Small Business Marketing Blog



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Small Business Marketing Blog

Small Business Marketing Blog

The best marketers today are building loyal fans by engaging with their audience in the comments and in messages. By approaching every conversation with genuine interest, they are leveraging social media to drive a remarkable and unforgettable customer experience that has fans coming back over and over again. But how exactly can you create this remarkable customer experience on social media? One marketer that has mastered the art of......

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Small Business Marketing Blog

Our Engineering team is the largest team at Buffer. It has a lot of moving pieces and is composed of several smaller teams. As with any large team, we’re keen to make sure no one individual lacks guidance or an opportunity to grow. In this post, I’ll share a little bit more about how we’ve done that through a new program at Buffer that we’ve already had a lot......

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Small Business Marketing Blog

June 14, 2021 By Téa Liarokapi in Branding Featured Marketing Psychographic data is an excellent tool in the hands of an experienced marketer that can help marketers create segments, personas, and content that can explain the “Why” s instead of the “Who” s. But what does that even mean? Image Source There are as many ways to browse and check out products as there are prospects, and, in the......

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Small Business Marketing Blog

Compensation is an important topic at any company. At a company like Buffer, where our salaries have been transparent since 2013, compensation is a transparent internal discussion where the whole Buffer team can share thoughts and feedback. A lot has changed in our salary formula over the past few years. We took a very simple formula and made it more accurate to the labor market, and most recently, we’ve......

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Small Business Marketing Blog

June 14, 2021 By Emily Moore in Email Marketing Marketing Social Media Marketing Every business can succeed if you use a proper marketing strategy to better understand how to attract your target audience better and defeat your competitors. The most common strategies that successful businesses and entrepreneurs, like Firefly’s owner Max Polyakov, use are digital marketing strategies, including social media campaigns, content, and email marketing. Let’s dive into the......

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Small Business Marketing Blog

June 14, 2021 SPONSORED By Rimsha SEO in Business Sponsored Technology The sudden occurrence of the COVID pandemic was shocking to people all over the world. It was immediately understood that there would be both short- and long-term effects. It’s not different for the world of software development outsourcing. If your company benefits or is planning to start benefiting from outsourcing, read the article and find out how you......

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Small Business Marketing Blog

If you’re looking for advanced, actionable tactics to drive more traffic, leads, and conversions, you can’t afford to miss SMX Advanced — happening online tomorrow and Wednesday, June 15-16. Your $249 All Access pass unlocks nearly 50 tactic-rich sessions programmed by the Search Engine Land experts that explore the latest, most sophisticated SEO, PPC, and user experience issues, including GPT-3, FLoC and the future of audiences, Google’s Page Experience......

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Small Business Marketing Blog

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Happy Monday, Marketers, and let’s talk lab mice, A few years ago some researchers did a study about frustration. They gave mice a sugar cube......

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Small Business Marketing Blog

June 14, 2021 SPONSORED By Samantha Waites in Business Sponsored If you are importing goods into the U.S., whether a large or small quantity, it can be intimidating, mainly when figuring out what bond type to acquire for merchandise. If you’re a one-time importer, a single entry bond can get your shipment through the border without much cost or hassle. However, there are circumstances where a single entry bond......

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Small Business Marketing Blog

June 15, 2021 By Kunal Sawhney in Business Miscellaneous In February 2021, top Canadian banks reported their quarterly earnings, and it made headlines. The six major banks in the country beat pre-pandemic profit levels in the first quarter. The earnings not only beat expectations but surpassed them by a huge margin.  National Bank of Canada’s profits were up more than 20 per cent compared with last year while Toronto-Dominion......

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Small Business Marketing Blog

June 15, 2021 By Tina Martin in Business Security Technology Over the past year, the popularity of remote work has exploded. After people started working remotely out of necessity, businesses soon realized the advantages inherent in this arrangement. Not only do companies save money on overhead costs and enjoy greater flexibility, but remote employees also benefit from less stress, fewer distractions, and improved productivity. Moreover, according to a recent Owl......

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Small Business Marketing Blog

In May, more than 3.7 million diners were seated via Yelp, a record for the company and a 48% increase compared to May 2019, the company announced in a blog post on Tuesday. In addition, 16,500 food and restaurant businesses reopened in April, according to Yelp, the highest number of reopenings since April 2020. Diners seated via Yelp hit an all-time high last month. Image: Yelp. Number of diners......

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Small Business Marketing Blog

Google has launched the Google Search Console Insights reports to all those with Search Console verified profiles. You can access the Search Console Insights reports at search.google.com/search-console/insights. What is Search Console Insights. Search Console Insights is designed specifically for content creators and publishers and “can help them understand how audiences discover their site’s content and what resonates with their audiences,” according to Google. The Search Console Insights reporting is......

