Small Business Marketing Blog

November 13, 2020 By Max Woolf in Business Miscellaneous When you accept a job offer, you’re effectively taking a leap of faith and stepping into the unknown. After all, it’s everything but easy to gauge cultural fit during the recruitment process, especially today when a vast majority of job interviews are done via Zoom or other videoconferencing technology. Luckily, there are three robust strategies for researching a company’s culture......

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On December 21, Congress finally passed a much-needed $900 billion COVID relief package. The bill, which was combined with a $1.4 trillion spending bill to fund the government through next September, included several priorities for the apartment industry. Most importantly, the package will provide $25 billion for rental assistance, which NAA and NMHC have advocated tirelessly in support of for nearly 10 months. In addition to the general......

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The problem of hijacked Google My Business listings (GMB) – where someone other than the business gains control of the local profile – appears to be growing. SterlingSky’s Joy Hawkins has reported on the trend and some of the methods used by spammers and scammers. GMB phishing. Unethical local marketers are effectively phishing, using the “claim this business” link in the local Knowledge Panel/Profile. That generates an email request......

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How important is affordable web design? In the 21st century, most businesses can’t survive without a web presence. That’s because so much of the world is digital first these days. You probably already believe this is true—you’re here, after all—but just in case, here’s an example. Think about the last time you wanted to try a new restaurant in town. Did you Google it first? Most people do.......

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The problem of hijacked Google My Business listings (GMB) – where someone other than the business gains control of the local profile – appears to be growing. SterlingSky’s Joy Hawkins has reported on the trend and some of the methods used by spammers and scammers. GMB phishing. Unethical local marketers are effectively phishing, using the “claim this business” link in the local Knowledge Panel/Profile. That generates an email request......

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The advent of digital marketing opened new ways for brands to reach anyone, anywhere at any time. And since then, every brand started adopting strategies and techniques to promote their products and services online. Every business, whether it is small or big, always wants a fully functioning website. It is the search engine that acts as a window to display your goods and services to the world and give......

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Infographic Courtesy of: WebsiteBuilderExpert.com The post Black Friday & Cyber Monday 2020: How to Set Your Store up for Success appeared first on SiteProNews....

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There are widespread reports that manual actions are disappearing from Google Search Console. If you had manual actions and they are not showing up this morning, you are not alone. Daniel Waisberg from Google said he is investigating these reports. What is a manual action? Google will issue a manual action against a site when a human reviewer at Google has determined that pages on the site are not......

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November 18, 2020 By Anne Stefanyk in Featured WordPress WordPress hosts a great number of websites in all industries. Whether a small business, nonprofit, podcast, online store, or blog, millions have found success by hosting their websites on WordPress. However, that doesn’t mean that everyone who uses the platform is a WordPress expert. With all the plugins and themes available, what is the best way to create a website......

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Business SEO Service Summary COMPANY INTERVIEW & DISCOVERY: Formal meeting to spot corporate goals, priorities, gain industry insight, meet team members, discuss communications channels, outline competitors and to start to make the plan of action moving forward. COMPETITOR ANALYSIS: Identification of major competitors vying for an equivalent digital marketplace. Data gathering to incorporate (1) competitor program visibility, (2) search targets, (3) digital market share and other factors like AdWords activity......

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Corporate SEO Optimization The Appture Digital SEO team recently celebrated 35 years of continuous operation as elite digital media provider. Appture Digital is one of the most high performing and experienced Corporate SEO agencies in the world. With SEO roots dating back to 1994, we are even older than Google! Our dedicated team manages enterprise level, corporate SEO campaigns for some of the largest clients in the most competitive......

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SEO is Crucial for Restaurants Today In today’s digital age, gaining and maximizing online visibility is crucial to maintaining long-term sustainability as a restaurant. Every restaurant needs a steady stream of new customers walking through the door. Far too many restaurants, particularly small restaurants, believe that an online presence isn’t required to create a burgeoning business. This misconception is chiefly due to an obsolete world view of how modern......

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Affordable Website Services How important is affordable web design? In the 21st century, most businesses can’t survive without a web presence. That’s because so much of the world is digital first these days. You probably already believe this is true—you’re here, after all—but just in case, here’s an example. Think about the last time you wanted to try a new restaurant in town. Did you Google it first? Most people......

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The problem of hijacked Google My Business listings (GMB) – where someone other than the business gains control of the local profile – appears to be growing. SterlingSky’s Joy Hawkins has reported on the trend and some of the methods used by spammers and scammers. GMB phishing. Unethical local marketers are effectively phishing, using the “claim this business” link in the local Knowledge Panel/Profile. That generates an email request......

