Terrific! Video Listicles Are Still Popular And Easy for Marketing

Listicles have received some bad press over the past couple of years, being accused of lacking in substance and being overly subjective. Listicle 2.0, the video listicle, is just as bad in the eyes of many, serving only as a mobile version of an otherwise boring and baseless article.

Unfortunately for these naysayers, video listicles and listicles in general are as popular as ever. As explained in this Three Girls Media blog post, the listicle is a content marketing format that works and doesn’t show signs of going out of style anytime soon. The masses love this easily digestible format and marketers will have to pry it from their cold-digitally-dead-short-attention-span hands before they give it up.

What Are Listicles and How Do They Relate to Marketing?

Listicle is a term used for articles made up of a bulleted or numbered list, often organized around a central theme. The term combines the words “list” and “article.” Video listicles are videos that display the list in a slideshow-esque format, usually with fun music playing in the background. Here is an example of one of Three Girls’ video listicles.

While listicle-based videos and articles may be getting old for writers and marketers to create, they are still an effective marketing tool, especially for social media. Using them as part of your business’ digital marketing strategy is a strong move.

The good news is, while all listicles for many creators are considered cliche, video listicles can in fact breathe new life into this tried and true marketing tactic. Consider using video listicles to give yourself some variety while still providing your audience with the organized content they desire.

Why Do People Like Video Listicles?

Family therapy for communication issues near me,Family therapy for communication skills,Family therapy for communication issues online,Family therapy for communication difficulties,Family therapy for communication and trust,Cognitive-behavioral therapy for OCD,Cognitive-behavioral therapy for OCD online,Cognitive-behavioral therapy for OCD near me,Cognitive-behavioral therapy for OCD children,Cognitive-behavioral therapy for OCD adults,Cognitive-behavioral therapy for OCD and depression,Therapy for depression and grief,Depression therapy near me,Grief counseling near me,Depression and grief therapy online,Depression and grief group therapy,Depression and grief therapy,Mindfulness-based stress reduction techniques,Mindfulness-based cognitive therapy techniques,Mindfulness-based stress reduction for anxiety,Mindfulness-based stress reduction for depression,Mindfulness-based stress reduction for couples,Mindfulness-based stress reduction for groups,motionally-focused couples therapy near me,Emotionally-focused couples therapy for infidelity,Emotionally-focused couples therapy for communication,Emotionally-focused couples therapy for anxiety,Emotionally-focused couples therapy for depression,Online therapy sessions,Online counseling sessions,Online therapy video sessions,Online therapy chat sessions,Online therapy phone sessions,Online therapy group sessions,LGBTQ+ affirming therapy online,LGBT-sensitive therapy near me,LGBT-friendly therapy in my area,LGBTQ+ affirming psychotherapy,LGBTQ+ affirming therapy for couples,Trauma-focused cognitive-behavioral therapy techniques,Evidence-based trauma-informed therapy,Trauma-focused therapy for children,Trauma-informed therapy for adults,Trauma-informed therapy for couples,Individual therapy for anxiety,Individual anxiety therapy online,Individual therapy for anxiety disorders,One-on-one anxiety therapy near me,Individualized anxiety therapy sessions,Individual anxiety therapy for adults,Couples therapy near me,Couples therapy in my area,Couples therapy near me today,Couples therapy close to me,Couples therapy in my city,Couples therapy in my zip code,Best PTSD therapy techniques,PTSD therapy near me,Effective PTSD therapy options,PTSD therapy for veterans,Affordable PTSD therapy services,PTSD therapy for children,Holistic PTSD therapy approaches,Online PTSD therapy sessions,Natural remedies for PTSD therapy,PTSD therapy for first responders,PTSD therapy for sexual assault survivors,EMDR therapy for PTSD,Group PTSD therapy sessions,PTSD therapy for caregivers,Military PTSD therapy optionsWhy include listicles in your marketing strategy? People like them!

