LinkedIn commenting is a great way to stay top-of-mind with your connections and prospects.
How do you stay on top of your commenting game?
How do you know if your LinkedIn comments have been effective, valuable, and professional in the eyes of others?
This post provides tips on effective LinkedIn commenting so that you can boost the credibility of your brand.
LinkedIn Commenting Tip #1: Be Specific and Concise
Here is a rule of thumb for effective LinkedIn commenting:
Write no more than three sentences.
When commenting, it helps if you can provide the context of your comment or what prompted your feedback in the first place. However, always keep it short and to the point.
Being concise and clear helps other readers understand why you are commenting on the particular post.
This also keeps the engagement on the post going, since everyone has an equal opportunity to contribute.
LinkedIn Commenting Tip #2: Be mindful of your tone
You must be aware of how others may perceive your comments. Try to avoid being too critical or negative.
Critical and negative comments can dissuade other people from reading what you have to say. Instead, focus on providing feedback about specific points in their article rather than bashing them altogether.
Then, end each comment on a positive note by offering up something constructive that you liked about the article.
Example comment: “I think your point would have more resonance if instead of mentioning your competitor, you focused solely on your strengths. But love how you used a call to action in your conclusion.”
This type of comment will be seen as well-intentioned by others.
It focuses on giving suggestions for improvement rather than focusing too much on the negative aspects of the post.
This also allows the owners of posts to improve without you coming across as attacking them. By ending with what you liked about the posts, you show them that you care about their success.
LinkedIn Commenting Tip #3: Use correct grammar, spelling, and punctuation
LinkedIn is a platform used predominantly for business networking. Never use language that may come off as spammy.
Using internet slang such as “LOL” and “OMG” will only make you appear unprofessional to your connections and prospects.
In short, even if you are commenting on a post that is funny and light-hearted in tone, your comment should be as well-written as the original content.
LinkedIn Commenting Tip #4: Share valuable information
The point of commenting is to provide feedback for something posted by someone else. Make sure that you are providing useful insight into the topic at hand rather than just giving single-word answers like “good” or “cool.”
You may include your personal experiences but bear in mind that they must be related to the content you are commenting on.
You can also ask questions when appropriate. This will get the conversation going more naturally. By asking questions, it may even lead to new connections and relationships that may prove beneficial later on.
LinkedIn Commenting Tip #5: Don’t Over-comment
It is easy to get carried away when commenting on a post, but it can come off as spam. If you are giving feedback that is valuable and relevant, then there should be no reason for you to comment more than once or twice per post.
If you are not active on LinkedIn, start by commenting on other people’s posts. By doing so, you are establishing a presence within a community of people that are interested in topics similar to yours.
This way, you learn what kind of content interests the people in the same industry and can share your content in a way that appeals to them.
Sally Gan is a content writer for FILT Pod, a community of business owners who are committed to driving each other’s brand forward on LinkedIn. Her passions include writing, psychology and music.