Small Business Marketing Blog



Small Business Marketing Blog


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You run into a lot of marketing purists these days. Each one swears their preferred channel is the ultimate solution for driving traffic, engaging audiences, and boosting ROI. With so many digital marketing channels to choose from, it sometimes feels easier to focus your efforts on one single strategy and brush aside other platforms. The truth is, your audience is probably spread out across multiple channels and platforms. Maybe......

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Customer incentives can take many forms. They could be reward points or discounts for loyal customers, or referrals. Sometimes, it means advance access to newly released products or freebies. It does not matter what form the incentives take. We need to think about their ripple effect. The question we want to think about briefly here is “what can an incentive program do for you?” It helps achieve customer loyalty......

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How do you get ready to make a video? Most enterprise technology solution video production starts with someone’s assumption that a video is required, a budget and (preferably) a deadline. Then someone writes a script or a treatment. Here are five practical planning steps (my take on excellent suggestions from TechSmith, makers of Camtasia and Snagit, that will save time and money in the production process. Define your goal.......

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