How to Write Killer Meta Descriptions to Increase Click Through Rates

Family therapy for communication issues near me,Family therapy for communication skills,Family therapy for communication issues online,Family therapy for communication difficulties,Family therapy for communication and trust,Cognitive-behavioral therapy for OCD,Cognitive-behavioral therapy for OCD online,Cognitive-behavioral therapy for OCD near me,Cognitive-behavioral therapy for OCD children,Cognitive-behavioral therapy for OCD adults,Cognitive-behavioral therapy for OCD and depression,Therapy for depression and grief,Depression therapy near me,Grief counseling near me,Depression and grief therapy online,Depression and grief group therapy,Depression and grief therapy,Mindfulness-based stress reduction techniques,Mindfulness-based cognitive therapy techniques,Mindfulness-based stress reduction for anxiety,Mindfulness-based stress reduction for depression,Mindfulness-based stress reduction for couples,Mindfulness-based stress reduction for groups,motionally-focused couples therapy near me,Emotionally-focused couples therapy for infidelity,Emotionally-focused couples therapy for communication,Emotionally-focused couples therapy for anxiety,Emotionally-focused couples therapy for depression,Online therapy sessions,Online counseling sessions,Online therapy video sessions,Online therapy chat sessions,Online therapy phone sessions,Online therapy group sessions,LGBTQ+ affirming therapy online,LGBT-sensitive therapy near me,LGBT-friendly therapy in my area,LGBTQ+ affirming psychotherapy,LGBTQ+ affirming therapy for couples,Trauma-focused cognitive-behavioral therapy techniques,Evidence-based trauma-informed therapy,Trauma-focused therapy for children,Trauma-informed therapy for adults,Trauma-informed therapy for couples,Individual therapy for anxiety,Individual anxiety therapy online,Individual therapy for anxiety disorders,One-on-one anxiety therapy near me,Individualized anxiety therapy sessions,Individual anxiety therapy for adults,Couples therapy near me,Couples therapy in my area,Couples therapy near me today,Couples therapy close to me,Couples therapy in my city,Couples therapy in my zip code,Best PTSD therapy techniques,PTSD therapy near me,Effective PTSD therapy options,PTSD therapy for veterans,Affordable PTSD therapy services,PTSD therapy for children,Holistic PTSD therapy approaches,Online PTSD therapy sessions,Natural remedies for PTSD therapy,PTSD therapy for first responders,PTSD therapy for sexual assault survivors,EMDR therapy for PTSD,Group PTSD therapy sessions,PTSD therapy for caregivers,Military PTSD therapy options

Search engine optimization can be complicated sometimes. Frankly speaking, one minute you ought to think that you have nailed it and the very next moment everything changes. You want to know what the real problem is. Google on average changes its algorithm 500 – 600 per year.

So, the only thing that remains constant in SEO is the change. This ought to create a never-ending chase for the desired number one ranking. Because of some elements and other factors, you can now easily focus on doing the optimization pretty well in the long run. One of the elements that you need to know is the “Meta Description“.

Some of you might still be wondering as to why opt for Meta description. The reason is simple; the Meta description has always played an important part in search engine page results that are not likely to change.

So, before we emphasize on the important aspects of your SEO needs, keep reading till the end to learn on how to write a compelling Meta description that helps you in increasing the CTR and boost your ranking on the search engines. But before we start the step by step guide on how to write a Meta description, let’s just first talk a little bit more about how truly compelling and powerful these Meta descriptions ought to be.

The Compelling Power Of A Meta Description

To be honest, the Meta description plays a vital function on the search engines. They provide a brief description of your webpage content in association with the rest of the metadata in the HTML code of your site. On the other hand, when you do not set one up on your own, most of the content sharing systems will by default generate it for you.

The Meta description is considered to be one of the elements that are entailed to highlight with your webpage SEO; this is why it is imperative to understand as to why it ought to make a difference.

Therefore, you need to emphasize on writing compelling Meta description, for the users to click on your business web-page. And trust me, once you have written an appealing description, the users’ wont simply stop to click on the links.

Follow the below-given guidelines and start to create Meta descriptions that ought to help you in boosted ranking and increases the CTR in the long run.

Step 1: Do Not Put Much Focus On The Character Count

Most of the people weren’t aware of the fact that Google has updated the limitation on the character recently. One after another article has been publishing in order to analyze and break down what these changes denote for businesses and SEO.

When you simply focus on the character count, this completely negates the whole purpose of the SEO. Do not compromise on the quality of the content by limiting yourself to the word count; you might start to see some positive results.

However, some of the Meta descriptions that were written above the limit of the word count had increased CTR from their competitors who had shorter descriptions. The results were not minor; there was an improvement of 36% in the overall CTR.

So, it is suggested that if you ought to focus on the word count of the Meta description, you need to keep the limit between 150 – 160 words at max, which is where most of the high-performing posts fall.