There are several very strong reasons why audiences are attached to the listicle format, made only better by translating it into a video platform. Because it wouldn’t be an article about listicles without a list. Here are 8 reasons why video listicles are loved among readers, and therefore a strong marketing tactic.

Viewers Know What To Expect

Listicles provide a clear expectation for the consumer in both content and format. When a viewer sees a listicle video they know that it will progress in a numerical fashion and provide short succinct pieces of information. This means they do not need to waste energy trying to mentally digest something unexpected.

They Fight Information Overload

Every person that goes online encounters massive amounts of information within minutes. Video listicles are a fun way to help consumers quickly sort through the onslaught of information encountered online daily and promote your marketing messages amongst the noise.

Our Brains Like Them

As explained in this article by Forbes, our brains like organization. Video listicles provide viewers a way to intake knowledge in the most organized format possible: the list.

Beginnings And Ends

Video listicles are nicer to read than the everyday article as they provide a clear beginning and end of the content. A viewer can even look to see how many minutes and seconds the video will take to complete. If the video is short, then they know their time investment will be minimal, encouraging them to click on the video.

Identifiable

Video listicle titles give viewers a clear idea as to what the topic is, allowing them to choose whether they will take the time to watch it.

Memory

List-based content helps our memory and information retention. This article by CopyPress explains how listicles help us remember information compared to alternative formats.

Combined Formats

One-third of online activity is spent consuming video. Video listicles combine video, which is becoming a more popular marketing platform every year, and the already-loved listicle format.

Sharing Is Caring

Video listicles are easy to share across platforms such as Facebook, Twitter, Instagram and YouTube, making it more likely that viewers will quickly hit share to pass the information on to their peers.

In other words, there are many reasons why video listicles are the perfect way to deliver content to your readership. Ignoring this format because it seems easy and silly is a short sighted tactic when it comes to your marketing strategy.

How To Get Started On Your Video Listicle

Family therapy for communication issues near me,Family therapy for communication skills,Family therapy for communication issues online,Family therapy for communication difficulties,Family therapy for communication and trust,Cognitive-behavioral therapy for OCD,Cognitive-behavioral therapy for OCD online,Cognitive-behavioral therapy for OCD near me,Cognitive-behavioral therapy for OCD children,Cognitive-behavioral therapy for OCD adults,Cognitive-behavioral therapy for OCD and depression,Therapy for depression and grief,Depression therapy near me,Grief counseling near me,Depression and grief therapy online,Depression and grief group therapy,Depression and grief therapy,Mindfulness-based stress reduction techniques,Mindfulness-based cognitive therapy techniques,Mindfulness-based stress reduction for anxiety,Mindfulness-based stress reduction for depression,Mindfulness-based stress reduction for couples,Mindfulness-based stress reduction for groups,motionally-focused couples therapy near me,Emotionally-focused couples therapy for infidelity,Emotionally-focused couples therapy for communication,Emotionally-focused couples therapy for anxiety,Emotionally-focused couples therapy for depression,Online therapy sessions,Online counseling sessions,Online therapy video sessions,Online therapy chat sessions,Online therapy phone sessions,Online therapy group sessions,LGBTQ+ affirming therapy online,LGBT-sensitive therapy near me,LGBT-friendly therapy in my area,LGBTQ+ affirming psychotherapy,LGBTQ+ affirming therapy for couples,Trauma-focused cognitive-behavioral therapy techniques,Evidence-based trauma-informed therapy,Trauma-focused therapy for children,Trauma-informed therapy for adults,Trauma-informed therapy for couples,Individual therapy for anxiety,Individual anxiety therapy online,Individual therapy for anxiety disorders,One-on-one anxiety therapy near me,Individualized anxiety therapy sessions,Individual anxiety therapy for adults,Couples therapy near me,Couples therapy in my area,Couples therapy near me today,Couples therapy close to me,Couples therapy in my city,Couples therapy in my zip code,Best PTSD therapy techniques,PTSD therapy near me,Effective PTSD therapy options,PTSD therapy for veterans,Affordable PTSD therapy services,PTSD therapy for children,Holistic PTSD therapy approaches,Online PTSD therapy sessions,Natural remedies for PTSD therapy,PTSD therapy for first responders,PTSD therapy for sexual assault survivors,EMDR therapy for PTSD,Group PTSD therapy sessions,PTSD therapy for caregivers,Military PTSD therapy optionsFollow these steps to create a video listicle for your marketing campaign.