Continue Reading

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The problem of hijacked Google My Business listings (GMB) – where someone other than the business gains control of the local profile – appears to be growing. SterlingSky’s Joy Hawkins has reported on the trend and some of the methods used by spammers and scammers. GMB phishing. Unethical local marketers are effectively phishing, using the “claim this business” link in the local Knowledge Panel/Profile. That generates an email request......

Continue Reading

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A year after officially closing down the old version of Google Search Console, Google announced that it has migrated the disavow link tool from the old Search Console to the new Search Console. Where is the disavow link tool? The new location for the disavow link tool is now at https://search.google.com/search-console/disavow-links. Previously it was located at https://www.google.com/webmasters/tools/disavow-links-main. Both URLs still seem to work, but I suspect Google will redirect......

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Today almost everyone is on the internet and uses it to quickly fulfill their various tasks by sitting comfortably in their homes. However, with a lot of advantages, the internet also opens gates for many critical threats. To tackle the vulnerabilities that the internet generates, it is essential that your system is equipped with a robust antivirus program. With the ever-increasing virus and malware threats, it doesn’t matter whether......

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In January 2019, Google notified advertisers and agencies about a new program in which Google Ads would automatically make changes in ad accounts — unless the advertisers opted-out of the pilot program. It caused a big stir, but then nothing much seemed to happen. Then on Friday, I heard from Lior Krolewicz of Yael Consulting who said he made a concerning discovery in an account. Noticing a client’s campaign......

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Covid-19 has struck the entire world by surprise, leading to lockdowns and restrictions to travel that culminated in almost everybody locked inside their houses from March to May this year. Now, six months later, it looks like it is happening all over again. On this backdrop, and until the announced vaccine is actually delivered, how can small and medium enterprises still grow their businesses abroad? While trade fairs are......

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Google unveiled the Page Experience update in May, coupling that announcement with a new set of metrics called Core Web Vitals and laying out its plan to remove the AMP restriction on its Top Stories carousel. Last week, the company revealed that the page experience signals in ranking will go live in May 2021. With roughly six months remaining before the impact manifests in the search results, marketers may......

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Video marketing has become an important part of the marketing campaigns for various businesses. According to studies, 80% of internet users love watching videos nowadays. In 2014, around 60% of internet users used to watch videos regularly. Since 2019, a drastic change has been noted. Various online video-sharing platforms are experiencing a whopping increase in daily traffics. Hence, business marketing experts find the scenario as an opportunity for business......

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In order to survive in 2020, businesses around the globe had to change their working routines and systems as a result of the Coronavirus. In fact, COVID-19 has forced half of the US workforce employed at the beginning of the year to work from home during the pandemic. For some organizations this wasn’t a big step, but for many, it is the first time their employees have ever worked......

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You’re writing good content on your blog and starting to get some traffic, but now what? How do you make your blog stand out from the crowd? It’s easy! Give your boring blog content some ‘wow’ by incorporating the five tips below into your blogging efforts every day. Sometimes the simplest changes can have the biggest effects, so follow these tips to put yourself on the path to blogging......

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When business cycles are disrupted, work from home is common, online purchases are the norm and cybercriminals come out with more aggressive tactics to steal your money and data. It is alarming to know that there has been a 300% rapid increase in cyber-attacks during COVID-19, and phishing scams constitute a significant portion of these online crimes. The increasing threat of cybercrime means that businesses need to stay hyper-vigilant......

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What’s coming to social media in 2020? It can be hard to predict the future, especially for something as fast-changing as social media. But if you look to today’s trends and the latest buzz, you’ll start to see the signs. Social commerce is one of the hottest trends in social media today, and it looks to have an even bigger impact in 2020. Continue reading to find out the......

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Meta descriptions, followed by brand name and page title, have the largest influence over whether users click through on a search result, according to a study conducted by Ignite Visibility. Two-thirds of survey respondents also said that more ads would make them want to use Google less, and the majority agreed that Google is improving its search results by including featured snippets and other SERP features. The survey polled......

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During my “Local presence management for multi-location brands” session at SMX East, attendees asked questions about review rankings, duplicate listings and pages and local franchise challenges so I wanted to take the time after the event. 1. I see a lot of companies with a small number of reviews ranking higher than other local companies with 100s of reviews. Both are local. If reviews are 75% why would a......

