Don’t reinvent the wheel! Use these highly effective and successful event marketing strategy examples to inspire your next campaign. How important is event marketing? According to PwC, the second largest professional services firm in the world, roughly $108 billion is spent on event marketing, also known as experiential marketing, in the United States every year. 90% of nonprofits said that events were very important to their organizations. In this......
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As a salesperson, you’re trained to ask customers what they want in terms of your product offerings. That’s wise advice but it’s incomplete. If you only ask customers what they want and then give it to them, you’re missing the biggest opportunity that has ever come in front of you – the chance to sell innovation. Technology allows us to do things that were once thought impossible. While it......
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An astounding 46 percent of all Google searches are local. Is your website strategically optimized for local search? If not, you’ve come to the right place! If your organization operates in physical locations, it’s imperative to your marketing and SEO strategy that you continuously optimize and update your website for local SEO. Here are the key components to ensure your website is optimized locally: Claim Your Google My Business......
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The 2018 Global Digital report states that there are now more than 3 billion people around the world using social media to connect with others. It’s also a popular way for users to communicate with brands and build a relationship with businesses. There are multiple reasons why being able to manage multiple social media accounts is important. For one, it boosts your visibility and reach. You’re able to put......
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Business assets are the valuable resources or items that are owned by a company. Businesses have many assets that are worth protecting. Items like cash, accounts receivable, inventory, equipment and buildings are all examples of business assets. A brick and mortar business owner would never think of turning the keys of their store over to their suppliers without proper vetting and protections in place. But what about your......
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Banks haven’t always been known as the early adopters of technology. In an industry that’s highly regulated and exceedingly complex, proactive innovation can be a real challenge. But these days banks around the world are answering the digital transformation call to arms. In 2018 alone, for example, banks spent billions upgrading their digital banking capabilities in the front office. The reason for this massive and ongoing investment is simple:......
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PPC can be a valuable tool for improving visibility, messaging, and customer acquisition for just about any business. But many times, when companies try to handle their own paid search campaigns, the results can be lackluster or non-existent. Don’t lose hope. No matter your ad spend, you can use this 9-step checklist to improve PPC performance in your paid media campaigns. 1. Fix your account structure If the account......
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Do you know all of the building blocks of a customer experience transformation strategy? I’ve mentioned the CX Perception Gap before, right? You might know it as Bain’s Delivery Gap, which states findings from their 2005 research: 80% of executives believe they deliver a superior experience, while only 8% of customers agree. What gives? I wrote about that massive gap last year and cited two reasons that Bain offered......
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As sales executives, one of the most important things you can do to convert prospects to clients is getting to know them. The more you learn, the better you can present solutions to their problems. Discovery calls are the first step in a conversation you have with a prospect. So, are you asking the right questions? What is a Discovery Call? Before deciding what to ask someone, you......
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A few years ago, LinkedIn was a place to feature your resume and perhaps land a job offer. Those days are over. LinkedIn has now evolved into a content marketing platform with nearly 600 million members and over $1 billion in quarterly revenue. As the reigning king of professional social media, LinkedIn is the premier platform for entrepreneurs, executives, and working professionals looking to build their network and increase......
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Leading demand gen marketers recognize that their job doesn’t end once a prospect signs on the dotted line. It’s crucial to the marketer’s and the organization’s success to continue nurturing that customer’s relationship with the brand’s product and/or services. One engaging way to nurture that relationship is to incorporate informative video content throughout the customer journey. Not sure which types of videos you should be creating for each stage?......
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Businesses can receive feedback in a number of ways, and social media is a favorite venue for customers to share their experiences: On Facebook, a customer can either recommend or not recommend your business by leaving a review. On Twitter, a customer can use your company’s “handle” to describe an experience (and possibly associate your business with a hashtag). On Yelp or Google, customers can use the traditional “star......
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When you spend time and resources creating a value-packed video or blog article for your audience, it’s important to make sure they actually see it. But your audience lives on many different platforms. While one may see your content on Facebook, another may only see it on Instagram or LinkedIn and vice versa. That’s why it’s so important to create shorter clips/ content pieces from your original video or......
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The world as we know it is changing, and has been for the past three decades. The foundation – trust – has remained the same, but now it’s trust amongst both consumers and search engines, versus just consumers as in the past. The internet explosion that occurred back in the ’90s revolutionized the marketing and advertising industries, giving businesses an alternative to reach potential customers over traditional TV, radio......
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When a customer signs up to receive emails from your business, you get a lot of information. Sitting in a database connected to your email account, valuable information like name, email, location, gender, purchase history, and more, is waiting to be used by your business. You can use this information to your advantage by segmenting your contact lists, triggering automated email series, or dynamically changing the content of......
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While big brands have the luxury of hiring whole teams or agencies to manage their social media accounts, most SMEs aren’t so lucky. So where do you start when it comes to managing your own social media accounts? Pick your channels carefully Not every business needs every type of social media account – in fact, it’s better to do 2 or 3 well than stretch yourself over too many.......
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We don’t need to invest in a large office. Team members set their own schedules. Thanks to email, Slack, Skype, GoToMeeting, and FaceTime everyone can quickly and easily communicate with each other. There’s even telepresence robots to make you feel like you’re actually in a conference room with your colleagues — and I’m sure the surge in virtual reality will only enhance this in the near future. Simply......
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We tend to use brand names when referring to items, Kleenex, Coke and even verbs like “let me Google it”. When brands like these are used in this way, it shows that they have achieved brand awareness and recognition, and they are highly credible. How did they achieve brand awareness success? Did they need decades of recognition to be where they are now? With this article, we’ll take a......
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StartupStockPhotos / Pixabay When done effectively meetings can be a major asset to organizations. It’s where better decisions are made, goals are aligned, conflicts are resolved, and team members realize how their importance. But, when done incorrectly, meetings can be unproductive and a serious waste of time and money. To make sure that your meetings are effective, productive, and not a waste of resources, here’s 8 meeting mistakes......
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