Video listicles are a combination of two formats: a video and a list. Thus, planning for a video listicle involves two sets of steps. The first is to plan your content. This can be done in four steps.

Step 1: Choose Your Topic

For the best marketing results, pick an appealing topic that will provide useful content for your audience.

Step 2: Choose A Marketing Keyword

Pick the topic of your listicle to align with your marketing messages, and use that as your keyword in your title. Even though you aren’t writing long-form content, you still want to apply SEO rules to your title. A strong keyword will also make it clear to your audience what they are watching which, as you may remember, is one of the reasons viewers like listicle videos so much. Do not trick your audience by misleading them with a poorly chosen keyword.

Step 3: Research

Research your topic for accuracy and also study your competition. Make sure your list is truly unique and that you have enough relevant content to include. Don’t forget to attribute your sources.

Step 4: Write Your Points

Make your list! If there is a natural progression to your list, put it in that order. Remember not to make it too long, too. A video listicle that runs six minutes will attract no one; instead, aim for one minute or less. Keep the sentences short and succinct. Remember that this list, unlike written listicles, will be moving. Sentences that are too long will make the reader miss content or quit the video out of frustration.

Okay, you have your title and your list that has helpful content with a unique angle. The first step is now complete. Next, you will need to create the graphic portion of the video listicle.

Tips For Creating A Video Listicle for Your Marketing

Family therapy for communication issues near me,Family therapy for communication skills,Family therapy for communication issues online,Family therapy for communication difficulties,Family therapy for communication and trust,Cognitive-behavioral therapy for OCD,Cognitive-behavioral therapy for OCD online,Cognitive-behavioral therapy for OCD near me,Cognitive-behavioral therapy for OCD children,Cognitive-behavioral therapy for OCD adults,Cognitive-behavioral therapy for OCD and depression,Therapy for depression and grief,Depression therapy near me,Grief counseling near me,Depression and grief therapy online,Depression and grief group therapy,Depression and grief therapy,Mindfulness-based stress reduction techniques,Mindfulness-based cognitive therapy techniques,Mindfulness-based stress reduction for anxiety,Mindfulness-based stress reduction for depression,Mindfulness-based stress reduction for couples,Mindfulness-based stress reduction for groups,motionally-focused couples therapy near me,Emotionally-focused couples therapy for infidelity,Emotionally-focused couples therapy for communication,Emotionally-focused couples therapy for anxiety,Emotionally-focused couples therapy for depression,Online therapy sessions,Online counseling sessions,Online therapy video sessions,Online therapy chat sessions,Online therapy phone sessions,Online therapy group sessions,LGBTQ+ affirming therapy online,LGBT-sensitive therapy near me,LGBT-friendly therapy in my area,LGBTQ+ affirming psychotherapy,LGBTQ+ affirming therapy for couples,Trauma-focused cognitive-behavioral therapy techniques,Evidence-based trauma-informed therapy,Trauma-focused therapy for children,Trauma-informed therapy for adults,Trauma-informed therapy for couples,Individual therapy for anxiety,Individual anxiety therapy online,Individual therapy for anxiety disorders,One-on-one anxiety therapy near me,Individualized anxiety therapy sessions,Individual anxiety therapy for adults,Couples therapy near me,Couples therapy in my area,Couples therapy near me today,Couples therapy close to me,Couples therapy in my city,Couples therapy in my zip code,Best PTSD therapy techniques,PTSD therapy near me,Effective PTSD therapy options,PTSD therapy for veterans,Affordable PTSD therapy services,PTSD therapy for children,Holistic PTSD therapy approaches,Online PTSD therapy sessions,Natural remedies for PTSD therapy,PTSD therapy for first responders,PTSD therapy for sexual assault survivors,EMDR therapy for PTSD,Group PTSD therapy sessions,PTSD therapy for caregivers,Military PTSD therapy optionsYou can use various marketing elements in your video listicle, such as high quality stock photos.

