How to Use Customer Analytics to Optimize Ecommerce Marketing

Family therapy for communication issues near me,Family therapy for communication skills,Family therapy for communication issues online,Family therapy for communication difficulties,Family therapy for communication and trust,Cognitive-behavioral therapy for OCD,Cognitive-behavioral therapy for OCD online,Cognitive-behavioral therapy for OCD near me,Cognitive-behavioral therapy for OCD children,Cognitive-behavioral therapy for OCD adults,Cognitive-behavioral therapy for OCD and depression,Therapy for depression and grief,Depression therapy near me,Grief counseling near me,Depression and grief therapy online,Depression and grief group therapy,Depression and grief therapy,Mindfulness-based stress reduction techniques,Mindfulness-based cognitive therapy techniques,Mindfulness-based stress reduction for anxiety,Mindfulness-based stress reduction for depression,Mindfulness-based stress reduction for couples,Mindfulness-based stress reduction for groups,motionally-focused couples therapy near me,Emotionally-focused couples therapy for infidelity,Emotionally-focused couples therapy for communication,Emotionally-focused couples therapy for anxiety,Emotionally-focused couples therapy for depression,Online therapy sessions,Online counseling sessions,Online therapy video sessions,Online therapy chat sessions,Online therapy phone sessions,Online therapy group sessions,LGBTQ+ affirming therapy online,LGBT-sensitive therapy near me,LGBT-friendly therapy in my area,LGBTQ+ affirming psychotherapy,LGBTQ+ affirming therapy for couples,Trauma-focused cognitive-behavioral therapy techniques,Evidence-based trauma-informed therapy,Trauma-focused therapy for children,Trauma-informed therapy for adults,Trauma-informed therapy for couples,Individual therapy for anxiety,Individual anxiety therapy online,Individual therapy for anxiety disorders,One-on-one anxiety therapy near me,Individualized anxiety therapy sessions,Individual anxiety therapy for adults,Couples therapy near me,Couples therapy in my area,Couples therapy near me today,Couples therapy close to me,Couples therapy in my city,Couples therapy in my zip code,Best PTSD therapy techniques,PTSD therapy near me,Effective PTSD therapy options,PTSD therapy for veterans,Affordable PTSD therapy services,PTSD therapy for children,Holistic PTSD therapy approaches,Online PTSD therapy sessions,Natural remedies for PTSD therapy,PTSD therapy for first responders,PTSD therapy for sexual assault survivors,EMDR therapy for PTSD,Group PTSD therapy sessions,PTSD therapy for caregivers,Military PTSD therapy options


Knowing your customer is still the most important driver of sales. The job of any marketing team is to understand the wants, needs, and priorities of your target audience better than your competitor—and then give them what they want. The good news is today, we have all the data we could possibly want to guide our twin efforts: motivating potential customers to buy and engaging current customers enough to keep them coming back for more. 

Data is particularly important in the ecommerce space. Ecommerce thrives on data analytics; it’s the single thing that separates the success of your site from products that languish in the “www” like the tree that falls in the forest with no one to hear it.

But data is only good if you know how to use it. In the hands of an experienced data analyst, big data becomes big insight and big sales. Here’s how to use the data from your ecommerce site to market your way to higher revenues.

Using Customer Analytics to Whack-a-Mole

The multiple channels of ecommerce marketing are like a Whack-a-Mole game. Digital customers can come to your site from multiple points of interest, and you must meet the customer as they pop in and somehow convert them to a sale. But what if you could have the foresight to know which little digital mole head was popping out from which hole next? What if you could get the jump on those little popping varmints so you could wait outside their hole and give them a good whack on the noggin every single time?

As an analogy for marketing to the customers of an ecommerce site, this imagery actually works. But marketers are still flying blind (just like that burrowing mole) in some ways, because they can’t decide if they should use website content to convert an inbound customer or perhaps use email marketing, social media, or even paid advertising.

Where in the world can you gain the insight necessary to understand where to spend your marketing time and money so that you don’t miss a single customer, hitting every single one (bop!) on the head with the perfect marketing message, in the right channel, to close the deal?

The answer lies in the data. 

