How to Use the Power of Local SEO for Your eCommerce Site

Family therapy for communication issues near me,Family therapy for communication skills,Family therapy for communication issues online,Family therapy for communication difficulties,Family therapy for communication and trust,Cognitive-behavioral therapy for OCD,Cognitive-behavioral therapy for OCD online,Cognitive-behavioral therapy for OCD near me,Cognitive-behavioral therapy for OCD children,Cognitive-behavioral therapy for OCD adults,Cognitive-behavioral therapy for OCD and depression,Therapy for depression and grief,Depression therapy near me,Grief counseling near me,Depression and grief therapy online,Depression and grief group therapy,Depression and grief therapy,Mindfulness-based stress reduction techniques,Mindfulness-based cognitive therapy techniques,Mindfulness-based stress reduction for anxiety,Mindfulness-based stress reduction for depression,Mindfulness-based stress reduction for couples,Mindfulness-based stress reduction for groups,motionally-focused couples therapy near me,Emotionally-focused couples therapy for infidelity,Emotionally-focused couples therapy for communication,Emotionally-focused couples therapy for anxiety,Emotionally-focused couples therapy for depression,Online therapy sessions,Online counseling sessions,Online therapy video sessions,Online therapy chat sessions,Online therapy phone sessions,Online therapy group sessions,LGBTQ+ affirming therapy online,LGBT-sensitive therapy near me,LGBT-friendly therapy in my area,LGBTQ+ affirming psychotherapy,LGBTQ+ affirming therapy for couples,Trauma-focused cognitive-behavioral therapy techniques,Evidence-based trauma-informed therapy,Trauma-focused therapy for children,Trauma-informed therapy for adults,Trauma-informed therapy for couples,Individual therapy for anxiety,Individual anxiety therapy online,Individual therapy for anxiety disorders,One-on-one anxiety therapy near me,Individualized anxiety therapy sessions,Individual anxiety therapy for adults,Couples therapy near me,Couples therapy in my area,Couples therapy near me today,Couples therapy close to me,Couples therapy in my city,Couples therapy in my zip code,Best PTSD therapy techniques,PTSD therapy near me,Effective PTSD therapy options,PTSD therapy for veterans,Affordable PTSD therapy services,PTSD therapy for children,Holistic PTSD therapy approaches,Online PTSD therapy sessions,Natural remedies for PTSD therapy,PTSD therapy for first responders,PTSD therapy for sexual assault survivors,EMDR therapy for PTSD,Group PTSD therapy sessions,PTSD therapy for caregivers,Military PTSD therapy options

FirmBee / Pixabay

Local SEO is a necessity for eCommerce businesses that want to thrive, not just survive. eCommerce and local SEO can seem mutually exclusive – the very nature of eCommerce means goods are accessible to people across a large geographic location. Yet, eCommerce site or store owners can and should benefit from local SEO.

To have a chance against the competition and to bring awareness to your local online company, you need to make your brand as visible as possible. The key to online visibility is search engine optimization (SEO). Local SEO is a targeted digital marketing strategy that will help your brand reach a wider audience. Use this guide to get you started with local SEO for eCommerce, and start beating out the competition!

Set Up and Optimize Google My Business

The first step is to establish your brand with Google My Business. It is a free online business listing that will help you become visible during Google searches and on Google maps when users search for keywords or your business. You will need to verify your business in a process that will take about one week. Once your business is verified, create a Google+ profile. Select the drop-down menu in the upper left-hand corner of the page and select “Join Google+.” During verification, select your business from the drop-down menu.

Optimize your Google My Business listing to appear in more local searches, as well as to ultimately show up in the coveted Local Pack. The Local Pack is the three local businesses that appear on the first page of search results. Even eCommerce stores and those without local premises can appear on the Local Pack with the right marketing techniques.

First, fill out your Google My Business profile completely. Provide all the information that Google requests. (If you don’t fill it out, someone else could! Anyone can suggest edits for your business listing.)