Videos are inherently image and audio based. Creating a video listicle involves both of these elements. Here’s how to go about it:

Decide Whether You Will Appear On Camera Or Use Live Footage

If you decide to film footage for your listicle then ensure it is of high quality. Many people just use their iPhone or Android to do this, as cell phone cameras have come a long way, but don’t skip the tripod! Jittery hands make for uneven footage.

You Can Use Stock Photos Instead

You don’t have to show any live footage at all if you do not want to. Video listicles can be just as effective with stock images. Choose photos that are high-quality, relevant and visually appealing. Vibrant pictures are nice, but do not make them too busy with conflicting colors.

Use Subtitles

Ensure that your audience is able to follow along with your points by embedding subtitles. Make sure they are easy to read, concise and a sizeable font. This will also help your viewers retain the information provided by reinforcing your marketing messages, plus it’s friendly to those who are hearing and visually impaired.

Speak Up

You have the option to narrate your marketing video; hearing someone speaking to them can add a personal touch for your audience. If you choose to do this, be sure that the audio is clear and that you are annunciating your dialogue. Mumbling your way through your message will only frustrate your viewers. Write out your dialogue before hand, and try not to read the list points word for word, instead expanding a little on each point.

Consider Using Music

Sometimes visuals aren’t enough; music can help the viewer feel like the video is moving forward. If you are using narration, make sure the music isn’t so loud that it overpowers the voice speaking. Pick something that matches the tone you want your marketing video to convey.

Create Your Marketing Video Listicle

To actually create the video listicle, there are a few simple and cost-effective platforms you can use. Hootsuite suggests using Adobe Creative Cloud, specifically After Effects for motion graphics, and Audition for voice overs and music. However, these two programs require some training and can be complicated for beginners. Three Girls Media uses Canva to design slides for our videos and Adobe Spark to create the slideshow in the video. Both programs are easy to use and free! Remember, your video listicle doesn’t need to be too complicated. As with all your marketing, keep it simple!

Don’t Hate, Appreciate

In conclusion, you may never win a Pulitzer Prize for a video listicle, but they are an important element of a digital marketing strategy because viewers respond well to them. There are a lot of added benefits for audiences, making them more than just a silly list of arbitrary items; they can provide quick, relevant and easily digestible content. As the creator, you can choose whether to make them baseless or not. Therefore, do yourself a favor and choose relevant and strong content for your audience, then, put it in a video listicle.