Understanding Customer Analytics

Customer analytics provide the data points that show how your audience is interacting with your site, or with the marketing materials that lead them to your site. The data can show which marketing effort engages your target audience longer, or, conversely, which one is a total bust. This is true for each of the customer segments you target. Whether you make use of them or not, all marketing initiatives have some type of data attached. Just look at some of the most basic of data that you can glean from your ecommerce site:

Family therapy for communication issues near me,Family therapy for communication skills,Family therapy for communication issues online,Family therapy for communication difficulties,Family therapy for communication and trust,Cognitive-behavioral therapy for OCD,Cognitive-behavioral therapy for OCD online,Cognitive-behavioral therapy for OCD near me,Cognitive-behavioral therapy for OCD children,Cognitive-behavioral therapy for OCD adults,Cognitive-behavioral therapy for OCD and depression,Therapy for depression and grief,Depression therapy near me,Grief counseling near me,Depression and grief therapy online,Depression and grief group therapy,Depression and grief therapy,Mindfulness-based stress reduction techniques,Mindfulness-based cognitive therapy techniques,Mindfulness-based stress reduction for anxiety,Mindfulness-based stress reduction for depression,Mindfulness-based stress reduction for couples,Mindfulness-based stress reduction for groups,motionally-focused couples therapy near me,Emotionally-focused couples therapy for infidelity,Emotionally-focused couples therapy for communication,Emotionally-focused couples therapy for anxiety,Emotionally-focused couples therapy for depression,Online therapy sessions,Online counseling sessions,Online therapy video sessions,Online therapy chat sessions,Online therapy phone sessions,Online therapy group sessions,LGBTQ+ affirming therapy online,LGBT-sensitive therapy near me,LGBT-friendly therapy in my area,LGBTQ+ affirming psychotherapy,LGBTQ+ affirming therapy for couples,Trauma-focused cognitive-behavioral therapy techniques,Evidence-based trauma-informed therapy,Trauma-focused therapy for children,Trauma-informed therapy for adults,Trauma-informed therapy for couples,Individual therapy for anxiety,Individual anxiety therapy online,Individual therapy for anxiety disorders,One-on-one anxiety therapy near me,Individualized anxiety therapy sessions,Individual anxiety therapy for adults,Couples therapy near me,Couples therapy in my area,Couples therapy near me today,Couples therapy close to me,Couples therapy in my city,Couples therapy in my zip code,Best PTSD therapy techniques,PTSD therapy near me,Effective PTSD therapy options,PTSD therapy for veterans,Affordable PTSD therapy services,PTSD therapy for children,Holistic PTSD therapy approaches,Online PTSD therapy sessions,Natural remedies for PTSD therapy,PTSD therapy for first responders,PTSD therapy for sexual assault survivors,EMDR therapy for PTSD,Group PTSD therapy sessions,PTSD therapy for caregivers,Military PTSD therapy options

  • The number of page views and how long each visit occurs.
  • The number of potential customers that click through on a featured offer.
  • How many carts customers abandon.
  • How many customers bounce off your page.

But today’s analytics tools can also yield more sophisticated information that can increase your mole whacking abilities exponentially:

