Small Business Marketing Blog



Small Business Marketing Blog


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A few years ago, LinkedIn was a place to feature your resume and perhaps land a job offer. Those days are over. LinkedIn has now evolved into a content marketing platform with nearly 600 million members and over $1 billion in quarterly revenue. As the reigning king of professional social media, LinkedIn is the premier platform for entrepreneurs, executives, and working professionals looking to build their network and increase......

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How to Incorporate Video Into the Customer Journey

Leading demand gen marketers recognize that their job doesn’t end once a prospect signs on the dotted line. It’s crucial to the marketer’s and the organization’s success to continue nurturing that customer’s relationship with the brand’s product and/or services. One engaging way to nurture that relationship is to incorporate informative video content throughout the customer journey. Not sure which types of videos you should be creating for each stage?......

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Businesses can receive feedback in a number of ways, and social media is a favorite venue for customers to share their experiences: On Facebook, a customer can either recommend or not recommend your business by leaving a review. On Twitter, a customer can use your company’s “handle” to describe an experience (and possibly associate your business with a hashtag). On Yelp or Google, customers can use the traditional “star......

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