Content Marketing in 2020: The Definitive Guide

Is video really “the future of content marketing”?

Yup!

In fact, the number of businesses that use video as part of their marketing is up 38% since 2017.

And 72% of consumers say that they now “prefer videos” over text-based content.

So if you want to get started with video marketing — or double down on what you’re already doing — this chapter is for you.

In this chapter I’ll give you some of the tips and takeaways that I’ve learned from producing hundreds of hours of video content.

Want more traffic from your content marketing in 2020? Try “Be The Source” posts.

“Be The Source” posts are research-backed pieces of content that contain new, interesting data.

(Data that bloggers and journalists can cite in their articles)

In fact, BuzzSumo reports that 74% of people that have published original research content state that it helped them get more traffic.

So if you want to get more links, traffic and shares from your content marketing, then you might want to give Be The Source content a try this year.

And in this chapter I’ll walk you through the lessons I’ve picked up from publishing a handful of Be The Source posts over the last few years.

Considering that LinkedIn launched back in 2003, it may seem weird that I’m talking about it in a “content marketing in 2020” post.

Well, that’s because the new LinkedIn is completely different than the old LinkedIn.

The new LinkedIn has tons of cool features (like video posts, active groups and dynamic profiles).

But most important for digital marketers like you and me, LinkedIn reach is GREAT right now.

Let’s see how you can take advantage of LinkedIn this year.

There’s more content published now than ever before.

Which makes it REALLY hard for your content to stand out.

In fact, according to Orbit Media, 47% of bloggers state that “getting traffic and attracting visitors” is their #1 challenge.

So: how do you get your content noticed in 2020?

Epic Content.

Epic content is just like it sounds: it’s content that’s so massive, so in-depth, so impressive, that it can’t help but get attention.

And in this chapter I’ll show you how to use this approach as part of your digital marketing campaigns.

Epic Content is one way for your content to stand out.

Here’s another one: jump on emerging topics BEFORE they take off.

Question is: how do you find growing trends that are about to take off?

And when you find one, what should you do next?

Well, that’s exactly what I plan to cover in this chapter.

Repurposing content is a great way to scale up your content marketing… without starting over every time you want to create something new.

(Which is why content repurposing is a hot content marketing trend right now)

That said:

People’s standards for content has gone up A LOT over the last few years.

Which means: you can’t just read an article into a microphone and call it a day.

This chapter will show you how to use content repurposing as part of your content strategy in 2020.

Let’s cap off this guide with a handful of super actionable content marketing tactics for 2020.