Small Business Marketing Blog



Small Business Marketing Blog


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  ar130405 / Pixabay What does it take to be a great leader? Once upon a time, birth order and socioeconomic status were considered powerful determinants in who would successfully climb the ladder. Lately, though, the focus has shifted to personal qualities. Guiding vision, passion, and integrity are well known leadership traits. But there are lesser known leadership traits, as well; in fact, some historically have been perceived as......

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Being constantly on your Ads Manager app to check your campaign’s performance can be tiring and time-consuming, especially when you are running multiple campaigns for multiple clients. Facebook wants to make your life easier and this is why it has introduced automated rules. Automated rules are a set of conditions that once met they execute a series of predetermined actions. Such rules are ideal for tasks that you perform......

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We tend to use brand names when referring to items, Kleenex, Coke and even verbs like “let me Google it”. When brands like these are used in this way, it shows that they have achieved brand awareness and recognition, and they are highly credible. How did they achieve brand awareness success? Did they need decades of recognition to be where they are now? With this article, we’ll take a......

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