The stats shown above have proved that Meta description that exceeds the limit of 170, the graph particularly stops, on the other hand, shorter description, like 100 character or less are a very few.

The conclusion of it is simple, you should not be focusing on the word count, and all you need to do is create a perfect Meta description.

Step 2: Keep It Interesting And Unique

Writing a boring description and still wondering why hasn’t the clicks moved up in the ranking? Trying to find how to innovate and find ways that make the people click? Well, “not creating a boring description” should be on top of your priority list. This is one practice that you can implement which ought to help you in being more persuasive, and eventually, you’d get more clicks.


Use active voice, do not be boring, and you will be able to provide a significant push for the readers. Choose to use a tone as if you are talking to your audience and just do not ramble on about yourself. In this way, you will be able to find yourself in the sweet spot when the time comes to write classy Meta descriptions.

Your end goal should be to signal value and further your interests, and it should be nothing that relates to you, the business branding, or what you choose to sell. Be unique and try to engage as much as audience as you can.

Step 3: Effectively Place The Keywords

Let’s suppose that you have invested a lot of time in generating keywords for your digital medium campaign and you post them in the landing pages, blog posts, and even in the product pages. So, why aren’t you considering in putting them in the Meta description as well?

C’mon guys, there is nothing that signals more to Google than the Metadata of what your page is all about. When you choose not to include keywords in the Meta Description, you can rest assured that you are making a huge mistake.


Did you know that the keywords are used naturally and in that way they educate the reader about the content of the page?

So, choose to use the keywords to highlight Google as to what your post is really about.

Step 4: Use More Than Just Your Copy

This is particularly for the metadata newbies; Google now allows you to implement structured data that lets you modify the description on the result pages of the search engines. So, while you thought that the Title, URL, and the descriptions ought, to begin with, the default listing of Google. Well, this could not be any further from the truth now.

What has changed? The data structure. Nowadays, most of the highly ranked pages get to take advantages of this one of a kind function. The only catch to this function is that before using this method, utilize this approach before you even get to the front page.


In the end, all you need to remember is that the Meta descriptions are here to stay for a long time and the sooner you learn to write high-quality description, the sooner you will be able to start boosting the CTR and ranking that ought to affect the overall SEO effort.


Find Out More

Marketing Tips You Need

Keep In Touch

Quick Subscribe

Client Reviews Tell The Tale.

Dan the Man is truly a master of his craft!!! Highly recommend!!!!!Lori VillMay 31, 2023
I got headshots taken and they turned out so well! The lighting was amazing.Tessa ChanMay 30, 2023
If you are looking for professional video production for your business, Dan and his team at Appture are the best.John CullensDecember 29, 2022
We used Appture to build a lodging website, and they were awesome! Dan went above and beyond to show us the functions and make all of our changes. Appture is our go to for web design from now on!Abigail HaleOctober 26, 2022
Dan did a fantastic job making me feel comfortable while shooting. He also made me look great! I don't photograph well, so I am very pleased with the results and speed at which I got the final product.Lily GostinSeptember 13, 2022
Appture knows their business and will go the extra mile for their customers. They do high quality work and provide great ongoing support.Chris McCorkindaleMay 24, 2022
Anita CauthornMay 24, 2022
It’s so rare in these times to find one man with so much wow factor and more rare to find men with similar interest and passion in their life journey as myself . Dan Elliott has been introduced to many in what is now considered as the Terror Dome , a place where many dreams are not deferred they are detoured to routes that lead to dead ends , he comes in full of optimism so infectious that he, maybe with out knowing is energizing those who have ventured where others would fear going with just the right jolt to forge on in the way of helping fallen humanity … His various fields of expertise has helped many in my region and I can only imagine the number he has effected beyond those I know … from day one I knew “ this was a man of kindred spirit “ Dan Elliott is a Gem and adds glimmer to things he touches … I’m a Witness ….and eternally grateful….L.Rashaan RichMay 21, 2022
Dan and his group are highly capable and knowledgeable. They work fast and get the job done. I highly recommend Appture.Justin FrankMarch 26, 2022
They are highly specialized in their work and constantly seek innovation.Ismail YenigulMarch 14, 2022
Dan is a marketing wizard. Honest, Experienced and a read deal. I am blessed to have him in my journey online :) Highly recommended.Sabbir HasanMarch 7, 2022
So much to say. Creative, Intelligent, Talented, Limitless, Affordable. It's amazing what these guys can do.Hack mackMay 17, 2019
We found Appture from their website, and immediately started work on a website, custom SMS marketing and social media. We got leads the FIRST DAY! And it keeps getting better and better.HawkDFW SecurityMay 17, 2019
We'd used some other agencies before, but man, they simply knocked us all over. After being in business for 30 years, I wonder how much more business we'd be doing if we'd hired them earlier.Rebecca HoneaMay 17, 2019