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Small Business Marketing Blog

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, stop making plans for who you want to be and focus on changing who you are. That’s the takeaway from the latest......

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Small Business Marketing Blog

The Google June 2021 core update that began rolling out on June 2nd has finished rolling out on June 12th, the company just announced on Twitter. The announcement. Google said “The June 2021 Core Update rollout is complete as of June 12, 2021.” The June 2021 Core Update rollout is complete as of June 12, 2021. — Google SearchLiaison (@searchliaison) June 15, 2021 Less than two weeks. This rollout......

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Small Business Marketing Blog

Search engine optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. The average top blog, the company found, “gets 66.47% of its traffic from search, of which 99.77% is organic and only 0.23% is paid.” But the practice of SEO has become more complex and it involves more considerations than......

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Small Business Marketing Blog

Google is now rolling out the page experience update, Google said the rollout is happening very slowly and will take place through the end of August 2021. The announcement. Google said on Twitter “the page experience update is now slowly rolling out (Top Stories will begin using this new signal by Thursday). It will be complete by the end of August 2021.” The page experience update is now slowly......

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Small Business Marketing Blog

June 15, 2021 SPONSORED By Rob Teitelman in Business Sponsored What’s your worth, as a brand? The answer is intrinsically linked to your investor relations performance. This platform governs how you communicate key financial details about your growth to customers, investors, and shareholders. It’s one of the best ways to retain current investors and grow your shareholder base.  To ensure you’re framing your data the right way, you need......

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Small Business Marketing Blog

November 13, 2020 By Max Woolf in Business Miscellaneous When you accept a job offer, you’re effectively taking a leap of faith and stepping into the unknown. After all, it’s everything but easy to gauge cultural fit during the recruitment process, especially today when a vast majority of job interviews are done via Zoom or other videoconferencing technology. Luckily, there are three robust strategies for researching a company’s culture......

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Small Business Marketing Blog

A year after officially closing down the old version of Google Search Console, Google announced that it has migrated the disavow link tool from the old Search Console to the new Search Console. Where is the disavow link tool? The new location for the disavow link tool is now at https://search.google.com/search-console/disavow-links. Previously it was located at https://www.google.com/webmasters/tools/disavow-links-main. Both URLs still seem to work, but I suspect Google will redirect......

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Small Business Marketing Blog

Today almost everyone is on the internet and uses it to quickly fulfill their various tasks by sitting comfortably in their homes. However, with a lot of advantages, the internet also opens gates for many critical threats.  To tackle the vulnerabilities that the internet generates, it is essential that your system is equipped with a robust antivirus program. With the ever-increasing virus and malware threats, it doesn’t matter whether......

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Small Business Marketing Blog

In January 2019, Google notified advertisers and agencies about a new program in which Google Ads would automatically make changes in ad accounts — unless the advertisers opted-out of the pilot program. It caused a big stir, but then nothing much seemed to happen. Then on Friday, I heard from Lior Krolewicz of Yael Consulting who said he made a concerning discovery in an account. Noticing a client’s campaign......

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Small Business Marketing Blog

Covid-19 has struck the entire world by surprise, leading to lockdowns and restrictions to travel that culminated in almost everybody locked inside their houses from March to May this year. Now, six months later, it looks like it is happening all over again. On this backdrop, and until the announced vaccine is actually delivered, how can small and medium enterprises still grow their businesses abroad? While trade fairs are......

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Small Business Marketing Blog

You’re writing good content on your blog and starting to get some traffic, but now what? How do you make your blog stand out from the crowd? It’s easy! Give your boring blog content some ‘wow’ by incorporating the five tips below into your blogging efforts every day. Sometimes the simplest changes can have the biggest effects, so follow these tips to put yourself on the path to blogging......

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Small Business Marketing Blog

What’s coming to social media in 2020? It can be hard to predict the future, especially for something as fast-changing as social media. But if you look to today’s trends and the latest buzz, you’ll start to see the signs. Social commerce is one of the hottest trends in social media today, and it looks to have an even bigger impact in 2020. Continue reading to find out the......

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Small Business Marketing Blog

It’s that time of year again — time to review the social media trends we expect to shape the upcoming year. Let’s dive in now to our annual list of social media trends to watch in 2021, according to the Convince & Convert social media consulting team: Companies Will Need to Address Social Media Team Burnout “On one hand, many social teams have been elated to finally be seen as......

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Small Business Marketing Blog

By Akshay Deogiri in Advertising Business Featured Marketing With “digital” being the biggest buzzword of the 21st century, not paying attention to print media is only normal, especially for new retail stores. Many businesses tend to rule out print advertising because it’s expensive and difficult to track. However, promoting your business in reputed newspapers and magazines can be highly effective in tapping into new audiences and driving engagement. Let’s......

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