What I’m about to tell you may come as quite a shock because it’s defies the current logic and beliefs of marketing a small business for incoming leads in today’s digital world.
Before I go any further, allow me, the owner/manager of two successful small business marketing agencies, to let the cat-out-of-the-bag.
Most so-called marketing “agencies’ out there are misrepresenting themselves.
In fact, the vast majority are taking full advantage of small business owners like you across the globe.
You see, most “agencies” are no more than overpriced middlemen that bridge the gap between small business owners and the marketing services they so desperately need for survival.
They are usually operated by a single individual working from his or her home and they use VAs (aka virtual assistants) to preform every task from the mundane to those that are critical and require specialists to preform them for the best outcomes.
Many use a combination of VAs and marketing service “resellers” then markup “their” service prices exponentially, like charging $3000 plus for a service they pay $1000 or less for.
The VAs and/or resellers provide the services and monthly reports.
More often, they will “white label” these reports then mail them directly to the client so it appears all the work is being done by the “agency”.
And I can assure you, the vast majority of both agency, VAs and resellers never have the best interest of their clients at heart.
Because these types of individuals thrive and survive off unsuspecting clients using the churn-and-burn method of revenue generation and live by the philosophy that there are always plenty more fish in the sea.
What a rip-off!
With that being said, these individuals are looking to hit a home run with their clients right out the gate, meaning they’re going to try and sell their clients the higher-priced services they offer, while trying to lock them into ironclad long-term contracts.
Many don’t even offer lower-priced services.
On the flipside, there are agencies like mine.
As owner and manager of Uni Design Solution I’ve made it a point to be 100% transparent to our prospective clients in the fact that we provide some services in-house while others are performed by our highly qualified and vetted service providers.
The guys we use are the best-of-the-best when it comes to marketing large businesses (Fortune 500 companies) and they all run their businesses with the same attitude, convictions and principals as we do…
Treat your clients like gold, produce results for them at fair prices, and you have a client for life.
Thanks to my long-term personal and working relationships with them, I’m able to offer our clients the same level of service the big brands receive while negotiating rates that are way lower than these clients pay or advertised to the general public.
One of the ways we are able to produce results for our clients while not asking them to break-the-bank is to offer “quick-wins”.
With these quick wins, we’re able to produce immediate results for our clients which builds instant credibility and trust while establishing a solid foundation for the long-term relationships we desire to build.
In many cases our clients immediately get their initial R.O.I. back and we end-up looking like hero’s. Because we are!
Now that we have that out of the way, I can tell you the method for increasing your incoming leads within 48 hours, with some of you being able to do this yourself while others can have a member of their marketing team tackle the tasks involved.
Do This to Increase Your Incoming Leads Within 48 Hours
Here it is, are you ready for it?
Folks, the easiest way to get new clients with money in-hand coming through your door is to have them call you when they’re in dire need of your services.
And we do this by offering demographically, geo-targeted “call-only” Google and Bing P.P.C. (pay-per-click) ads centered around the keywords and phrases your potential clients are using to find your services.
PPC call-only ads are quick and easy to setup and can be extremely cost effective because the vast majority of the time incoming leads start calling and an immediate ROI is seen.
Allow me to give you an example:
Let’s say you’re a dentist in LA and you offer emergency dental services, in which call-only ads work best.
Anyway, on any given day they are people who are searching Google and Yahoo for terms and phrases like “emergency root canal LA” or “root canal dentist los angeles” and the like.
These people are obviously in pain and in need of a dentist pronto and the easiest way to reach them is by call-only ads in which their only option is to call your office.
And as long as the person answering the phone isn’t a complete moron they should be able to close these leads in their sleep because the lead is in need of your services, they have money to spend, and they called you!
So, hypothetically speaking, if it costs you $200 to acquire a client with a LTV (life time value) of $2800, then wouldn’t that initial $200 investment have been worth it?
Especially considering you get that $200 back immediately.
Let me tell you, when it comes to lead generation and closing sales for serviced based businesses, it doesn’t get much easier than call-only PPC ads.
Call-only ads also work great for lawyers, contractors like plumbers and roofers, other medical professions, towing services, and any other service-based niches where emergencies occur.
Now I’d like to share something else with you because I want you to succeed whether you ever use our services or not.
So, I’m going to give you a peek inside of what the future holds when it comes to people searching online for services like yours.
Not a lot of people are aware of what I’m about to tell you, which comes straight from the source so it would behoove you to consider what I’m about to tell you.
The future of search is what’s known as VEO or “voice engine optimization”, which means your potential clients will be using Suri etc. to find your services rather than typing keywords and phrases into a search bar.
In fact, it’s already here and those who are able to recognize this and capitalize on it will be on the cutting-edge of lead generation in their niche and locale.
As a result, they can dominate their market and wave goodbye to their competition as they steal the lion’s share of the market from underneath their noses.
Before starting a call-only PPC ad campaign you must ensure your team is ready to handle the influx of calls that are sure to come.
They must also be ready to handle the volume of new clients coming-in without disrupting the level of service and commitment your current clients expect and deserve.
It will serve you no purpose and you will lose money by acquiring new clients at the cost of your existing ones.
Make sure you have all your ducks in a row before starting a call-only PPC campaign.
I thank you for taking time out of your busy day to read this post and I hope you’re walking away with a clearer picture of how your hard-earned marketing dollars are being spent while seeing there are quick wins available to you and ways to save money.
Please be on the lookout for future posts of mine here in addition to other online platforms and offline publications.
Interested in a Free PPC Audit and Consultation?
At Uni Design Solution, we offer free PPC audits, SEO audits, and consultations with yours truly for any legitimate business owner who requests one.
We specialize in small business lead generation utilizing our talent, experience, knowledge and connections to acquire leads our clients are depending on for their survival.
If this is something that interests you, please go here to schedule your free PPC audit and consultation
My Dad was a Creative Director all his life. I spent my youth working in the agency, and the apple didn’t fall far from the tree. All those experiences made me into a thinker, dreamer and doer that specializes in integrated branding, marketing, digital and public relations services. I feel my key value to clients is the ability to turn creative concepts into analytically driven marketing plans and tools with greater stopping power & relevance, leading to greater results.
October 6, 2020
April 14, 2020