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Microsoft reported revenues of $36.9 billion for the second quarter of the 2020 fiscal year, which ended December 31, an increase of 14% over the prior year. Revenue from search advertising ticked up just 6% year-over-year in the quarter that encompassed the holiday shopping season. Search advertising growth was lower than the company had expected, Microsoft CFO Amy Hood said on the earnings call Wednesday. The company had expected......

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There’s an old advertising slogan that goes, “You never get a second chance to make a first impression.” The same might be said of Apple Maps, which had a botched launch in 2012 and has spent “billions” trying to play catch up with Google Maps, which celebrates its 15 year anniversary next week. Feature and usability improvements. Earlier today, Apple announced that its rebuilt Maps application is now in......

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In digital marketing, 2019 was the year that the big players evolved from their core branding identities, showing advertisers that they could reach customers in more ways than ever before. Google and Amazon in particular were on a mission to capture more advertising dollars and greater customer engagement, implementing various changes. What is driving these changes, and how should retailers approach the two platforms in 2020? Google’s role is......

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[embedded content] There’s a lot of changes happening to featured snippets. Google still plans to remove them from the right side and into the main listings. But there have been some additional questions raised about how we look at ranking in the SERPs. Rank Ranger’s Mordy Oberstein explains what’s been happening since Jan. 22 and how things stand in the SERPs as of today. Below is a transcript of......

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Did you and your team have a stellar year collaborating on win after win for your clients? Did you find ways to streamline processes, gain efficiencies with automation or get more creative than ever to drive your clients’ strategies forward? If so, we want to know about it, and we want to honor you with a 2020 Award for Agency of the Year. First, however, check out the interview......

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Made famous among SEOs by Rand Fishkin’s zero-click posts and presentations, analytics firm Jumpshot is being shut down by its corporate parent Avast. Avast CEO Ondrej Vlcek said in a blog post that the subsidiary’s operations would be immediately terminated, following critical articles about Jumpshot’s data-collection and sales practices, Jumpshot data from Avast installations. Jumpshot analytics were based, in part, on Avast data. Avast, which offers anti-virus protection and......

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If you wanted to see a Google ad exec’s eyes light up last spring, you just had to bring up the Discover feed, the personalized news feed perched right on the Google mobile home page. The company announced ads were coming to this whole new surface that reaches some 800,000 monthly mobile users. It’s still too early to know if the company, which watched Facebook’s News Feed ads skyrocket......

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While we wait for Amazon’s Q4 results to come out to see how high they climbed in 2019, I want to share eight expert views on who is winning on Amazon right now. As a merchant on Amazon, you can have two different roles. One is as a vendor working with Amazon in a retail partnership. This is when products are sold to Amazon to be commercialized on the......

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URLs shown in featured snippets that appear in the right rail of Google desktop results will continue to be included in the main organic listings, for the time being, anyway. For now, the right-sidebar featured snippet also appears as a regular listing within the main results column. Why we care Google still plans to remove featured snippets from the right rail and move the feature to the main listings.......

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It was so much fun to sit down and chat one-on-one with Lisa Barone, a former SEO blogger and now the Chief Marketing Officer at Overit. Some of you may remember Lisa from her days as an SEO blogger at Bruce Clay. The two of us spent many hours sitting in the front row of SEO conferences “live blogging” the sessions back in the old days. Now, while she......

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While Google and Facebook both have distinct advantages, they aren’t the only platforms to promote your brand online. There are plenty of alternatives out there and it may be time to look at a few of them. Remember, some of the folks in your target market will see ads hosted by those other networks. Even better, they might be more receptive to ads that aren’t displayed on the usual......

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Even though it’s one of the options, DuckDuckGo is not happy with Google’s proposed search choice screen for Android users in the EU and has released a proposal of its own. It boils down to giving users more search engine choices and more details about the selection process. DuckDuckGo’s proposed search engine selection screen also includes an introduction screen to provide users with more information regarding their decision. Source:......

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Can you imagine a better investment than learning actionable tactics from search marketing experts, discovering time-saving tools, and growing your professional network — all for free? Attend Search Marketing Expo with a free Expo+ pass — February 19-20 in San Jose — and join hundreds of like-minded marketers for a rich, value-packed experience: Get expert answers to your specific questions. Want a live account audit? Landing page assessment? Advice......

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Google has launched a new removals tool within Google Search Console. This tool does three things (1) lets you temporarily hide URLs from showing in Google search, (2) show you which content is not in Google because it is “outdated content” and (3) shows you which of your URLs were filtered by Google’s SafeSearch adult filter. How to access the tool. You can access the tool within Google Search......

