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Small Business Marketing Blog

“Growth hacker” might be overrated as a professional designation, but many businesses are becoming increasingly aware that traditional marketing alone isn’t enough to stay competitive in today’s changing business landscape. As a result, the terms “growth marketing” and “growth team” are being thrown around more and more frequently as business goals – even though many of the people using them have no idea what a growth team is or......

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Small Business Marketing Blog

geralt / Pixabay There are so many things to consider when it comes to growing a business. Customers – with particular reference to gaining and retaining them – are usually near the top of the list, but one of the most powerful tools always seems to be considered only as an afterthought: email newsletters. Too often, newsletters are overlooked. Many consider them a menial task and outsource them to......

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More security news The vast majority of organisations don’t have a cybersecurity strategy, leaving them unable to protect against attacks due to a lack of both budget and skills. Despite a year of high-profile cybersecurity incidents including the WannaCry ransomware outbreak, many organisations still lag behind when it comes to cybersecurity. A new report, Cyber Readiness by insurance and underwriting firm Hiscox has found 73 percent of organisations have......

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