Family therapy for communication issues near me,Family therapy for communication skills,Family therapy for communication issues online,Family therapy for communication difficulties,Family therapy for communication and trust,Cognitive-behavioral therapy for OCD,Cognitive-behavioral therapy for OCD online,Cognitive-behavioral therapy for OCD near me,Cognitive-behavioral therapy for OCD children,Cognitive-behavioral therapy for OCD adults,Cognitive-behavioral therapy for OCD and depression,Therapy for depression and grief,Depression therapy near me,Grief counseling near me,Depression and grief therapy online,Depression and grief group therapy,Depression and grief therapy,Mindfulness-based stress reduction techniques,Mindfulness-based cognitive therapy techniques,Mindfulness-based stress reduction for anxiety,Mindfulness-based stress reduction for depression,Mindfulness-based stress reduction for couples,Mindfulness-based stress reduction for groups,motionally-focused couples therapy near me,Emotionally-focused couples therapy for infidelity,Emotionally-focused couples therapy for communication,Emotionally-focused couples therapy for anxiety,Emotionally-focused couples therapy for depression,Online therapy sessions,Online counseling sessions,Online therapy video sessions,Online therapy chat sessions,Online therapy phone sessions,Online therapy group sessions,LGBTQ+ affirming therapy online,LGBT-sensitive therapy near me,LGBT-friendly therapy in my area,LGBTQ+ affirming psychotherapy,LGBTQ+ affirming therapy for couples,Trauma-focused cognitive-behavioral therapy techniques,Evidence-based trauma-informed therapy,Trauma-focused therapy for children,Trauma-informed therapy for adults,Trauma-informed therapy for couples,Individual therapy for anxiety,Individual anxiety therapy online,Individual therapy for anxiety disorders,One-on-one anxiety therapy near me,Individualized anxiety therapy sessions,Individual anxiety therapy for adults,Couples therapy near me,Couples therapy in my area,Couples therapy near me today,Couples therapy close to me,Couples therapy in my city,Couples therapy in my zip code,Best PTSD therapy techniques,PTSD therapy near me,Effective PTSD therapy options,PTSD therapy for veterans,Affordable PTSD therapy services,PTSD therapy for children,Holistic PTSD therapy approaches,Online PTSD therapy sessions,Natural remedies for PTSD therapy,PTSD therapy for first responders,PTSD therapy for sexual assault survivors,EMDR therapy for PTSD,Group PTSD therapy sessions,PTSD therapy for caregivers,Military PTSD therapy options

  • Which devices do your customers use to connect to your site?
  • What are the top social channels delivering traffic to your site?
  • Which products are hot and which are not?
  • Which customer segment is buying which products?
  • Who is visiting without buying?
  • Which landing pages convert the most customers?

Family therapy for communication issues near me,Family therapy for communication skills,Family therapy for communication issues online,Family therapy for communication difficulties,Family therapy for communication and trust,Cognitive-behavioral therapy for OCD,Cognitive-behavioral therapy for OCD online,Cognitive-behavioral therapy for OCD near me,Cognitive-behavioral therapy for OCD children,Cognitive-behavioral therapy for OCD adults,Cognitive-behavioral therapy for OCD and depression,Therapy for depression and grief,Depression therapy near me,Grief counseling near me,Depression and grief therapy online,Depression and grief group therapy,Depression and grief therapy,Mindfulness-based stress reduction techniques,Mindfulness-based cognitive therapy techniques,Mindfulness-based stress reduction for anxiety,Mindfulness-based stress reduction for depression,Mindfulness-based stress reduction for couples,Mindfulness-based stress reduction for groups,motionally-focused couples therapy near me,Emotionally-focused couples therapy for infidelity,Emotionally-focused couples therapy for communication,Emotionally-focused couples therapy for anxiety,Emotionally-focused couples therapy for depression,Online therapy sessions,Online counseling sessions,Online therapy video sessions,Online therapy chat sessions,Online therapy phone sessions,Online therapy group sessions,LGBTQ+ affirming therapy online,LGBT-sensitive therapy near me,LGBT-friendly therapy in my area,LGBTQ+ affirming psychotherapy,LGBTQ+ affirming therapy for couples,Trauma-focused cognitive-behavioral therapy techniques,Evidence-based trauma-informed therapy,Trauma-focused therapy for children,Trauma-informed therapy for adults,Trauma-informed therapy for couples,Individual therapy for anxiety,Individual anxiety therapy online,Individual therapy for anxiety disorders,One-on-one anxiety therapy near me,Individualized anxiety therapy sessions,Individual anxiety therapy for adults,Couples therapy near me,Couples therapy in my area,Couples therapy near me today,Couples therapy close to me,Couples therapy in my city,Couples therapy in my zip code,Best PTSD therapy techniques,PTSD therapy near me,Effective PTSD therapy options,PTSD therapy for veterans,Affordable PTSD therapy services,PTSD therapy for children,Holistic PTSD therapy approaches,Online PTSD therapy sessions,Natural remedies for PTSD therapy,PTSD therapy for first responders,PTSD therapy for sexual assault survivors,EMDR therapy for PTSD,Group PTSD therapy sessions,PTSD therapy for caregivers,Military PTSD therapy options

These numbers, whether simple or sophisticated, are not static. They are as lively as the Internet they ride on. The only way to understand these numbers, which are sitting there just waiting for your perusal, is to dig right in.

