
Event Marketing: The Ultimate Guide That Cost $300k to Make
We recently concluded Ahrefs Evolve: a sold-out, 2-day, 500-person conference at Pan Pacific Orchard in Singapore. The Ahrefs team at Evolve It…
December 17, 2024

PPC Spying: 7 Ways to Spy on Your Competitors’ Ads
You don’t have to be the next James Bond to start PPC spying—all you need is a license to Ahrefs. In this…
December 17, 2024
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- Four 4K cameras, 18 channels of audio, and a production plan built before anyone walked in the door. That is how you turn one day into a year of content.
- Most companies treat an event like a one-day expense. We treat it like a content factory. The math is completely different.
- Stop Making Ads Start Answering Questions
- We produced a 90-minute live event in the studio last week. By the end of the month it will be 20 separate sales assets. Here is how.
- Your website is not a brochure. It is a sales conversation that runs 24 hours a day without you. Is it saying the right things?
- I have built over 850 sites. The ones that generate real leads share six structural elements. Most sites have two of them.
- Most agencies will tell you exactly what you want to hear in the pitch. Three questions will tell you whether any of it is real.
- Before you sign an agency contract, ask them to show you the last campaign that did not work and what they learned from it. Watch what happens.
- I have cleaned up after a lot of agency disasters. The CEOs who avoided them all asked some version of the same three questions before signing.
- A sales-ready website is not a beautiful website. They are often completely different things. Here is what the converting version actually has.