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This article has been updated to reflect the latest ad labeling changes on desktop. Google rolled out a new treatment for labeling text ads in mobile search results in May 2019. What made this change different than past updates to ad labeling is that it came as part of a broader mobile search redesign that also introduced favicons for organic listings. This month, Google extended that ad labeling and......

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Enterprise SEO platform Botify announced a partnership with Bing last week that will bring near real-time indexing to brand websites through the Bing content submission API pilot. The offering, dubbed “FastIndex” (part of Botify Activation), will feed Bing new content and be allowed to exceed the 10,000 URL limit currently set for the API. Best suited for very large sites with lots of content updates. Adrien Menard co-founder & CEO......

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With the release of BERT in November 2019, SEO agencies have had to look more closely at the way they review a client’s content and keyword research with an overhaul mentality rather than small corrective measures after some of the previous updates. This is particularly so when considering the searcher’s intent and their client’s path to complete desired onsite actions. What is the Google BERT update? The focus of......

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Predictions are cheap; strategic and tactical advice is much more valuable. To discover what leading local SEOs are thinking about in 2020, I asked a number of local experts to offer their top three recommendations or pieces of advice for colleagues this year. I was curious if there was going to be any consensus advice. Beyond the fact that everyone needs to focus on Google My Business (and the......

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As a WordPress developer, staying up to date with the recent techniques and trends can be intimidating. Take automation, for example – are you on top of what can be done in terms of automating your workflow? Not quite? Okay, this article can help you with that. It is a bit different from your usual WordPress development tutorial, though. It focuses on automating whatever can be automated when......

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The question of how to build your own website is something that many people struggle with. And especially if they’re beginners who haven’t previously owned a website. Websites are (believed to be) expensive ?, complicated ⚙️, and overall stressful to manage ?. Or are they? Well, as some of you know, it doesn’t have to be like that at all. Depending on how you go about building your site,......

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The whole WordPress.com vs WordPress.org thing is really confusing. For everyone. First off, and it needs to be said right away, WordPress.org and WordPress.com are two entirely different websites / organizations / web solutions. In other words, one is going to give you an entirely different *thing* than the other. I know this is weird. There are not many cases in which a brand’s “.com” domain is totally separate......

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Why simplify the wp-admin? As a WordPress designer, you usually have to tackle many challenges along your way through a given project. But quite unfortunately, more often than not, those challenges don’t go away once you deliver the site to your client. The thing is that clients are not always WordPress savvy, especially if it’s the first time they’ve become a website owner. As a result, they will struggle......

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Attracting visitors to your website is vital, but converting them into customers and subscribers is the ultimate goal. Call to action buttons are the first step on that conversion journey, and if they aren’t properly optimized, those visitors will be moving their cursors towards another tab instead. To lure visitors into learning more about your products and services, your first port of call should be to optimize your call......

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I think it’s safe to say that micro-interactions are cool. We – web people – universally all enjoy them. And no matter if you’re noticing them or not, they provide a significant user experience improvement. By making your website or web tool come to life subtly and in a friendly way, they simply make the user enjoy the whole interaction a tiny bit more. In that spirit, I want......

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As of WordPress 5.0’s release on December 6, 2018, WordPress has a new default content editor. Called the WordPress Gutenberg editor while in development, “Gutenberg” is now just the “WordPress editor” or “block editor” if you want to be more specific. The new block editor brings with it a completely different approach to content creation in the form of blocks (hence the name…). And in this post, you’re going to learn......

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The world of search engine optimization (SEO) can be tricky to figure out — even experienced marketers can struggle to understand what happens every time Google changes its algorithm a little bit and all the page rankings are thrown out of order. But as an SEO reseller, you don’t have to waste your time figuring it all out. By using a white label SEO reseller programs online, you can......

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There are always those little but important things you need to do but never have time / motivation / memory to. For me, that’s my “About me” page. I set up my blog back in 2008-ish and my About page has been almost intact since then. Yet, that’s not even a little thing… I talk so much about personal branding and I haven’t even done the essentials for myself:......

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[$title] Link Twitter Find more. For more information see this. Keywords: Reseller seo, Seo reseller plan, Search marketing, Best seo, Online marketing, Reselling seo. Source: Search Engine Tips © Copyright 2018 Appture Software, LLC. All Rights Reserved. | 14665 Midway Rd. #155 | Addison, TX 75001 fone: 469-208-4090 | sms: 214-273-2373 ...