Finding the Answer Is Easy; Knowing the Question Is Harder

If your customer marketing channels are like Whack-a-Moles, your effort to analyze what’s happening in these channels is more like Jeopardy, Alex Trebek’s classic game show loved by nerds everywhere. In Jeopardy, the questions come in reverse order: Instead of asking the question first, contestants are given the answer, and their winning or losing response must come in the form of a question. 

It’s the same idea in customer analytics; getting the right data requires knowing the right questions to ask. While the data can yield insights, you must look at it in reverse, determining what your strategic goals are or what insights you want to achieve. That will guide the data you select and how you analyze it.

For example, if you’re trying to develop a sales strategy for your ecommerce site to promote certain products, first determine exactly what you want to learn. These questions must be specific. Instead of “How can I sell more?” the questions should be: 

  • Which customer channels should we focus on to raise more revenue?
  • Which of these “hot” channels is the most cost-effective?
  • Which channels are leaking customers?
  • What are the look vs. buy ratios for each product and product category?
  • What marketing campaign got the best ROI—and how can we repeat that success?

These questions will help define which sources of the data you should be turning to. Is it Google Analytics? Sales and website data? Can IT provide the data or can you even DIY?

Finally, once you’ve defined the underlying strategy to optimize your ecommerce site, you can cull the data to determine how you should use it to meet your goals. That’s really where the rubber meets the road.

It’s Not the Data. It’s How You Use It.

Using customer analytics to optimize your ecommerce site can feel unwieldy. There is so much data available. How should you use it? We believe there are a few fundamental elements that data can inform to provide the most ROI for your site. Here are two to whet your appetite:

  • Customer retention
    The best way to reduce the cost of acquiring new customers is to retain more of your old ones. Looking at metrics for repeat purchasing will help you understand how many customers come back, how often, what they buy, and more. If these numbers are lower than they were last year, it signifies a problem that you can correct with pricing incentives for repeat customers or rewards programs. Conversely, where are you losing customers—and why?
  • User engagement
    You may have website hits, but how does this relate to buying patterns? Look at time on page numbers and bounce rates to determine if the content on your website, whether a blog or a product description, is adding value to the customer experience. Would it help to add a video, since we know video remains an eye-catching way to share your story? Can you build a heat map to see where people are clicking on each page? What is it about those hot-button areas on your site that mirror customer needs, wants, and priorities—and how can you build on that success?

Ecommerce sites that fail to properly analyze customer data will continue to take a hit or miss approach to sales. The data has all of the information you need to run a successful business. You just need to take the time to leverage it properly.


