Small Business Marketing Blog



Small Business Marketing Blog


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Have you ever received a LinkedIn Cold or Warm Message like the one above? You know, where someone makes a sales ask via LinkedIn’s Messaging system either as a first or second touch? Arggg. I hate those. Folks just don’t realize that you only get one chance to make a LinkedIn impression. But beyond that, it shows that so many of today’s sales teams still don’t understand the difference......

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“Please stay on the line to answer a short, one-question survey at the end of this call.” That’s what I heard just before the agent picked up the phone to help me. Just a one-question survey? Sounds short enough. Sure, I’ll give them an extra minute of my time. So after the call, I stayed on the line. What came right after the call was the promised simple question.......

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