,Individualized anxiety therapy sessions,Individual anxiety therapy for adults,Couples therapy near me,Couples therapy in my area,Couples therapy near me today,Couples therapy close to me,Couples therapy in my city,Couples therapy in my zip code,Best PTSD therapy techniques,PTSD therapy near me,Effective PTSD therapy options,PTSD therapy for veterans,Affordable PTSD therapy services,PTSD therapy for children,Holistic PTSD therapy approaches,Online PTSD therapy sessions,Natural remedies for PTSD therapy,PTSD therapy for first responders,PTSD therapy for sexual assault survivors,EMDR therapy for PTSD,Group PTSD therapy sessions,PTSD therapy for caregivers,Military PTSD therapy options

One way to boost your SEO is to increase your domain authority (DA).

Domain Authority is a metric created by Moz that lets you know how likely it is that your website will rank well for online searches.

The rating is between one to 100 and the higher your DA, the higher the chances are that your website will appear higher on a search result page over your competition.

One of the factors that go into calculating DA is the number of links from other websites to yours. And as you’ll see ahead, building backlinks is an important way to build your domain authority.

You should know that Google does not take domain authority into account when ranking your website. So, why should you worry about it?

There’s a correlation between having a higher DA and doing better than your competition. And if we think about it, if your competitor’s website has a DA of 35 and you have one of 60, then this gives you the idea that your website should rank higher than your competition since it’s viewed as more interesting and trustworthy.

Another insight that we get from this is that it isn’t necessary for you to aim to get the highest domain authority you can like in the 90s. Just doing better than your competition can give you the edge you need.

Let’s look at how you can practically increase your domain authority.

Optimize your basic website setup

Before you start a link-building strategy to boost your DA, it’s important to make sure that your website is properly set up for the internet. Let’s look at what this means and what you should do.

  • Your website should load in 3 seconds or less for the best user experience
  • Build your website so that it’s mobile-friendly and responsive to multiple devices
  • Create internal links on your website. This means making sure that blog posts and pages link to each other so that search engine crawlers don’t miss any content on your site

When your website functions well and provides a good user experience, you’ll improve your chances of ranking better. And you’ll create basic positive reasons for other companies to link to your website.

Analyze your current DA and your competitions

As mentioned in the introduction, you don’t need to have a DA that’s close to 100 to do well. All you need to do is have a better DA than your competitors.

To begin with, use an SEO tool that analyzes websites for domain authority; most SEO platforms and tools do this. Enter your domain name and that of your main competitions’ and learn what the ranking number is for both.

If you have a lower domain authority score than theirs, then you should follow the tips in the following section to help you build more links and higher DA. If your DA is higher, then you’re on the right track and should maintain your ranking or improve your domain authority further.

Create quality content

At the core of it, you need to build good quality content if you want to have solid domain authority. Posts and pages with rich information that’s easy to read will get links from other sites.

To build good quality content, you need to start by aligning what your business does with what customers are looking for. Ideally, your business should start as a result of fulfilling a customer’s needs.

So start by doing your research. Using SEO tools, look for keywords and phrases that customers use that could also lead them to your business.

Start building blog posts to meet the need for information around these keywords. Also, create content in other formats including videos, infographics, and social media posts. Another important aspect of good quality content is how you format and present it. Make sure that you:

  • Create long-form posts as a way to provide a wealth of information
  • Focus on evergreen content that answers questions being asked time and again
  • Break up your post by creating paragraphs of just 3-4 lines
  • Use bullet points wherever you can to organize lists of information
  • Organize your content with the help of headings and subheadings
  • Add images and videos to your post to illustrate your points or even to entertain your audience
  • Build tools like advanced calculators, forms, and other unique tools that other websites could link to

By making your content attractive and internet-friendly, you boost the chances of getting more links to your site and improving your SEO.

Create guest posts

Ideally, if your posts and pages have good content, you’ll see organic traffic and links to your website. However, the truth is that sometimes you need to play a more active role in building backlinks. And the way to do this is by creating guest posts.

Guest posts are where you publish a blog post and write for another website. If you’re an industry expert, then you should find business publications or industry-based publications where you can create helpful posts for their audience.

