2. Use Google Ads and Facebook to Drive Content Success When looking to use PPC to grow, most companies will hit the SERPs and target bottom of the funnel keywords, like “buy SEO tool.” You know, keywords that signify someone wants to buy something. ASAP. But these don’t work as well as content engagement campaigns do, and for good reason: These people have likely never heard of you. ......
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1. Automate Your Bidding To make sure your PPC effort succeed, I recommend using automated bidding rules on Google Ads. It’s a sure way to save time and money. For example, in the rules section of your Google Ads dashboard, you can create automated rules for account optimization: Here you tell Google Ads how to manage events in your account, like increasing your ad spend when the average cost......
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The Department of Homeland Security (DHS) and the Federal Bureau of Investigation (FBI) have released a joint security advisory warning of a new strain of malware being used in North Korean cyberattacks. Dubbed Electricfish, the malware was uncovered while the departments were tracking the activities of Hidden Cobra, a threat group believed to be state-sponsored and backed by the North Korean government. Also known as the Lazarus group, Hidden......
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