5 Brochure Writing Tips to Support Your Online Marketing Efforts



Professional quality brochure writing can help you grow your business.

You work hard to market your company. Your branding across the various collateral and online properties should remain consistent. In other words, your brochure should support your online copywriting efforts.

Below are five brochure writing suggestions to help make sure that your brand remains consistent, and to help you sell more. Good things can happen for your business when your marketing efforts are unified.

5 Brochure Writing Tips to Help You Unify Your Brand

Push Your Website and Digital Properties

The brochure is a great in-person promotional tool. It’s great to leave people with physical marketing material to help them remember your brand. But because of its size, space is limited. You can make up for this by pushing people to your website, social media channels and other online properties in your brochure writing. Make sure your audience is aware of the other places they can find you.

It’s also good to have contact information, including email and phone number available.

Give Your Reader the Benefits

People are more likely to buy when they know how your business can make their lives better. A quick list of bullet points on how your product or service solves their problem goes a long way. Selling a computer isn’t about the number attached to the amount of RAM, it’s about being able to watch videos, edit photos, and work with dozens of tabs and windows open. Those are the benefits a high amount of RAM can offer. They are the things your reader will care about.

Understand Your Audience

The temptation is to write the copy from your perspective. It’s what you know, and it’s what seems natural. But you’re not the target audience. You have to consider what will appeal to those who are shopping in your industry. What are the big questions you hear from customers as they purchase? What are some popular objections?

Family therapy for communication issues near me,Family therapy for communication skills,Family therapy for communication issues online,Family therapy for communication difficulties,Family therapy for communication and trust,Cognitive-behavioral therapy for OCD,Cognitive-behavioral therapy for OCD online,Cognitive-behavioral therapy for OCD near me,Cognitive-behavioral therapy for OCD children,Cognitive-behavioral therapy for OCD adults,Cognitive-behavioral therapy for OCD and depression,Therapy for depression and grief,Depression therapy near me,Grief counseling near me,Depression and grief therapy online,Depression and grief group therapy,Depression and grief therapy,Mindfulness-based stress reduction techniques,Mindfulness-based cognitive therapy techniques,Mindfulness-based stress reduction for anxiety,Mindfulness-based stress reduction for depression,Mindfulness-based stress reduction for couples,Mindfulness-based stress reduction for groups,motionally-focused couples therapy near me,Emotionally-focused couples therapy for infidelity,Emotionally-focused couples therapy for communication,Emotionally-focused couples therapy for anxiety,Emotionally-focused couples therapy for depression,Online therapy sessions,Online counseling sessions,Online therapy video sessions,Online therapy chat sessions,Online therapy phone sessions,Online therapy group sessions,LGBTQ+ affirming therapy online,LGBT-sensitive therapy near me,LGBT-friendly therapy in my area,LGBTQ+ affirming psychotherapy,LGBTQ+ affirming therapy for couples,Trauma-focused cognitive-behavioral therapy techniques,Evidence-based trauma-informed therapy,Trauma-focused therapy for children,Trauma-informed therapy for adults,Trauma-informed therapy for couples,Individual therapy for anxiety,Individual anxiety therapy online,Individual therapy for anxiety disorders,One-on-one anxiety therapy near me,Individualized anxiety therapy sessions,Individual anxiety therapy for adults,Couples therapy near me,Couples therapy in my area,Couples therapy near me today,Couples therapy close to me,Couples therapy in my city,Couples therapy in my zip code,Best PTSD therapy techniques,PTSD therapy near me,Effective PTSD therapy options,PTSD therapy for veterans,Affordable PTSD therapy services,PTSD therapy for children,Holistic PTSD therapy approaches,Online PTSD therapy sessions,Natural remedies for PTSD therapy,PTSD therapy for first responders,PTSD therapy for sexual assault survivors,EMDR therapy for PTSD,Group PTSD therapy sessions,PTSD therapy for caregivers,Military PTSD therapy options

When you can put your readers at ease, and show them that you identify with their problem, you build trust. When you build trust, your readers become customers.

Be Direct

Your brochure is comprised of limited real estate. Don’t squander that valuable space by failing to get to the point. Don’t squander it writing about things your audience won’t relate to. You only have a few hundred words in a tri-fold.

Focus on what matters and discard the rest. Make the most out of this quick opportunity to get in front of people.

Include a Single, Strong Call to Action

When you give your readers too much choice, they walk away. A single, strong call to action is all you need when it comes to brochure writing. Go ahead and ask people to buy, or contact you. Tell them how their lives will be changed for the better. Invoke emotion to boost the chance of a sale.

Conclusion

Brochure writing is about taking advantage of limited space to appeal to your customer in a unique way. It’s a way to leave your reader or customer with a memorable piece that will serve your business well, in the future. Make sure that your brochure is something that represents your brand in a powerful, meaningful manner.

If you are looking to get the most out of your next piece, a brochure copywriter may be able to help.

RECOMMENDED POSTS

Find Out More

Marketing Tips You Need

Keep In Touch

Quick Subscribe

Client Reviews Tell The Tale.

Dan was a delight to work with. I needed a few headshots taken for my LinkedIn profile and Dan provided the easiest and most comfortable experience using state-of-the art equipment in a very professional setting. Also, the turn-around time on results was quick and I felt completely engaged and satisfied during the entire process. I highly recommend his services.Donny RitcharoenDecember 19, 2023
I got headshots taken and they turned out so well! The lighting was amazing.Tessa ChanMay 30, 2023
We used Appture to build a lodging website, and they were awesome! Dan went above and beyond to show us the functions and make all of our changes. Appture is our go to for web design from now on!Abigail HaleOctober 26, 2022
Dan did a fantastic job making me feel comfortable while shooting. He also made me look great! I don't photograph well, so I am very pleased with the results and speed at which I got the final product.Lily GostinSeptember 13, 2022
Appture knows their business and will go the extra mile for their customers. They do high quality work and provide great ongoing support.Chris McCorkindaleMay 24, 2022
Anita CauthornMay 24, 2022
It’s so rare in these times to find one man with so much wow factor and more rare to find men with similar interest and passion in their life journey as myself . Dan Elliott has been introduced to many in what is now considered as the Terror Dome , a place where many dreams are not deferred they are detoured to routes that lead to dead ends , he comes in full of optimism so infectious that he, maybe with out knowing is energizing those who have ventured where others would fear going with just the right jolt to forge on in the way of helping fallen humanity … His various fields of expertise has helped many in my region and I can only imagine the number he has effected beyond those I know … from day one I knew “ this was a man of kindred spirit “ Dan Elliott is a Gem and adds glimmer to things he touches … I’m a Witness ….and eternally grateful….L.Rashaan RichMay 21, 2022
Dan and his group are highly capable and knowledgeable. They work fast and get the job done. I highly recommend Appture.Justin FrankMarch 26, 2022
They are highly specialized in their work and constantly seek innovation.Ismail YenigulMarch 14, 2022
Dan is a marketing wizard. Honest, Experienced and a read deal. I am blessed to have him in my journey online :) Highly recommended.Sabbir HasanMarch 7, 2022
So much to say. Creative, Intelligent, Talented, Limitless, Affordable. It's amazing what these guys can do.Hack mackMay 17, 2019
We'd used some other agencies before, but man, they simply knocked us all over. After being in business for 30 years, I wonder how much more business we'd be doing if we'd hired them earlier.Rebecca HoneaMay 17, 2019