Tag: media marketing

Starting a home business can be a great way to make some extra money and have more control over your work schedule. Before you decide to start a home business, you should know a few things. Make sure that you have the time and resources necessary to succeed and the ability to market and sell your products or services. Reviewing these key points will help you get started on the right foot. Adapt the tips below if needed: 1. Just Being Passionate Isn’t Enough Do you have an excellent idea for a......


There’s a rise of the Workday Consumer who, due to changes stemming from the pandemic, unapologetically switches between employee, personal and consumer mode throughout the day. This behavior stands to have a significant impact on how your advertising engages them. Microsoft Advertising recently partnered with Forrester Consulting on research outlining how work and shopping behaviors have changed for people who work remotely. We take a deeper look at the behaviors of these consumers, the nuances of their shopping and work behavior, and how advertisers should think about reaching them.   The Workday......


SEO is ongoing. It isn’t a one-time thing. Achieving the results you desire requires disciplined thinking and focus. If you dive into the weeds too quickly, you may find that hours or days have passed and you’ve invested time into areas that may not have any real impact in the end. While agility is key on an ongoing basis in SEO, it is equally important to have a solid strategy and plan upfront. A strategy and plan, with a clear direction and baseline, allows for: Meaningful objectives to be set. Expectations to......


Are you wondering what people in the U.S. (and around the world) are searching for the most? Then you’re in luck! We’ve pulled four lists from our database of 19.8 billion keywords: Top 100 Google searches in the U.S. # Keyword Search volume 1 facebook 160,000,000 2 youtube 151,000,000 3 amazon 121,000,000 4 weather 103,000,000 5 google 70,000,000 6 walmart 63,000,000 7 gmail 59,000,000 8 google translate 42,000,000 9 home depot 41,000,000 10 yahoo mail 39,000,000 11 yahoo 38,000,000 12 wordle 34,000,000 13 election results 33,000,000 14 fox news 32,000,000 15 december global......


There’s much more to marketing your music than just promoting it to your fans. Every band, solo artist, songwriter, producer, record label, venue, and promoter should have a firm grasp of the four Ps—product, price, promotion, and place (distribution)—if they want their music to succeed. In this guide, we’ll show you how to use marketing to reach your music goals in seven steps.  But first, let’s address the basics. Pitch to journalists An essential part of promotion is to pitch products or stories to relevant journalists so that they can feature such content in......


Most SEOs consider Google Search Console (GSC) their source of truth and trust the data to be accurate. What if I told you that GSC doesn’t tell you all of the keywords you’re getting traffic from? In fact, the tool doesn’t show a term for nearly half the clicks. These instances of hidden terms account for 46.08% of all clicks in our study. The study includes one month of data across 146,741 websites and nearly 9 billion total clicks. Let’s dive in.  How to check how much data you’re missing At this point,......


Marketing analytics tools are used to measure and analyze data to seek patterns and insights that can improve marketing performance. These days, you can’t do online marketing without digital marketing tools. Moreover, you will need multiple marketing analytics tools for multiple purposes because the ultimate all-in-one marketing tool hasn’t been invented yet.  In this guide, we’ll go through nine essential marketing analytics tools that will help you become a more data-driven marketer and eliminate the unnecessary guesswork. When Google first launched this tool to the public in 2005, the demand killed the servers.......


Content planning is the process of deciding what you’ll publish and when. Its main role is to prioritize content creation based on a marketing and content strategy. If you regularly create content (as you probably should), you need proper content planning to prioritize the creation based on what makes the most sense for your business at a given time. That’s because the resources required to realize content ideas that you come up with or are thrown at you usually far exceed the resources you have. In this guide to content planning, we’ll go......


You can easily spend countless hours going through all the options and reviews of tools we have for digital marketing today. I’ve certainly tried too many of them throughout my career. In this article, we’ll go through these 13 tried and tested digital marketing tools that I’ve used and liked over the years:  the older GA most marketers of today are familiar with. You’ll be starting on a clean slate. (P.S. I tried to learn my way around GA4 recently and think this is actually an advantage.) Favorite use case: Analyzing conversion paths......


If you’re interested in affiliate marketing, the first step is to figure out which niche to create content in—and that’s something easier said than done. However, what if I told you there is an easy way to find profitable affiliate niches passively without doing much (or any) extra work? Well, you’re in luck! Today, I’m going to share what makes a good affiliate niche, how you can use Ahrefs’ SEO Toolbar to find these niches, and some example niches I found with this method. What makes a good affiliate marketing niche? To find a good......


According to ). 53% of shoppers say they always do research before a purchase to ensure they are making the best possible choice (Google). For example, we have a tool called Content Explorer that’s basically a searchable database of billions of webpages. Virtually nobody is searching for it on Google. However, they’re searching for problems the tool helps to solve, such as link prospecting or finding content ideas. Topics with high traffic potential and low competition. Results are in English and show sites that a new site can compete with. Go. SEO is often......


An SEO-friendly (i.e., search engine-friendly) website is one that is technically sound, delightful to use, and search-focused. Here’s a Venn diagram explaining this: An SEO-friendly website is the intersection of these three sets: If you want to design an SEO-friendly website or make sure that yours is like that, follow the checklist below. SEO-friendly website checklist Your website’s design and performance can impact your search rankings or even prevent your site from ranking. Use our checklist to make sure your website is both Google’s and the user’s friend. Make your website technically sound......


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