Such websites may allow you to link to your blog content in the body of your guest posts. And you will often be able to link to your website in the author headline section on the publishing site. Reach out to top industry-related and business blogs and join their communities. You’ll get link-building opportunities that add to your DA by being active and engaging with their audience.

Ask other websites to link to you

You can leverage your competition by using an SEO tool to find out which websites are linking to your competition.

Chances are that if they’re willing to link to your competition they’ll link to yours since they’re interested in the same topic. You could reach out to the publication via email and let them know that you have helpful new posts on your site. Inviting them to share your web content will work if you offer real value and phrase your proposition politely.

There’s another helpful hack to increase links to your domain. Use a contest research tool that can track mentions of your brand or product online that don’t link to your domain names.

Very often, bloggers and businesses mention products and businesses and don’t include links to them. If you reach out to them via email and request them to link to your post, you’ll get a lot of positive responses and build your backlinks.

Here’s an important opposite tip – using an analytics or SEO tool, you may find that there are spammy websites linking to you. Links from such websites actually hurt your business reputation. Search engines may view such spammy links as evidence that you’re building backlinks in unethical ways and could lead to your domain name getting banned. So ‘disavowing’ such links is a critical way to keep your domain authority up.

Back to you

In this post, I’ve covered some critical information that can help you build your domain authority. Making a few changes and building up your DA will have positive effects even though it’s not a ranking factor.

With the tips given here, you’ll improve your site experience and build your audience as you grow online. You’ll stay ahead of the competition and stand out as people look for content and products.


Find Out More

Marketing Tips You Need

Keep In Touch

Quick Subscribe

Client Reviews Tell The Tale.

Dan was a delight to work with. I needed a few headshots taken for my LinkedIn profile and Dan provided the easiest and most comfortable experience using state-of-the art equipment in a very professional setting. Also, the turn-around time on results was quick and I felt completely engaged and satisfied during the entire process. I highly recommend his services.Donny RitcharoenDecember 19, 2023
I got headshots taken and they turned out so well! The lighting was amazing.Tessa ChanMay 30, 2023
We used Appture to build a lodging website, and they were awesome! Dan went above and beyond to show us the functions and make all of our changes. Appture is our go to for web design from now on!Abigail HaleOctober 26, 2022
Dan did a fantastic job making me feel comfortable while shooting. He also made me look great! I don't photograph well, so I am very pleased with the results and speed at which I got the final product.Lily GostinSeptember 13, 2022
Appture knows their business and will go the extra mile for their customers. They do high quality work and provide great ongoing support.Chris McCorkindaleMay 24, 2022
Anita CauthornMay 24, 2022
It’s so rare in these times to find one man with so much wow factor and more rare to find men with similar interest and passion in their life journey as myself . Dan Elliott has been introduced to many in what is now considered as the Terror Dome , a place where many dreams are not deferred they are detoured to routes that lead to dead ends , he comes in full of optimism so infectious that he, maybe with out knowing is energizing those who have ventured where others would fear going with just the right jolt to forge on in the way of helping fallen humanity … His various fields of expertise has helped many in my region and I can only imagine the number he has effected beyond those I know … from day one I knew “ this was a man of kindred spirit “ Dan Elliott is a Gem and adds glimmer to things he touches … I’m a Witness ….and eternally grateful….L.Rashaan RichMay 21, 2022
Dan and his group are highly capable and knowledgeable. They work fast and get the job done. I highly recommend Appture.Justin FrankMarch 26, 2022
They are highly specialized in their work and constantly seek innovation.Ismail YenigulMarch 14, 2022
Dan is a marketing wizard. Honest, Experienced and a read deal. I am blessed to have him in my journey online :) Highly recommended.Sabbir HasanMarch 7, 2022
So much to say. Creative, Intelligent, Talented, Limitless, Affordable. It's amazing what these guys can do.Hack mackMay 17, 2019
We'd used some other agencies before, but man, they simply knocked us all over. After being in business for 30 years, I wonder how much more business we'd be doing if we'd hired them earlier.Rebecca HoneaMay 17, 2019