Then, start publishing posts via Google My Business. Google Posts will appear when people perform searches, as well as in your My Business listing. Find the option to create a post on the left-hand side of your My Business page. Add images and calls to action to enhance your posts. You can add descriptions and links to blog posts, event announcements, sale posts, and more here. There are many other ways to enhance your Google My Business local listing, such as asking for online customer reviews and adding photographs of your business, products, or services.

Use Geo-Targeted Content and Keywords

Keywords are, well, key to any online marketing strategy. When it comes to boosting local SEO for an online business, there is perhaps nothing more important as the keywords you use in your site and marketing copy. Using geo-specific keywords is one of the most effective ways to invite a local audience to view your content. Use geo-targeted copy on your website, on landing pages, in advertisements, and in social media posts. Local geo-specific keywords include the following:

  • City
  • Town
  • State
  • Country
  • Street
  • Zip code
  • “Near me”
  • “Local”

These are just the basic keywords to get you started. Delve deeper into keyword optimization by using terms that people in the local area frequently search. Using Google Trends is an easy way to identify these keywords. Find a keyword or key phrase trending around the globe and use it in your copy, adding local keywords to drive traffic in the region. For example, if “custom jewelry” is a trending keyword, use “Dallas custom jewelry” or “custom jewelry in Dallas” to take advantage of a global trend locally.

Make the Most of Online Reviews

Today’s consumers are strategic in how they spend their money – especially when it comes to eCommerce shopping. Buying online eliminates the ability to visit a brick-and-mortar store, see or handle the product, and talk to someone in person about an item. In lieu of these capabilities, most online shoppers look to customer reviews to judge whether or not the company is the right choice. In fact, 92% of consumers read online reviews when searching for local businesses.

Local search engines love local reviews. Online reviews can help you build trust, establish your brand, and improve local search ranking. Of course, that’s only if you know how to use online reviews to your best advantage for local SEO. Every search engine has different rules when it comes to online reviews. For example, Google lets small businesses solicit digital reviews from customers, but Yelp prohibits it. Make sure to read the rules for your desired search engine before proceeding.

Help your eCommerce site generate reviews using handouts or emails with easy-to-follow directions for how to complete a customer review. Many eCommerce sites offer incentives if customers leave reviews, such as a promotional code for discounts on a future order. Link to sites that have your business’s reviews on your eCommerce site. The more (positive) reviews you cultivate, the more trust future local customers will have in your brand.

Pro tip: Use links to third-party online review sites on your website instead of only including reviews in your content. Even if the reviews actually came from customers, current users might not trust reviews you include in your copy as much as those from an unbiased third-party source.

Keep Your Local SEO Game Strong

Once you’ve established a Google My Business, added as much local information as you can, and utilized helpful tools such as online reviews, you’ve given your eCommerce site its best chance at attracting local searches, customers, and purchases. Improving your local search strategy can ultimately boost local business and help grow your digital store. Stay on top of your local SEO strategy with frequent updates and optimizations for the best results.

