Small Business Marketing Blog



Small Business Marketing Blog


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PPC can be a valuable tool for improving visibility, messaging, and customer acquisition for just about any business. But many times, when companies try to handle their own paid search campaigns, the results can be lackluster or non-existent. Don’t lose hope. No matter your ad spend, you can use this 9-step checklist to improve PPC performance in your paid media campaigns. 1. Fix your account structure If the account......

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Building Blocks of a Customer Experience Transformation Strategy

Do you know all of the building blocks of a customer experience transformation strategy? I’ve mentioned the CX Perception Gap before, right? You might know it as Bain’s Delivery Gap, which states findings from their 2005 research: 80% of executives believe they deliver a superior experience, while only 8% of customers agree. What gives? I wrote about that massive gap last year and cited two reasons that Bain offered......

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Are You Asking These Questions During Sales Discovery Calls?

As sales executives, one of the most important things you can do to convert prospects to clients is getting to know them. The more you learn, the better you can present solutions to their problems. Discovery calls are the first step in a conversation you have with a prospect. So, are you asking the right questions?   What is a Discovery Call? Before deciding what to ask someone, you......

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