How to Launch an SEO Campaign in 3 Steps
An SEO campaign is a coordinated effort to achieve a goal, like improving your website’s rankings in Google or other search engines.…
November 30, 2023
Keyword Mapping for SEO: How To Do It + Free Template
Keyword mapping is the process of grouping keywords into topics and assigning them to pages. Keyword mapping process The benefit of having a…
November 30, 2023
How To Become an SEO Expert in 4 Steps
With 74.1% of SEOs charging clients upwards of $500 per month for their services, there’s a clear financial incentive to get good…
November 30, 2023
70 Content Marketing Statistics to Bookmark for 2024
Welcome to the 2024 edition of our curated list of content marketing statistics. Each year we pick, vet, and categorize a list…
November 30, 2023
Appture Digital Media
Get more leads from your website
Conversion-focused websites, SEO and AI search for Dallas–Fort Worth businesses.
Book a strategy call
- Four 4K cameras, 18 channels of audio, and a production plan built before anyone walked in the door. That is how you turn one day into a year of content.
- Most companies treat an event like a one-day expense. We treat it like a content factory. The math is completely different.
- Stop Making Ads Start Answering Questions
- We produced a 90-minute live event in the studio last week. By the end of the month it will be 20 separate sales assets. Here is how.
- Your website is not a brochure. It is a sales conversation that runs 24 hours a day without you. Is it saying the right things?
- I have built over 850 sites. The ones that generate real leads share six structural elements. Most sites have two of them.
- Most agencies will tell you exactly what you want to hear in the pitch. Three questions will tell you whether any of it is real.
- Before you sign an agency contract, ask them to show you the last campaign that did not work and what they learned from it. Watch what happens.
- I have cleaned up after a lot of agency disasters. The CEOs who avoided them all asked some version of the same three questions before signing.
- A sales-ready website is not a beautiful website. They are often completely different things. Here is what the converting version actually has.
