Keeping Your Website Content Fresh:
Perhaps you’ve been creating content for months or years now, and you feel as though you’re repeating the same tired ideas over and over. Is that you? Some days it’s me! Sitting down to write isn’t always fun. The imagination doesn’t always cooperate the way it should! Especially if you’ve been in meetings all day long, and the thought of writing sounds way less interesting than sleep.
Take a look at your own content. Is there something from a blog post that you wrote long ago that you could revisit? That’s one way of repurposing. Start with that old idea, and do a remodeling job. You can add video, images, tweets, or quotations to make it fresh. Think of it as a makeover. You might get some clues here: How to Recycle Content the 10 Best Ways.
Add a New Headline
Of course, you’ll want to create a new headline, too. In fact, many experts claim you should spend half your time on the headline itself. Here’s a thorough article about Headlines from Hubspot. The infographic is worth its weight in gold.
Combine Two or Three Ideas
One thing that I love love love doing is to combine two radically different ideas to create a new one. So, for instance, What Nicola Tesla Said About the New iPhone Will Blow Your Mind combines a dead scientist with the new iPhone. I’m fairly certain no one has written that particular article before! Call it a long, long, long tail keyword.
Interview an Influencer in Your Space
You could interview someone and ask them how they got started, what differentiates their business from other businesses, what makes them successful, etc. The interview doesn’t have to be done in person–a phone interview might be adequate, as outlined in How to interview someone like a journalist. Another good tip? Avoid the word interview, as it brings up visions of job interviews–which hardly anyone enjoys.
Let Others Do the Work ~ Crowdsource
Sometimes you can crowdsource during a Twitter chat and then include the tweets in a blog post. Or just take a tweet and use it on another social media platform to start a conversation. It doesn’t have to be anything controversial to start a conversation, either.
More Next Time!
There’s a lot to say about content creation and keeping it fresh. If there’s something you’d like to see, drop me a comment here! And thank you.
My Dad was a Creative Director all his life. I spent my youth working in the agency, and the apple didn’t fall far from the tree. All those experiences made me into a thinker, dreamer and doer that specializes in integrated branding, marketing, digital and public relations services. I feel my key value to clients is the ability to turn creative concepts into analytically driven marketing plans and tools with greater stopping power & relevance, leading to greater results.
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