Small Business Marketing Blog



Small Business Marketing Blog


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5 Sales Strategies Not Found in How-to Books

As a salesperson, you’re trained to ask customers what they want in terms of your product offerings. That’s wise advice but it’s incomplete. If you only ask customers what they want and then give it to them, you’re missing the biggest opportunity that has ever come in front of you – the chance to sell innovation. Technology allows us to do things that were once thought impossible. While it......

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How to Optimize a Website for Local SEO

An astounding 46 percent of all Google searches are local. Is your website strategically optimized for local search? If not, you’ve come to the right place! If your organization operates in physical locations, it’s imperative to your marketing and SEO strategy that you continuously optimize and update your website for local SEO. Here are the key components to ensure your website is optimized locally: Claim Your Google My Business......

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The 2018 Global Digital report states that there are now more than 3 billion people around the world using social media to connect with others. It’s also a popular way for users to communicate with brands and build a relationship with businesses. There are multiple reasons why being able to manage multiple social media accounts is important. For one, it boosts your visibility and reach. You’re able to put......

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