Family therapy for communication issues near me,Family therapy for communication skills,Family therapy for communication issues online,Family therapy for communication difficulties,Family therapy for communication and trust,Cognitive-behavioral therapy for OCD,Cognitive-behavioral therapy for OCD online,Cognitive-behavioral therapy for OCD near me,Cognitive-behavioral therapy for OCD children,Cognitive-behavioral therapy for OCD adults,Cognitive-behavioral therapy for OCD and depression,Therapy for depression and grief,Depression therapy near me,Grief counseling near me,Depression and grief therapy online,Depression and grief group therapy,Depression and grief therapy,Mindfulness-based stress reduction techniques,Mindfulness-based cognitive therapy techniques,Mindfulness-based stress reduction for anxiety,Mindfulness-based stress reduction for depression,Mindfulness-based stress reduction for couples,Mindfulness-based stress reduction for groups,motionally-focused couples therapy near me,Emotionally-focused couples therapy for infidelity,Emotionally-focused couples therapy for communication,Emotionally-focused couples therapy for anxiety,Emotionally-focused couples therapy for depression,Online therapy sessions,Online counseling sessions,Online therapy video sessions,Online therapy chat sessions,Online therapy phone sessions,Online therapy group sessions,LGBTQ+ affirming therapy online,LGBT-sensitive therapy near me,LGBT-friendly therapy in my area,LGBTQ+ affirming psychotherapy,LGBTQ+ affirming therapy for couples,Trauma-focused cognitive-behavioral therapy techniques,Evidence-based trauma-informed therapy,Trauma-focused therapy for children,Trauma-informed therapy for adults,Trauma-informed therapy for couples,Individual therapy for anxiety,Individual anxiety therapy online,Individual therapy for anxiety disorders,One-on-one anxiety therapy near me,Individualized anxiety therapy sessions,Individual anxiety therapy for adults,Couples therapy near me,Couples therapy in my area,Couples therapy near me today,Couples therapy close to me,Couples therapy in my city,Couples therapy in my zip code,Best PTSD therapy techniques,PTSD therapy near me,Effective PTSD therapy options,PTSD therapy for veterans,Affordable PTSD therapy services,PTSD therapy for children,Holistic PTSD therapy approaches,Online PTSD therapy sessions,Natural remedies for PTSD therapy,PTSD therapy for first responders,PTSD therapy for sexual assault survivors,EMDR therapy for PTSD,Group PTSD therapy sessions,PTSD therapy for caregivers,Military PTSD therapy options

RECOMMENDED POSTS

Find Out More

Marketing Tips You Need

Keep In Touch

Quick Subscribe

Client Reviews Tell The Tale.

Dan was a delight to work with. I needed a few headshots taken for my LinkedIn profile and Dan provided the easiest and most comfortable experience using state-of-the art equipment in a very professional setting. Also, the turn-around time on results was quick and I felt completely engaged and satisfied during the entire process. I highly recommend his services.Donny RitcharoenDecember 19, 2023
I got headshots taken and they turned out so well! The lighting was amazing.Tessa ChanMay 30, 2023
We used Appture to build a lodging website, and they were awesome! Dan went above and beyond to show us the functions and make all of our changes. Appture is our go to for web design from now on!Abigail HaleOctober 26, 2022
Dan did a fantastic job making me feel comfortable while shooting. He also made me look great! I don't photograph well, so I am very pleased with the results and speed at which I got the final product.Lily GostinSeptember 13, 2022
Appture knows their business and will go the extra mile for their customers. They do high quality work and provide great ongoing support.Chris McCorkindaleMay 24, 2022
Anita CauthornMay 24, 2022
It’s so rare in these times to find one man with so much wow factor and more rare to find men with similar interest and passion in their life journey as myself . Dan Elliott has been introduced to many in what is now considered as the Terror Dome , a place where many dreams are not deferred they are detoured to routes that lead to dead ends , he comes in full of optimism so infectious that he, maybe with out knowing is energizing those who have ventured where others would fear going with just the right jolt to forge on in the way of helping fallen humanity … His various fields of expertise has helped many in my region and I can only imagine the number he has effected beyond those I know … from day one I knew “ this was a man of kindred spirit “ Dan Elliott is a Gem and adds glimmer to things he touches … I’m a Witness ….and eternally grateful….L.Rashaan RichMay 21, 2022
Dan and his group are highly capable and knowledgeable. They work fast and get the job done. I highly recommend Appture.Justin FrankMarch 26, 2022
They are highly specialized in their work and constantly seek innovation.Ismail YenigulMarch 14, 2022
Dan is a marketing wizard. Honest, Experienced and a read deal. I am blessed to have him in my journey online :) Highly recommended.Sabbir HasanMarch 7, 2022
So much to say. Creative, Intelligent, Talented, Limitless, Affordable. It's amazing what these guys can do.Hack mackMay 17, 2019
We'd used some other agencies before, but man, they simply knocked us all over. After being in business for 30 years, I wonder how much more business we'd be doing if we'd hired them earlier.Rebecca HoneaMay 17, 2019