Family therapy for communication issues near me,Family therapy for communication skills,Family therapy for communication issues online,Family therapy for communication difficulties,Family therapy for communication and trust,Cognitive-behavioral therapy for OCD,Cognitive-behavioral therapy for OCD online,Cognitive-behavioral therapy for OCD near me,Cognitive-behavioral therapy for OCD children,Cognitive-behavioral therapy for OCD adults,Cognitive-behavioral therapy for OCD and depression,Therapy for depression and grief,Depression therapy near me,Grief counseling near me,Depression and grief therapy online,Depression and grief group therapy,Depression and grief therapy,Mindfulness-based stress reduction techniques,Mindfulness-based cognitive therapy techniques,Mindfulness-based stress reduction for anxiety,Mindfulness-based stress reduction for depression,Mindfulness-based stress reduction for couples,Mindfulness-based stress reduction for groups,motionally-focused couples therapy near me,Emotionally-focused couples therapy for infidelity,Emotionally-focused couples therapy for communication,Emotionally-focused couples therapy for anxiety,Emotionally-focused couples therapy for depression,Online therapy sessions,Online counseling sessions,Online therapy video sessions,Online therapy chat sessions,Online therapy phone sessions,Online therapy group sessions,LGBTQ+ affirming therapy online,LGBT-sensitive therapy near me,LGBT-friendly therapy in my area,LGBTQ+ affirming psychotherapy,LGBTQ+ affirming therapy for couples,Trauma-focused cognitive-behavioral therapy techniques,Evidence-based trauma-informed therapy,Trauma-focused therapy for children,Trauma-informed therapy for adults,Trauma-informed therapy for couples,Individual therapy for anxiety,Individual anxiety therapy online,Individual therapy for anxiety disorders,One-on-one anxiety therapy near me,Individualized anxiety therapy sessions,Individual anxiety therapy for adults,Couples therapy near me,Couples therapy in my area,Couples therapy near me today,Couples therapy close to me,Couples therapy in my city,Couples therapy in my zip code,Best PTSD therapy techniques,PTSD therapy near me,Effective PTSD therapy options,PTSD therapy for veterans,Affordable PTSD therapy services,PTSD therapy for children,Holistic PTSD therapy approaches,Online PTSD therapy sessions,Natural remedies for PTSD therapy,PTSD therapy for first responders,PTSD therapy for sexual assault survivors,EMDR therapy for PTSD,Group PTSD therapy sessions,PTSD therapy for caregivers,Military PTSD therapy options

RECOMMENDED POSTS

Find Out More

Marketing Tips You Need

Keep In Touch

Quick Subscribe

Client Reviews Tell The Tale.

Dan was a delight to work with. I needed a few headshots taken for my LinkedIn profile and Dan provided the easiest and most comfortable experience using state-of-the art equipment in a very professional setting. Also, the turn-around time on results was quick and I felt completely engaged and satisfied during the entire process. I highly recommend his services.Donny RitcharoenDecember 19, 2023
I got headshots taken and they turned out so well! The lighting was amazing.Tessa ChanMay 30, 2023
We used Appture to build a lodging website, and they were awesome! Dan went above and beyond to show us the functions and make all of our changes. Appture is our go to for web design from now on!Abigail HaleOctober 26, 2022
Dan did a fantastic job making me feel comfortable while shooting. He also made me look great! I don't photograph well, so I am very pleased with the results and speed at which I got the final product.Lily GostinSeptember 13, 2022
Appture knows their business and will go the extra mile for their customers. They do high quality work and provide great ongoing support.Chris McCorkindaleMay 24, 2022
Anita CauthornMay 24, 2022
It’s so rare in these times to find one man with so much wow factor and more rare to find men with similar interest and passion in their life journey as myself . Dan Elliott has been introduced to many in what is now considered as the Terror Dome , a place where many dreams are not deferred they are detoured to routes that lead to dead ends , he comes in full of optimism so infectious that he, maybe with out knowing is energizing those who have ventured where others would fear going with just the right jolt to forge on in the way of helping fallen humanity … His various fields of expertise has helped many in my region and I can only imagine the number he has effected beyond those I know … from day one I knew “ this was a man of kindred spirit “ Dan Elliott is a Gem and adds glimmer to things he touches … I’m a Witness ….and eternally grateful….L.Rashaan RichMay 21, 2022
Dan and his group are highly capable and knowledgeable. They work fast and get the job done. I highly recommend Appture.Justin FrankMarch 26, 2022
They are highly specialized in their work and constantly seek innovation.Ismail YenigulMarch 14, 2022
Dan is a marketing wizard. Honest, Experienced and a read deal. I am blessed to have him in my journey online :) Highly recommended.Sabbir HasanMarch 7, 2022
So much to say. Creative, Intelligent, Talented, Limitless, Affordable. It's amazing what these guys can do.Hack mackMay 17, 2019
We'd used some other agencies before, but man, they simply knocked us all over. After being in business for 30 years, I wonder how much more business we'd be doing if we'd hired them earlier.Rebecca HoneaMay 17, 2019