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Link Twitter Find more. For more information see this. Keywords: Reseller seo, Seo reseller plan, Search marketing, Best seo, Online marketing, Reselling seo....

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[$title] Source Twitter Find more on this here. Helpful info also found here. Keywords: Resellers, Seo reseller programs, Resell web design, Web design, Seo tips, Reselling seo. Source: Search Engine Tips © Copyright 2018 Appture Software, LLC. All Rights Reserved. | 14665 Midway Rd. #155 | Addison, TX 75001 fone: 469-208-4090 | sms: 214-273-2373 ...

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[$title] Why SEO Matters to Your Company Twitter Find out more here. Read more here. Keywords: Resellers, Seo reseller plan, Resell seo, Reseller seo, Best seo, Reseller. Source: Search Engine Tips © Copyright 2018 Appture Software, LLC. All Rights Reserved. | 14665 Midway Rd. #155 | Addison, TX 75001 fone: 469-208-4090 | sms: 214-273-2373 ...

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Why SEO Matters to Your Company Twitter Find out more here. Read more here. Keywords: Resellers, Seo reseller plan, Resell seo, Reseller seo, Best seo, Reseller....

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Reselling SEO Content Twitter More research here. More like this blog. Keywords: Seo reseller plan, Reseller, Resell social media, Seo reseller plans, Seo ng, Hosting....

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Search Engine Optimization Helping Businesses Establish a Stronger Web Presence Twitter Read this for more. More research here. Keywords: Resell social media, Reseller, Online marketing, White label seo, Seo ng, Best seo reseller....

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What You Need to Know to Find the Right Web Design Firm Twitter See this reference for more. Good refereneces. Keywords: Seo ng, Seo reseller programs, Best seo, Seo reseller program, Seo reseller program, Web design....

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I’ve known Gerald Weber for like… forever. He has always amazed me with his enthusiasm and loyalty. So when he invited me to co-found his new project, I knew he was the right person to go with. So that’s how Viral Content Buzz was born Viral Content Buzz is the free social media promotion platform that lets you get the word out for your own articles by sharing other......

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** To participate in any Twitter chat or create your own, use TwChat This Thursday 11 a.m. EST we are going to run our first official MyBlogGuest Twitter chat. Feel free to follow and participate using #myblogguest hashtag. Our Twitter chat moderator Deborah is sharing her experience with Twitter chat in this guest post. Enojy! Update: We now run monthly Google Plus Hangouts as well. They are held each......

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When I click through the email notifications of my recent Twitter followers, I can’t help noticing one trend: people have widely started using special symbols – Wingdings – to grab viewer’s instant attention. Wingdings are a series of dingbat fonts which render letters as a variety of symbols. That being said, a “winding” is a tiny image symbol that looks exactly the same in the source code of the......

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I know, I know, that sounds so awfully familiar. But this post is *not* about using your keywords in title tags. We’ve talked enough about title tag SEO (and most of those old tips still apply btw!) Today’s post is about making your title tags retweet-friendly, about encouraging Twitter comments and making it to Twitter trends. 1. Simple Mathematics This one is pretty simple and obvious: be short, be......

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Having tons of new people downloading your app feels great. But it isn’t all about numbers, especially when your app has a poor retention rate. A sign up or an app download doesn’t (always) mean the user will engage with your app in future. Only 14% of new users return after initial download and only 2.7% users’ stick after 30 days. The industry-wide app engagement after 90 days stands at 4%. The......

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Posted by:Daniel Elliott

Posted by:Daniel Elliott

Posted by:Daniel Elliott

Posted by:Daniel Elliott

Posted by:Daniel Elliott

Posted by:Daniel Elliott

Posted by:Daniel Elliott

Posted by:Daniel Elliott

Posted by:Daniel Elliott

Posted by:Daniel Elliott

Posted by:Daniel Elliott

Posted by:Daniel Elliott

Posted by:Daniel Elliott

Posted by:Daniel Elliott

Posted by:Daniel Elliott

Posted by:Daniel Elliott

Posted by:Daniel Elliott

Posted by:Daniel Elliott

Posted by:Daniel Elliott

Posted by:Daniel Elliott

Posted by:Daniel Elliott

Posted by:Daniel Elliott

Posted by:Daniel Elliott

Posted by:Daniel Elliott

Posted by:Daniel Elliott

Posted by:Daniel Elliott

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in:Marketing Branding & Promotions, Social Media Hacks, Social Media Marketing, Website Promotion Strategy

Posted by:Daniel Elliott