Family therapy for communication issues near me,Family therapy for communication skills,Family therapy for communication issues online,Family therapy for communication difficulties,Family therapy for communication and trust,Cognitive-behavioral therapy for OCD,Cognitive-behavioral therapy for OCD online,Cognitive-behavioral therapy for OCD near me,Cognitive-behavioral therapy for OCD children,Cognitive-behavioral therapy for OCD adults,Cognitive-behavioral therapy for OCD and depression,Therapy for depression and grief,Depression therapy near me,Grief counseling near me,Depression and grief therapy online,Depression and grief group therapy,Depression and grief therapy,Mindfulness-based stress reduction techniques,Mindfulness-based cognitive therapy techniques,Mindfulness-based stress reduction for anxiety,Mindfulness-based stress reduction for depression,Mindfulness-based stress reduction for couples,Mindfulness-based stress reduction for groups,motionally-focused couples therapy near me,Emotionally-focused couples therapy for infidelity,Emotionally-focused couples therapy for communication,Emotionally-focused couples therapy for anxiety,Emotionally-focused couples therapy for depression,Online therapy sessions,Online counseling sessions,Online therapy video sessions,Online therapy chat sessions,Online therapy phone sessions,Online therapy group sessions,LGBTQ+ affirming therapy online,LGBT-sensitive therapy near me,LGBT-friendly therapy in my area,LGBTQ+ affirming psychotherapy,LGBTQ+ affirming therapy for couples,Trauma-focused cognitive-behavioral therapy techniques,Evidence-based trauma-informed therapy,Trauma-focused therapy for children,Trauma-informed therapy for adults,Trauma-informed therapy for couples,Individual therapy for anxiety,Individual anxiety therapy online,Individual therapy for anxiety disorders,One-on-one anxiety therapy near me,Individualized anxiety therapy sessions,Individual anxiety therapy for adults,Couples therapy near me,Couples therapy in my area,Couples therapy near me today,Couples therapy close to me,Couples therapy in my city,Couples therapy in my zip code,Best PTSD therapy techniques,PTSD therapy near me,Effective PTSD therapy options,PTSD therapy for veterans,Affordable PTSD therapy services,PTSD therapy for children,Holistic PTSD therapy approaches,Online PTSD therapy sessions,Natural remedies for PTSD therapy,PTSD therapy for first responders,PTSD therapy for sexual assault survivors,EMDR therapy for PTSD,Group PTSD therapy sessions,PTSD therapy for caregivers,Military PTSD therapy options

Andy Beohar is a co-founder of SevenAtoms, a marketing agency that is a premiere Google AdWords Partner and a Gold level HubSpot partner. Andy develops and manages ROI positive paid marketing campaigns for Tech, SaaS and Ecommerce companies.

RECOMMENDED POSTS

Find Out More

Marketing Tips You Need

Keep In Touch

Quick Subscribe

Client Reviews Tell The Tale.

Dan was a delight to work with. I needed a few headshots taken for my LinkedIn profile and Dan provided the easiest and most comfortable experience using state-of-the art equipment in a very professional setting. Also, the turn-around time on results was quick and I felt completely engaged and satisfied during the entire process. I highly recommend his services.Donny RitcharoenDecember 19, 2023
I got headshots taken and they turned out so well! The lighting was amazing.Tessa ChanMay 30, 2023
We used Appture to build a lodging website, and they were awesome! Dan went above and beyond to show us the functions and make all of our changes. Appture is our go to for web design from now on!Abigail HaleOctober 26, 2022
Dan did a fantastic job making me feel comfortable while shooting. He also made me look great! I don't photograph well, so I am very pleased with the results and speed at which I got the final product.Lily GostinSeptember 13, 2022
Appture knows their business and will go the extra mile for their customers. They do high quality work and provide great ongoing support.Chris McCorkindaleMay 24, 2022
Anita CauthornMay 24, 2022
It’s so rare in these times to find one man with so much wow factor and more rare to find men with similar interest and passion in their life journey as myself . Dan Elliott has been introduced to many in what is now considered as the Terror Dome , a place where many dreams are not deferred they are detoured to routes that lead to dead ends , he comes in full of optimism so infectious that he, maybe with out knowing is energizing those who have ventured where others would fear going with just the right jolt to forge on in the way of helping fallen humanity … His various fields of expertise has helped many in my region and I can only imagine the number he has effected beyond those I know … from day one I knew “ this was a man of kindred spirit “ Dan Elliott is a Gem and adds glimmer to things he touches … I’m a Witness ….and eternally grateful….L.Rashaan RichMay 21, 2022
Dan and his group are highly capable and knowledgeable. They work fast and get the job done. I highly recommend Appture.Justin FrankMarch 26, 2022
They are highly specialized in their work and constantly seek innovation.Ismail YenigulMarch 14, 2022
Dan is a marketing wizard. Honest, Experienced and a read deal. I am blessed to have him in my journey online :) Highly recommended.Sabbir HasanMarch 7, 2022
So much to say. Creative, Intelligent, Talented, Limitless, Affordable. It's amazing what these guys can do.Hack mackMay 17, 2019
We'd used some other agencies before, but man, they simply knocked us all over. After being in business for 30 years, I wonder how much more business we'd be doing if we'd hired them earlier.Rebecca HoneaMay 17, 2019