Small Business Marketing Blog



Small Business Marketing Blog


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Leveraged properly, digital communication can be the core pillar for great customer experiences. Far more than just being a means of getting information, bills, and other documents to customers, digital communication is a way to build long-lasting relationships that’ll encourage loyalty and have a positive impact on your organization’s bottom line. Barring the odd mom and pop outfit, there isn’t really a business out there today that hasn’t embraced......

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Banks haven’t always been known as the early adopters of technology. In an industry that’s highly regulated and exceedingly complex, proactive innovation can be a real challenge. But these days banks around the world are answering the digital transformation call to arms. In 2018 alone, for example, banks spent billions upgrading their digital banking capabilities in the front office. The reason for this massive and ongoing investment is simple:......

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7 Ways to Leverage Video in Your B2B Marketing Strategy

Effective B2B video marketing content can help firms tell compelling stories, showcase their expertise or company culture, and boost conversions. Video already dominates social media, and it’s becoming central to any marketing strategy. As we shared in our post on 2019 marketing trends, video content represents a majority share of internet traffic and is forecasted to grow to 82% of all internet traffic by 2021, according to Cisco’s annual......

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